SEO refers to search engine optimization, which is the process of affecting the visibility of a website in a search engine's unpaid search results. The presentation discusses various on-page and off-page SEO techniques including directory submissions, social bookmarking, article submissions, press releases, classified ads, forum posting, blog creation and commenting, search engine submissions, RSS feeds, and business listings. The goal of these techniques is to improve organic search rankings and drive free traffic to a website from search engines like Google, Bing and Yahoo.

1. SEO Presented by
Nitin Rajgrihar
Mobil No- 9716280851
Email Id- info@iwallsseoindia.com

2. SEO (SearchEngine Optimization)
• Searchengine optimization(SEO) isthe processof affectingthe visibilityof awebsite ora webpage in
a search engine's"natural"orun-paid("organic") searchresults•All majorsearchengine suchas
Google,BingandYahoo have primarysearchresults,where webpagesandothercontentsuchas videos
or local listingsare shownandrankedbasedonwhat the searchengine considersmostrelevantto
users.Paymentisn’tinvolved,asitiswithpaidsearchads.
Course ContentOff Page SEO
• Directory• Bookmarking(Social BookMarking) •Article • PressRelease •Classified•Forum
Posting• BlogCreation/BlogPosting•BlogCommenting•Search engine Submission•R.s s Feed•
Businesslisting/Local listingOnPage SEO • Title tag 60 to 70 (withpage) • Meta tag (a) Meta
Description150 to 160 (b) Meta Title (c) Meta keyword6to 8 keyword• HeadingtagH1 to H6 • Alt
tag (forimage indexing) •KeywordAnalysis•ContentDelicacy•AnchorTag • Google Analytical •
Webmaster tool • Site map • Brokenlink checkertool key
1. Directory
• A webrecord or weblinkrecordisaimmediate onthe worldwideweb(www) itisConcentrateson
linkingtootherwebsite andcategorizingthose links.• A webListingisnot a Online onlinesearch
engine anddoesnotshowinformationof sitesbasedonKeywordandkeytermandkeyterm,
instead,itinformationwebsitesbycategoryandsubcategory.Usesof Directory -:1- For creatinga
Backlink2- Categorizingasite orwebsite (forbacklink) Typesof Directory -:1- Reciprocal 2- Free 3-
Paid

3. 2.Bookmarking(Social BookMarking)
• CommunityPublicbookmarksubmittingisagreat trafficimprovingseo(SEO) strategybecause its
easy,effective andfashionable.The ideabehindCommunityPublicbookmarksubmittingissimple
postlinksonwell-knownsocial bookmarkingsitestoimprove visitorsandcustomer.• A social
bookmarkingservice isamainonline supportwhichallowsclientstoadd,annotate,change,and
share bookmarksof webinformation.Manyonline save control serviceshave launchedsince 1996;
Delicious,establishedin2003, prominentthe circumstances"social bookmarking"and"tagging".
Marking isa importantoperate of submittingof social bookmarkstechniques,enablingclientsto
organize theirmostfavorite inflexiblewaysandcreate allocatedvocabulariesknownas
folksonomies•Usesof bookmarking -:For Trafficand backlink.TheyProduce alwaysnofollowlinks.
3. Article
• Writingandcontentpromotionisa highlyeffective internetpromotionservice inwhichwe create
articlesrelatedtoourmarketand thendo guide submissionintopgreatqualitycontentsubmission
sites,appropriate blogsandcontentwealthysites.Forwhichourweblinkwill appearquickerinthe
Look forGoogle because these internetinternetdirectoriesare consistentlylisted,alsogetmore
amountof guestsandback-linksaswell whicheventuallyhelpsforpositionwell searchingsearch
engines.•Article submissionisonlybeneficial if we are publishinguniquecontentontoptopgreat
qualitycontentsite.Soitisone of the bestwayto get more trafficon yourwebsite •Usesof Article-
: Trafficand Backlink
4. PressRelease
• A pressrelease,newsrelease,mediarelease,pressstatementorvideoreleaseisawrittenor
recordedcommunicationdirectedatmembersof the newsmediaforthe purpose of announcing
somethingostensiblynewsworthy.Typically,theyare mailed,faxed,ore-mailedtoassignment
editorsandjournalistsatnewspapers,magazines,radiostations,televisionstationsortelevision
networks.•Dailydocumentinyourcommunity:Getintouch withthe CityAdministratororthe
managerin costof the place that relatestoyour material.•Weeklynewspaper:Editor•Magazine:
AdministratororManagingEditor• Radiostations:DetailsHouse orPSA House (if providinga
communitysupportannouncement) •TV stations:DetailsDirector
5. Classified
• Categorizedadvertisingisatype of advertisingwhichisparticularlytypical innewspapers,onthe
internetandotherperiodicalswhichmaybe marketedorallocatedabsolutely100 % free.Adsina
paperare generallybrief,astheyare billedforbythe range,andone paperrange extensive.•
Classifiedadvertisementsare muchlessexpensive thanbiggershow advertisementsused by
companies,andare mostlyplacedbypersonal peoplewithindividualproductstheywishtoofferor
buy.• Publicationspublishingdetailsorotherdetailsoftenhave segmentsof classified
advertisements;there are alsojournalswhichcontainonlyadvertisements.The advertisementsare

