The document discusses organizing a blogathon for a brand. It provides details on why brands should do blogathons including building content, SEO, brand awareness, and promoting messages. It then presents a case study of Huawei's blogathon, highlighting they selected 15 top tech bloggers to write 20 blogs each over 30 days. Rules included blogging in the company forum and winners were chosen based on comment counts. The blogathon resulted in over 180 blog posts reaching 4.4 lakh people and 5,637 comments, demonstrating its success in creating buzz and increasing social media reach. Takeaways focused on the importance of high quality, original content.

1. How to organize a blogathon for
your brand?
Tweet about our session using #SMWBangalore.

2. Why Blogathon for a Brand?
Powerhouse of
Content.
Helps in the
Brand’s SEO.
gives readers a
sense of honesty
and transparency
that they wouldn’t
necessary feel
from brandgenerated
content.
#SMWBangalore
Traditional
advertising is
expensive, and
sometimes not
effective for
your brand.
Top bloggers
contributing
their views for a
common topic
creates
buzz, Engagem
ent and drives
traffic.
Brand building
& awareness.
Promoting the
brand message
through blogs.

3. Case Study: Huawei Blogathon
#SMWBangalore

5. Highlights of the Blogathon

15 top tech bloggers shortlisted from 50 bloggers across India.

20 blogs in 30 days.

Blogathon Date: 6th Jan 2014 – 6th Feb 2014.

Blogs should be written in the Huawei club forum.

Bloggers with maximum comments on their blogs win.

Winners are gratified with smartphones and goodies.
#SMWBangalore

6. Blogathon Rules & Regulations

Selected bloggers should blog in the forum under “Blogathon”.

Every Blogger should blog on the given 20 topics in 30 days.

Bloggers with maximum comments and replies wins the
blogathon.

The blog content should be original.

Spamming is not allowed. abusive language, political comments
are not entertained.

While mentioning about competitors, kindly do not try to hamper
the brand image of either brands.

#SMWBangalore
The hashtag used to promote is #HuaweiClub.

7. #SMWBangalore

8. #SMWBangalore

9. Huawei Blogathon - Metrics
Total Blog post
183
Total Reach
4.4 Lakhs
#SMWBangalore
Total
Comments
5637

10. #SMWBangalore

11. Blogathon Takeaways
Success
 Created a buzz and drastic increase in reach on social
media platforms and also with the existing users of
huawei club community.
 high standards of blogging are set in the huawei club
community with the blogathon being a grand success.
 The selected bloggers felt privileged being in the
limelight during the blogathon.



Learnings
Content always being the priority, need to have a
check on quality of the content and also plagiarism if
any.