Email Marketing is all about starting with a list, continuing with data management and ending with revenue generation. Email marketing is directly pointing at the exact need of your audience and providing them the call to action. In its broadest sense, every email sent to a potential or current customer could be considered as an email to advertise your company, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing involves a huge customer database or lists of verified email ids. Every receiving ISP is using different spam filtering techniques and some ISP’s utilize some pretty smart spam filters. So you will undoubtedly need some mail verification to get rid of bounces, improve delivery and save costs while sending email campaigns.

1. For every $1 spent, $44.25 is the average
return on email marketing investment.
Source: Experian

2. Email marketing spend grows 10% year over year.
Source: Forrester 2011

3. 40% of B2B marketers rated the leads
generated by email marketing as high quality.
Source: Software Advice Survey

4. Emails that include social sharing buttons have
a 158% higher click-through rate.
Source: GetResponse

5. Monday emails had the highest revenue per
email.
Source: Experian 2012 Q4 Email Benchmark Report

6. 27% of consumers were more likely to say their
favourite companies should invest in more
email.
Source: ExactTarget

7. Subject lines fewer than 10 characters long had
an open rate of 58%.
Source: Adestra July 2012 Report

8. 33% of email recipients open email based on
subject line alone.
Source: Convinceandconvert.com

9. For B2B companies, subject lines that
contained “money,” “revenue,” and “profit”
performed the best.
Source: Adestra July 2012 Report

10. 44% of email recipients made at least one
purchase last year based on a promotional
email.
Source: Convinceandconvert.com

11. 7 in 10 people say they made use of a
coupon or discount from a marketing email
in the prior week.
Source:2012 Blue Kangaroo Study

12. 72% of B2B buyers are most likely to share
useful content via email.
Source: Earnest Agency

13. Women click 10% more often than men on
mobile emails.
Source: Tailored Mail 2012 Email Marketing Trends

14. There are 3.6 billion email accounts in 2013.
Source: The Radicati Group, Email Statistics Report, 2012-2016

15. By 2016, the number will reach 4.3 billion.
Source: The Radicati Group, Email Statistics Report, 2012-2016