4. arrangedintogroups or classessuchas "forsale—telephones","wanted—kitchenappliances",and
"services—plumbing",hence the phrase "classified“.
6. Forum Posting
• AnInternetgroup,ormessage board,isan online discussionwebsitewherepeople cankeep
conversationsthroughreleaseddetails.Theydifferfromchatroomsin thatdetailsare oftena
longerperiodthanone varietyof publishedwrittentext,andare atleastbrieflysaved.Also,in
accordance withthe availabilitystage of aclientorthe group set-up,areleasedideamightneedto
be approvedbya moderatorbefore itbecomesrecognizable.•A conversationgroupisrequestedor
tree-likeinstructure:agroupcan containa varietyof subforums,eachof whichmayhave several
topics.Withinaforum's topic,eachnew conversationstartedisknownasa variety,andcan be
addressedbyasmany people assowish.• Dependingonthe forum'soptions,clientscanbe
unidentifiedorhave tosign-upwiththe groupandthensubsequentlylogintobe able to post
details.Onmostforums,clientsdonothave tolog into researchpresentdetails.
7. Blog Creation/BlogPosting
• People wouldliketocreate theirownwebblogsandwrite somethingonthe webweblogweb
page internetwebsite hostingsupportservicesites.There are some topweblogwebpage provides
inthe worldlike Bloggerblogspotwebpage,Wordpresswebpage,Joomlawebpage,Drupal web
page,Typepadwebpage,etc.Blogsitescan be classifiedtovarious kinds.•Theyare free web
weblogwebpage internetwebsite hostingsupportservice sites,non-profitweblogwebpage sites,
composingaweblogtemplate sites,musicweblogwebpage sites,funnywebweblogwebpage
sites,photointernetwebsite hostingsupportservice sites,fashioncomposingaweblogsites,video
internetwebsite hostingsupportservice composingaweblogsites,technologysites,business
weblogwebpage provides,andsoon • A blog(a truncationof the expressionweblog)isadiscussion
or informational webpage publishedonthe WorldWide Weband consistingof discrete entries
("posts") typicallydisplayedinreversechronological order(the mostrecentpostappearsfirst).Until
2009 blogswere usuallythe workof onlyone individual,occasionallyof asmall numberof,and
oftencoveredonlyone subject.More recently"multi-authorblogs"(MABs) have developed,with
contentwrittenbyhuge numbersof authorsandprofessionallyedited.MABsfromnewspapers,
othermediaoutlets,universities,thinktanks,advocacygroupsandsimilarinstitutionsaccountfor
an increasingquantityof weblogonline traffic.
8. Blog Commenting
• One of the bestmethodsto create yourblogwebsite site,istokeepit.WhatI meanby thisis
composingreviewson otherblogsisa amazingwayto create value forothers,and graduallycreate
interestforyourowncomposinga blogwebsite projects.•But notall blogwebsite reviewsare
affordable quality,andhere’ssome of the guidelinesI’ve foundoverthe yearsforcomposing
outstandingblogwebsite reviews.•Bloggers(turnedSEOs) doblogwebsitemakingreviewsfor
differentfactorslike some doittodevelopback-links,few doittoenhance The companyand few
verydo itto enhance interestabouttheirblogwebsite.•BlogLeavingcommentsinSEOallowsto

