20090319 communication-in-the-digital-age-linkedin-090315033636-phpapp02-131030052944-phpapp01

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niti slideman

Technologie Business

Communication in the digital age
It’s all about socialising, sharing and creating

LinkedIn

Marco Derksen
Maart 2009

LinkedIn
LinkedIn Mobile (since February 2008)

LinkedIn
Number of users

Wordwide:
35+ million users
Netherlands:
1+ million users

LinkedIn
Total Unique Visitors in the VS (x 1,000)

LinkedIn
Total Unique Visitors in the Netherlands

LinkedIn
LinkedIn Open Networkers (max. 30,000 connections)

LinkedIn
Value of LinkedIn

~40 dollar/gebruiker

LinkedIn
Re-connect, power your career and get answers

LinkedIn
Jan Vermeiren (Networking Coach): Hoe LinkedIn nu ECHT gebruiken?

LinkedIn
Dutch Media Professionals (since February 2008)

LinkedIn
Discussions, News, Updates, etc

LinkedIn
LinkedIn Applications

Twitter & SlideShare

LinkedIn
LinkedIn Polls

$1.00 per response
(minimum $50)

LinkedIn
LinkedIn DirectAds

Minimum bid:
CPC $2,-, CPM $3,-

LinkedIn
FD Career Challenge 2009

FD Career Challenge

(Online) netwerken geeft pas na 9
maanden rendement. De meeste
mensen haken na 6 maanden af.
Geert Conrad, Ecademy België

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20090319 communication-in-the-digital-age-linkedin-090315033636-phpapp02-131030052944-phpapp01

