1. Enticing Gen Y Indonesia
to work with us!
@niwadwitama |!
27 August 2013!
Indonesian Intern | !

3. Employees enter!
The age of retirement"
Life evolution !
Creates unique !
Generation profile!
Turnover costs up to !
150 % annual wage"
A need for a holistic &!
Comprehensive assessment"
GENERATION Y"

4. By 2015, we see SCG as a regional market leader, !
contributing to the sustainable progress of ASEAN, !
and the local communities where SCG operates. !
Indonesia
I
A
Big
Asset
I
Important
country
69
millions

5. ?"What is the Ideal !
Job Advertisement "
to entice Gen Y Indonesia? !

6. Source: Book “Generation Gap“, !
! by Linda Gravett!
> 60" > 48"
> 20" > 35"

7. HYPOTHESIS"
Source : Generation Gap, Linda Grevett. !
Communication"
Style"
Content of"
Advertisement"
Channels"

8. Thailand TRC!Indonesia - SCG!
S"
I" T"
Methodology"

9. S"
1. Survey (online)!
355 Respondents"
4 Days"
10 Questions"
Channels!
Messages!
Ad Phrasing"
1.
2.
3.

10. “Indonesian Young people prefer applying through "
Company website, Job fair and Job website“ "
Linked in Is getting hype "
Twitter is more popular !
than facebook!
Channels"1.
48%
Mobile
internet
(Nielsen)
Company website ! 292 !29%!
Job Fair ! ! ! 224 22%!
Job website ! ! 198 20%!
Linked in ! ! ! 77 8%!
Twitter ! ! ! 62 6%!
Printed Media ! ! !60 6%!
Facebook! ! ! !57 6%!
I won`t, companies ! !20 ! 2%!
recruit from school !!
Others ! ! ! !12 ! 1%!

11. Messages"2.

12. Messages"2.

13. Messages"2.
Clear
and
simple
communica>on
223
25%
Communica>ve
language
and
messages
179
20%
Power
of
High
Brand
151
17%
Company
vision
and
core
values
142
16%
Opportunity
to
gain
new
skills
112
13%
Working
environment
56
6%
Others
31
3%

14. Brand"
62%
Student
scholarship
286
21%
Internship
265
19%
Compe>>on
(debates,
business)
181
13%
Social
Media
180
13%
School
sponsorship
149
11%
Campus
roadshow
142
10%
Seminars
105
8%
Others
20
1%

15. “
I
know
SCG
when
I
see
Billboard
on
way
from
airport
2
weeks
ago.
SCG
should
post
website
and
social
media
account
at
Billboard!
“

16. What they say…."
“ Finding a job is just like find a boyfriend, its not about
his look but also the other things such as we feel comfort
with him. The most important thing is chemistry “ "
"
“ In my opinion, company's message and advertisement
should be clear, straightforward, and simple. “"
"
“ In Indonesia, we are so crazy about going overseas,
that’s a good way to get someone apply for a position. “"
"

17. Ad Phrasing"3.
The
different
styles:
-­‐
Detailed
and
clear
job
descrip>on
-­‐
Statement
of
salary
-­‐
Company
working
environment
-­‐
Simpler
requirement
process
-­‐
Opportunity
to
gain
new
skills
-­‐
AZrac>ve
design/
template
-­‐
Communica>ve
language
-­‐
Others

18. Ad Phrasing"3.
Detailed
and
communica>ve
language
396
42%
AZrac>ve
design/
template
142
15%
Opportunity
to
gain
new
skills
115
12%
Simpler
requirement
process
110
12%
Company
working
environment
83
9%
Statement
of
salary
74
8%
Others
22
2%

19. I" 2. SCG Indonesia"
JOB WEBSITE ?"
"

20. T"
3. Thailand - TRC!
• Recruited approximately 700-800 people/ year !
• New graduates as much 70%!
• Turnover 7% (not over 5 years) !
SCG Campus
Roadshow "
Website"
Social Media !
(only FB)!
Employee`s
Referral!
Linked in!
An Interview with P`Bowl:"

21. Conclusion!
Employees retirement!
Turnover 150% annual wage!
Channels!
Messages!
Ad Phrasing!
1.
2.
3.
Job Website!
Company branding!
4.
5.
SCG Vision à Indonesia!
Big asset, High potentials!
?!Job Ad Ideals!
For Gen Y Indonesia!
Twitter, Linked in!6.

22. Ideal
job
ad:
-­‐ Clear,
simple
&
Communica>ve
language!!
a. Men>on
that
SCG
is
a
leading
conglomerate
in
SEA
(men>on
certain
awards)
b.
Men>on
company
vision
and
values
(to
become
ASEAN
regional
leader)
c.
Men>on
Gen
Y
characters
(Dynamic,
perform
driven,
dedicated
candidate)
-­‐ Men>on
that
the
company
is
commiZed
to
helping
employees
grow
with
the
company.
-­‐ Detailed
job
descrip>on
-­‐ Eye-­‐catching
and
dynamic
style
(Bold
Highlights)
-­‐ Company
JOB
WEBSITE
Recommendation!

23. The more challenging, developing and engaging the work
that is given to us, the more we feel like we are living "
the kind of work-lifestyle that we aspire to have."

24. Thanks to:!
!
SCG International "
Internship Program!
!
Mentors:"
"
1. P`Champ!
2. Abigail/ Mom!
!
3. P`Fon!
!
4. Pak Fauzan!
!
5. P`Bowl (TRC)!
!
6. Mew!
Thank you SCG"
For such an opportunity!!