Anzeige
Anzeige

Más contenido relacionado

Último(20)

Anzeige

MEDIA BUDGET TYBMS PPT 2023.pptx

  1. MEDIA BUDGETING, BUYING AND SCHEDULING
  2. MEANING OF MEDIA BUDGET An Media budget is an estimate of a company's promotional expenditures over a certain time period. More importantly, it is the money a company is willing to set aside to accomplish its marketing objectives. When creating an Media budget, a company must weigh the value of spending an advertising dollar against the value of that dollar as recognized revenue.
  3. FACTORS TO BE CONSIDERED WHILE FRAMNG A BUDGET ADVERTISING TASK COMPETITION FRAMEWORK MARKET DOMINANCE MARKET COVERAGE MEDIA COST MARKET TASK PRICING FREQUENCY OF PURCHASE FREQUENCY OF ADVERTISING
  4. IMPORTANCE OF MEDIA BUDGET PROVIDES PROPER DIRECTION TO MEDIA EXPENDITURE FACILITATES MEDIA PLANNING AND EXECUTION ACTS AS CONTROLLING DEVICE IN MEDIA EXPENDITURE FACILITATES SELECTION OF SUITABLE MEDIA GUIDES MANAGEMENT INMEDIA ACTIVITIES KEEPS MEDIA EXPENDITURE WITHIN THE LIMITS INTRODUCES RATIONAL APPROACH IN MEDIA FACILITATES EVALUATION OF MEDIA EXPENDITURE
  5. METHODS OF SETTING MEDIA BUDGET  STATUS QUO  INFLATON ADJUSTED  ADVERTISING SALES  CASE RATE AND ADVERTISING MARGIN METHOD  SHARE OF MARKET  YARDSTICK METHOD  EFFECTIVE FREQUENCY AND REACH METHOD  MARGINAL ANALYSIS  ROI BASED APPROACH
  6. MEDIA BUYING MEDIA BUYING MEANS SUITABLE NEGOTIATION WITH THE MEDIA, TO PURCHASE TIME AND SPACE FOR THE PURPOSE OF ADVERTISING.
  7. ROLE OF MEDIA BUYER SPACE AND TIME BOOKING EMPLOYMENT OPPORTUNITIES JOB DESCRIPTION JOB PROFILE LIASION WORK RESEARCH ANALYSIS MANAGERIAL DUTIES
  8. OBJECTIVES OF MEDIA BUYING TO ACHIEVE DESIRED REACH AND FREQUENCY TO USE SOCIAL MEDIA AS REQUIRED TO DEFINE WHAT IS IS TO BE ACCOMPLISHED TO MAKE GOALS MEASURABLE AND ACTIONABLE TO BE DIRECT AND TO THE POINT IN MEDIA PLANNING TO SERVE TARGET AUDIENCE THROUGH MEDIA MIX TO EXPLORE INTERNET ADVERTISING TO REMAIN IN GOOD BOOKS OF MEDIA OWNERS.
Anzeige