Business communication survey

1. BUSINESS COMMUNICATION SURVEY
Audi auto market survey questionnaire
1. How do you evaluate Audi car's overall quality?
o Very good
o Good
o Average
o Bad
o Very Bad
o Other:
2. What elements do you think are most important when you
are buying cars?
o Brand
o Price
o The position of Distributor
o Advertising & Promotion
o Product Quality
o Design & Personality
o After Sale Service
o Safety & Reliablity
o Interior & Comfortableness
o Maintenance Cost
o Save Fuel
o Others
3. To whatextent is your possibility to buy Audi when you want
to buy a car?
o Definitely Yes
o Yes
o Maybe
o No
o Definitely No

2. 4. What are the factors influenceon your purchasing willif you
are Audi's consumers?
o Well-known brand name
o Luxurious
o High quality
o High technology
o Good price
o The location of dealer and after sale service is convenient
o Good advertising promotion
o Family and friends highly appraise of Audi
o Others
5. What do you think of the performance of Audi in its quality
according to your experience?
o Excellent
o Very good
o Good
o Average
o Bad
6. What do you think of the brand position of Audi auto?
o It is good
o The position is too high
o The position is too low
7. Do you feel satisfy with the price of Audi products?
o Satisfied
o The price is too low
o The price is too high
8. What do you think of the advertising promotion and sales
promotion of Audi auto?
o Excellent
o Very good
o Good
o Average
o Bad

3. 9. How do you know about Audi auto?
o Official website of Audi
o Recommended by friends and family
o Television advertisement
o Audi promotion materials
o Magazine and newspaper
o Audi store
o Others
10. What do you think of the agency ofAudi accordingto your
experience?
o Excellent
o Very good
o Good
o Average
o Bad
11. Which luxurious brand will you buy?
o BMW
o Audi
o Benz
o Lexus
o Others
12. What do you think of the degree of satisfaction of Audi?
o Very satisfied
o Satisfied
o Average
o Unsatisfied
o Very unsatisfied

4. 13. What are the defects of Audi according to your point of
view?
o Bad looking
o Hard to control
o Bad quality
o Obscure brand
o High oil consumption
o High price
o Bad advertisements
o Inconvenience of maintenance
o Others
14. Your gender
o Male
o Female
15. Your occupation is
o Office staff
o Self-employed entrepreneurs
o Student
o Others
16. What is your education level?
o High school student
o Undergraduate
o Master Degree
o Others