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Digital Marketing for the Motor Trade
1. Digital Marketing The Future (or the present?) Nick Baggott FCIM FIDM [email_address] Twitter @njbaggott nickbaggott.typepad.com
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4. How the world is changing... “ The same rules still apply: We are just working on a broader canvas with a richer set of colours” Mohan Sawhney Kellogg School of Management OLD RULES – NEW TOOLS
10. eConsultancy Social Media Global Stats *1 in 12 people in the world! http://econsultancy.com/uk/blog/7334-social-media-statistics-one-year-later Statistic March 2011 March 2010 Sept 2010 Facebook active users 640m* 350m 250m Facebook daily users % 50% 50% Facebook mobile users 200m 65m Facebook content (links, stories, posts...) 7bn 3.5bn Twitter registered users 175m 75m 10m Tweets per day 95m 27m LinkedIn 100m 50m 49m Flickr (number of images hosted) 5bn 4bn Wikipedia articles 17m 14m
17. Digital media choices... STAGE CHANNELS Share Viral, Retweets, social media sharing Engage Webinars, events, crowd sourcing, podcasts, Twitter, YouTube channel, wikis, forums Participate Blog, web site design, web surveys, quick video testimonials, landing pages Acquire Search, thought leadership, digital PR, online advertising, influencing blogs
27. Facebook’s value proposition Create Involvement Connect with people that identify with your brand Trusted Referrals Give a person reasons to share your brand Go Viral Watch your message spread person to person