1. Communication in the digital age It’s all about socialising, sharing and creating LinkedIn Marco Derksen Maart 2009

2. LinkedIn Facts & Figures

3. LinkedIn LinkedIn 1.0, May 2003

4. LinkedIn LinkedIn, March 2009

5. LinkedIn LinkedIn Mobile (since February 2008)

6. LinkedIn Trends

7. LinkedIn Number of users Wordwide: 35+ million users Netherlands: 1+ million users

8. LinkedIn Total Unique Visitors in the VS (x 1,000)

9. LinkedIn Total Unique Visitors in the Netherlands

10. LinkedIn LinkedIn Open Networkers (max. 30,000 connections)

11. LinkedIn Value of LinkedIn ~40 dollar/gebruiker

12. LinkedIn What is LinkedIn?

13. LinkedIn Business cards

14. LinkedIn Re-connect, power your career and get answers

15. LinkedIn LinkedIn Learning Center

16. LinkedIn LinkedIn Blog

17. LinkedIn Jan Vermeiren (Networking Coach): Hoe LinkedIn nu ECHT gebruiken?

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19. LinkedIn Profile

20. LinkedIn Profile Online CV

21. LinkedIn Profile Upload a good photo!

22. LinkedIn Profile Complete your entire profile! (including previous jobs)

23. LinkedIn Profile Link to websites using keywords!

24. LinkedIn Profile Use keywords liberally!

25. LinkedIn Profile Profile and status updates!

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27. LinkedIn Q&A Q&A

28. LinkedIn Who’s Viewed My Profile?

29. LinkedIn Connect

30. LinkedIn Connect

31. LinkedIn Connect Via email

32. LinkedIn Connect

33. LinkedIn Connect Via search

38. LinkedIn Connect Via contacts

39. LinkedIn Connect

40. LinkedIn Connect Via browse

46. LinkedIn Dutch Media Professionals (since February 2008)

47. LinkedIn Dutch Media Professionals (since February 2008)

48. LinkedIn LinkedIn Groups (max. 50)

49. LinkedIn Discussions, News, Updates, etc

50. LinkedIn Applications & Tools

51. LinkedIn LinkedIn Applications

52. LinkedIn LinkedIn Applications Twitter & SlideShare

53. LinkedIn LinkedIn Polls Polls

54. LinkedIn LinkedIn Polls

55. LinkedIn LinkedIn Polls

56. LinkedIn LinkedIn Polls

57. LinkedIn LinkedIn Polls

58. LinkedIn LinkedIn Polls $1.00 per response (minimum $50)

59. LinkedIn LinkedIn Research Network

60. LinkedIn LinkedIn Applications Platform

61. LinkedIn LinkedIn Applications Platform

62. LinkedIn LinkedIn Applications Platform

63. LinkedIn LinkedIn Applications Platform

64. LinkedIn Partners

65. LinkedIn LinkedIn Tools

66. LinkedIn LinkedIn Tools

67. LinkedIn LinkedIn Tools

68. LinkedIn LinkedIn Tools

69. LinkedIn LinkedIn Tools

70. LinkedIn LinkedIn Tools

71. LinkedIn PR & Advertising

72. LinkedIn LinkedIn DirectAds DirectAds

73. LinkedIn LinkedIn DirectAds

74. LinkedIn LinkedIn DirectAds

75. LinkedIn LinkedIn DirectAds

76. LinkedIn LinkedIn DirectAds

77. LinkedIn LinkedIn DirectAds

78. LinkedIn LinkedIn DirectAds Minimum bid: CPC $2,-, CPM $3,-

79. LinkedIn Events Events

80. LinkedIn Events

81. LinkedIn LinkedIn Jobs Insider Jobs

82. LinkedIn Post a Job

83. LinkedIn Post a Job

84. LinkedIn Post a Job

85. LinkedIn Post a Job

86. LinkedIn Post a Job

87. LinkedIn Manage Jobs

88. LinkedIn FD Career Challenge 2009 FD Career Challenge

89. LinkedIn FD Career Challenge 2009

90. LinkedIn FD Career Challenge 2009

95. LinkedIn Advanced Users

96. LinkedIn Upgrade Your Account

97. LinkedIn Upgrade Your Account

98. (Online) netwerken geeft pas na 9 maanden rendement. De meeste mensen haken na 6 maanden af. Geert Conrad, Ecademy België