5. getgueststo your webor blogsite andmostconsiderablytocreate a relationshipwithyourother
blogwebsite authors.•If usedeffectivelyBlogLeavingcommentsgivesaimprove toyourSEO
technique andmostconsiderablyallowsindevelopingarelationshipwiththe authorandcreate
your blogwebsite siteauthorsystem.
9. Search Engine Submission
• Lookfor engineslookformotorsubmissionishow awebmastersubmitsawebsite directlytoa
searchmotor. While LookforEngine Distributionisoftenseenasaway to advertise awebweb
page,it usuallyisnotnecessarybecause googlelikeGoogle,Yahoo,andBinguse spiders,bots,and
spidersthatgraduallywoulddiscovermostwebwebsitesonthe Onlineall bythemselves.•There
are twomainfactors to posta webpage or webpage to google .The firstobjective wouldbe toadd
an entirelynewwebpage becausethe webpage supplierswouldrathernotdelayforgoogle to
discoverthem.The secondobjective isto have a webpage or webpage customizedinthe particular
lookformotor. • There are twomain techniquesstill inuse nowadaysthatwouldallow a
webmastertoposttheirwebpage to google.Theycaneitherpostjustone webpage at some factor,
or theycan post theirwhole webpage atonce witha sitemap
10. R.s s Feed
• RSS(RichWeb page Summary);originallyRDFSite Summary;oftencalledReallySimple
Publishing,usesafamilyof standardwebfeedformatstopostconsistentlypersonalized
information:blogentries,detailsnews,sound,video.AnRSSrecords(called"feed","webfeed",or
"channel") containsfull ordescribedreleasedpublishedwrittentext,andmetadata,like posting
periodof time andwriter'sname.• RSS nourishesallow marketerstosyndicate datainstantly.A
standardXML file structure guaranteesinterface withmanydifferentmachines/programs.RSS
nourishesalsobenefitcustomerswhowanttogetappropriate up-datesfromsuggestedsitesorto
complete detailsfrommanysites.•Subscribingtoa site RSSeliminatesthe needforthe consumer
to independentlycheckthe site fornew content.Instead,theirweb,webbrowsercontinually
watchesthe site andshowsthe consumerof any up-dates.The webwebbrowsercanalsobe
instructedtoinstantlyobtainthe new detailsforthe consumer.
11. Businesslisting/Local listing
• We have investedyearsreducingdownthe bestlocal historyandpeople thatanycompanycan
historyonfor 100 %free.Recordyourcompany informationonthese freecompanyhistorysites
increasesonthe internetvisibilityandprovidesnewmethodstoachieveprospective clients.These
companyresults,alsousuallyknownasaslocal SEO details,are one of the mostessential local on
the internetpositionaspectsforessential googleandare definitelynecessaryforanyeffective local
SEO strategy.Appreciate thishistoryof servicestohistoryyourcompany,come backoftenaswe
constantlysustainandupgrade thishistory – anddon’tneglecttodiscussthiswebpage if you find
thishistoryuseful.•A Businessdirectoryorbusinessdirectoryisawebsite orprintedlistingof
detailswhichlistsall businesseswithinsome classification.Businessescanbe classifiedbybusiness,

6. position,action,orsizing.Business maybe collectedeitherindependentlyorthroughan
computerizedonthe internetlookforprogram.