hi

2. “ WE MUST BE THE CHANGE WE WISH TO SEE THE WORLD” -MAHATMA GANDHI

3. The adage "give a man a fish, you feed him for a day; teach a man to fish, you feed him for a lifetime" is at the heart of the difference between charity and philanthropy. Philanthropy derives from the Greek term Philanthropos, which means the "love of humanity" (PPhilos-llove and Anthropos-humanity or mankind).

4. A quick glance at the current Indian philanthropic scenario would show a number of interesting trends. Broadly, one can see the emergence of three models of philonthropy.

5. Corporate Social Responsibility (CC is the mostprevalent form of philanthropy worldwide, thoughthe levels of activity and organisational involvement vary widely. Most large organisations have a socialresponsibility arm, with budgeted resources and dedicated staff, which works towards improving the quality of life of the workforce and their families, as well as for the local community at large. Most philanthropic initiativness are undertaken in thebusiness neighborhood, mainly because of the immediate impact on local stakeholders. Organisations with multiple locations tend to undertake community building activities in as many business locations as possible. Such ‘pure’ corporate initiatives do not have much participation from the business promoter ’s families. This is particularly the case if the promoter family s not very closely involved n the business.

6. With the transformation of the economy in the 1990s,a new generation of corporate leaders, such as those of Infosys and Wipro, have shown tremendous interest in investing their wealth for social development. They have demonstrated how several strategic approaches used by professional organizations can be applied for formulating policies and programmes for inclusive growth. Several such individuals and their families have set up their own private foundations for philanthropy. Most are either first or second generation entrepreneurs such as

7. Azim Premji or multi- generational family businesses. A family foundation is broadly defined as a charitable organisation managed by individuals with family ties and supported by donations from those individuals, their businesses and other investment income. In such individual or family foundations, promoters play an active role in formulating strategy and often in micro level activities, again depending on the interest and availability of time.

9. This is the fact that some 42% of Indians, or 455 millions people, live on less than 1.25 dollars a day, according to World Bank India’s statistics on health, infant mortality and malnutrition are worse than those for sub- Saharan Africa. The potential of individual giving by high net-worth individual (HNIs) can be the immense. Even in the US, of the dollars 303 Billion is annual giving over 2% of GDP, 75% come from individuals. Charitable giving in India probably totalled about $ 7.5 billion(Rs.3,487.12 crore at an exchange rate of Rs.46.49 Per dollar) in 2009, according to the study by Bain & Co.

10. As India’s economy grows at a fast clip, so as to do the number of wealthy individuals. Bain & co. research shows that there are over 115,000 high net worth individuals in India today. The year 2010 was remarkable in terms of charity by corporate leaders. Education is favourite field of CEOs. Recent major donors for the year 2010 include Anand Mahindra, Ajay Piramal, Azim Premji, Kalpana Morparia, Naveen Jindal, Ratan Tata, Shiv Nadar, Vineet Nayyar, Vineet Nayar.

11. AZIM PREMJI CHAIRMAN OF WIPRO TEHNOLOGIES MONTH- DECEMBER 2010 CHARITY WEALTH: Rs. 8846 Crore (USD 2 BILLION) AREA: EDUCATION

12. ANAND MAHINDRA VICE- CHAIRMAN AND MANAGING DIRECTOR OF MAHINDRA AND MAHINDRA MONTH: OCTOBER 2010 CHARITY WEALTH: Rs. 44 Crore (USD 10 MILLION) AREA: EDUCATION

13. AJAY PIRAMAL CHAIRMAN OF PIRAMAL HEALTHCARE MONTH: DECEMBER 2010 CHARITH WEALTH: Rs. 200 Crore AREA: EDUCATION

14. KALPANA MORPARIA CEO, JP MORGAN MONTH: DECEMBER 2010 CHARITY WEALTH: Rs. 1 Crore AREA: EDUCATION

15. NAVEEN JINDAL MEMBER OF PARLIAMENT AND EVC & MD OF JINDAL STEEL & Power ltd MONTH: July 2010 CHARITH WEALTH: Rs. 5 lakh AREA: EDUCATION

16. Ratan Tata CHAIRMAN OF Tata group MONTH: October 2010 CHARITY WEALTH: Rs. 220 Crore (USD 50 MILLION) AREA: EDUCATION

17. SHIV NADAR CHAIRMAN OF HCL TECHNOLOGIES MONTH: JUNE 2010 CHARITY WEALTH: Rs. 580 Crore AREA: EDUCATION

18. Vineet Nayyar Managing director of tech Mahindra MONTH: march 2010 Charity WEALTH: Rs. 30 Crore AREA: EDUCATION

19. VINEET NAYAR CEO & VICE CHAIRMAN OF HCL TECHNOLOGIES Charity WEALTH: Rs. 43 Crore AREA: EDUCATION