99. Vragen?

Hinweis der Redaktion

http://www.flickr.com/photos/28551615@N00/119679860/
http://www.flickr.com/photos/chris/483902506/ LinkedIn is een zakelijk georienteerd sociale netwerksite dat in mei 2003 is gelanceerd door de oprichters Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly en Jean-Luc Vaillant. Inmiddels telt de website ruim 35 miljoen leden uit meer dan 200 landen (waaronder bijna 1 miljoen leden uit Nederland).
LinkedIn is een zakelijk georienteerd sociale netwerksite dat in mei 2003 is gelanceerd door de oprichters Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly en Jean-Luc Vaillant. Inmiddels telt de website ruim 35 miljoen leden uit meer dan 200 landen (waaronder bijna 1 miljoen leden uit Nederland).
http://www.flickr.com/photos/chris/2309473408/ http://blog.linkedin.com/2008/02/24/linkedin-mobile-2/
http://trends.google.com/
http://www.upstream.nl/comments.php?id=1077_0_1_0_C http://press.linkedin.com/about http://www.slideshare.net/erickschonfeld/linkedin-demographic-data-jun08-presentation
http://www.techcrunch.com/2009/02/14/as-the-economy-sours-linkedins-popularity-grows/ Door de slechte economische situatie en de ontslagen die hierbij vallen, zorgen steeds meer werknemers ervoor dat hun online netwerk goed op orde is. In de VS steeg het aantal unieke bezoekers in januari van 6,3 miljoen in december 2008 naar 7,7 miljoen in januari 2009 (+22 procent), meldt Techcrunch op basis van comScore-cijfers (via: Webwereld).
http://www.webads.nl/internet/netwerk/websites/lijst/id=1300
http://www.infoworld.nl/web/Artikel/LinkedIn-beperkt-grootverbruikers.htm Recentelijk is er een interessante discussie ontstaan over de grootverbruikers van LinkedIn die bekend staan als de LinkedIn Open Networkers (LIONs), een groep LinkedIn-leden die zo snel mogelijk zo veel mogelijk nieuwe contacten probeert toe te voegen, ongeacht of ze de betreffende mensen nu persoonlijk kennen of niet. LinkedIn heeft derhalve de limiet beperkt tot 30,000 connecties. In de top-50 most connected people vinden we een aantal Nederlanders zoals Jan Mulder (31,000+ connecties) en Jan Karel Kleijn (27,000+ connecties).
http://www.latimes.com/business/la-fi-linkedin18-2008jun18,0,6631759.story De waarde van LinkedIn werd vorig jaar zomer nog geschat op 1 miljard dollar met een jaaromzet van ca. 100 miljoen dollar. Uitgaande van ca. 23 miljoen leden die LinkedIn destijds telde, komen we uit op een waarde van ca. 43 dollar per lid (4,3 dollar jaaromzet per lid).
http://www.flickr.com/photos/28551615@N00/119679860/
http://learn.linkedin.com
http://blog.linkedin.com/
http://www.networking-coach.com/ Hoe LinkedIn nu echt gebruiken?
http://www.flickr.com/photos/28551615@N00/119679860/
http://www.flickr.com/photos/28551615@N00/119679860/
http://www.flickr.com/photos/28551615@N00/119679860/
opgericht 28 februari 2008 als experiment na 3 dagen 300 leden, na een week 1.000 besluit er meer mee te doen nu 1 jaar later: 5.100 leden, werkzaam bij radio, TV, online media, print uitgevers en de voor hen relevante toeleveranciers (gemiddeld 100 nieuwe leden per week) groepsblog RethinkingMedia.nl, 2-wekelijkse nwsbrf 19 november 2008: eerste RethinkingMedia event in Rode Hoed met 450 deelnemers (gratis voor leden, betaald door sponsors, binnen 1,5 dag vol) 26 februari 2009: eerste netwerkborrel in Dauphine met 200 leden en een trits aan nieuwe ideeën: trainingen, labs, mobile challenges, top meets talent diner e.d. Ervaringen met LinkedIn tot nu: zonder (een tool als) LinkedIn was dit niet mogelijk geweest profielen zijn zeer up to date (mailadressen ook) LinkedIn faciliteert miniem: nauwelijks userdata, geen mailmogelijkheid, screenen van aanmeldingen lastig,… groepsdiscussie mogelijkheid hebben we uitgezet. Iedereen kan roepen wat ie wil (ook commerciële boodschappen) en leden worden hier default van op de hoogte gebracht, kan als spam ervaren worden. Ervaringen met de groep tot nu toe: interesse uit de groep overweldigend, maar kost enorm veel vrije tijd, dus het aantal echt actieve leden is laag.
19 november 2008: eerste RethinkingMedia event in Rode Hoed met 450 deelnemers (gratis voor leden, betaald door sponsors, binnen 1,5 dag vol) 26 februari 2009: eerste netwerkborrel in Dauphine met 200 leden
petrah@marketingfacts Ik vind het jammer dat ik maar in 50 groepen kan. Ik moet nu iedere keer een groep weggooien #linkedin roelants@marketingfacts ga ik doen. Tevreden, nee. Die is uiterst gebruikersonvriendelijk en ze veranderen 'm keer op keer. Moeten het ermee doen :( hajodevries@marketingfacts Zeker en maandag webinar gevolgd! hajodevries@marketingfacts Zondag groep opgestart, nu 115 leden en een afspraak met een potentiele klant! hajodevries@marketingfacts Oh ja en sinds ik die groep gestart ben wordt mijn profiel 30 x per dag (3x normaal) bekeken.
petrah@marketingfacts Ik vind het jammer dat ik maar in 50 groepen kan. Ik moet nu iedere keer een groep weggooien #linkedin roelants@marketingfacts ga ik doen. Tevreden, nee. Die is uiterst gebruikersonvriendelijk en ze veranderen 'm keer op keer. Moeten het ermee doen :( hajodevries@marketingfacts Zeker en maandag webinar gevolgd! hajodevries@marketingfacts Zondag groep opgestart, nu 115 leden en een afspraak met een potentiele klant! hajodevries@marketingfacts Oh ja en sinds ik die groep gestart ben wordt mijn profiel 30 x per dag (3x normaal) bekeken.
http://www.flickr.com/photos/28551615@N00/119679860/
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http://www.flickr.com/photos/28551615@N00/119679860/
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17,000 Nederlanders die Marketing-gerelateerd
Min. Bid CPC 2,- Min. Bid CPM 3,-
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Challenge 1: leer FD kennen (beantwoord 3 vragen op FD.nl) Challenge 2: wie ken je en waar sta je voor? (verkrijg 3 recommendations en beschrijf een essay) Meer dan 2000 recommendations Meer dan 500 essays Challenge 3: wie ben je en deel wie je bent (maak je eigen brandslide en laat je netwerk stemmen) 2009 20.000 bezoekers  4050 inschrijvingen  3 challenges 2008 15.000 bezoekers  1.700 inschrijvingen  3 challenges
Final FD Career Challenge 2009 - Mini MBA at Nyenrode. One minute to convince one jury of your vision. One minute in which you can win a Nyenrode MBA worth €48.000. http://www.youtube.com/watch?v=h920MDQb1VU
http://www.flickr.com/photos/28551615@N00/119679860/
http://www.flickr.com/photos/28551615@N00/119679860/
http://www.flickr.com/photos/28551615@N00/119679860/
http://www.flickr.com/photos/28551615@N00/119679860/