Smartphones have really defined the term “mobile” in its truest sense. The devices have made it much more convenient and easy to look for products on the internet. In response to the growing significance of mobile in e-commerce, here are the top 7 mobile marketing trends to watch out…

1. Mobile Marketing
Trends in 2016
Is 2016 The Year of Mobile?

2. Why 2016 is the Year of
Mobile?

3. MOBILE ADOPTION HAS SKYROCKETED:
Google’s new mobile-friendly algorithm
update signified a change in 2015:
Moving to a mobile first strategy is the
best thing you can do to your business’
online presence in year 2016.

4. SEARCH ADVERTISING IS GOING MOBILE
63%
of clicks on PPC ads* were
made on mobile devices
If more than half of clicks happen on mobile…
 Mobile friendly form-fills are a must
 Mobile landing pages will boost
conversations

5. PEOPLE CONNECT THROUGH MOBILE
SEARCH
53%
of organic clicks to website*
were made on mobile devices
Rank can differ on Mobile Vs. Desktop
Increase your search authority by
having a mobile-friendly site
Create simple connections with
feature line click-to-call

6. MOBILE IS SOCIAL. TOO
45%
of clicks on social** came from
mobile devices
People check social one the go as well as on desktop
 Optimize landing pages for mobile use
 Tailor ad copy to appeal to both
mobile and desktop

7. DEVICE HOPPING TRIGGERS FULL
CONVERSIONS
57%
of social ads**
reach is on
mobile devices 30%
of social ads**
impressions are
on mobile
devices
What does this mean ?
People definitely see and interact with ads and
content on mobile devices, but often times
continue that interaction on desktop.
Mobile-only campaigns aren’t a great strategy
because of this device hopping behavior.

8. MESSAGE-ALIGNED LANDING PAGES
CONVERT
20% - 60%
Dedicated campaign landing
pages converted…
more visitors than ads that landed
on a website homepage.
 Pare down your business home page so it
isn’t too busy
 Dedicated landing pages will allow users
to go directly to what they need
 Consistent messaging across devices is a
key.

9. RESPONSIVE IS GOOD. BUT ADAPTIVE IS
BETTER
40%
Adaptive landing pages saw a 40%
increase in their conversion rates than
pages that were only responsive.
Strong conversion pages can be viewed on any screen – and any device
Responsive:
The site continually
adjusts to whatever
size the browser is at
that moment
Adaptive:
The site not only adjusts to
specific browser widths, but it
also changes format and
layout (ex. Recognizing it’s on a
mobile screen and adding click–
to-call features)

10. What are the Trends in
Mobile Marketing in 2016?

11. Smartphones have really defined the term
“mobile” in its truest sense. The devices
have made it much more convenient and
easy to look for products on the internet.
In response to the growing significance of
mobile in e-commerce, here are the top 7
mobile marketing trends to watch out…

12. Trend 1: Rise of the Video Ads
Video ads are becoming more popular with
devices getting bigger and better. Video ads are
more engaging by telling a compelling story
about the brand’s uniqueness.
By 2019, the gap between desktop and mobile
spending will widen by more that 40%. Desktop
spending will drop from 51% to 30.3% while mobile
rises from 49% to 69.7%

13. Trend 2: APP Install Ads
Several brands are investing on display
advertisement on popular mobile apps. The
trends is just not confined to promoting the brand
but gives the opportunity to target specific user
bases. This has also been a popular way to
promote and market new apps.
Mobile video traffic will make up 69% of the
world’s internet traffic by 2018.

14. Trend 3: ROI Tracking
Data and information continues to play a defining
role in 2016. ROI Tracking has been helping brands
to come up with more strategic campaigns for
their product lines.
70% of mobile searches lead to action on a
website within one hour of when the search is
conducted.

15. Trend 4: Interactive Mobile
Advertisements
Interactive advertisements have the potential to
take user engagement and acquisition to a much
higher level. Modern interactive ads allow
engaging the consumer at a more personal level
wherein they have a feeling of being in control.
Mobile display investments, which include video,
banners, mobile install ads, and social network
ads will make up 51.1% of the total mobile ad
market.

16. Trend 5: In App Promotions
In-app promotions have become a more mature
way of selling campaigns. In app promotion is
among the few ways in which ads are served to
the appropriate audience with the help of
programs.
Mobile now accounts for 44.8% of ad impressions,
50% of clicks, 46% of spends and 43% of
conversions.

17. Trend 6: Rise of Native Ads
Another important trend in the mobile marketing
world is the rise of native advertising. Ads here
take the form of videos, Infographics and blogs
and are aimed to inform the audience rather
than push a product.
55% of marketers have increased their native ad
budgets in 2015

18. Trend 7: Use of Behavioral Data
Mobile marketers have become more data
dependent today. They have invested more
resources in understanding the behavioral
patterns of the audience than ever before. The
aim is to create campaigns that match with the
audience’s understanding and expectations.
Mobile marketing will soon surpass other forms of
marketing as customers are shifting to mobile
devices at a fast pace.

19. Sources:
http://www.cmo.com
http://blog.marketo.com
http://www.jeffbullas.com

20. I am a high-energy, confident professional
with an infectious enthusiasm for technology.
As a highly organized and friendly
professional, received industry recognition
and awards by winning various digital
marketing activities for Coca-Cola in EFFIES
and IAMAI awards for campaigns like ‘Sprite
Teen Till I Die’ and ‘Facebook Feature Phone
Campaign’ to increase recruitment and
frequency for the brand among mobile
phone users. Possess a strong technical
background by completing B-Tech in
computer systems and working as a
programmer. My hobbies include watching
Sci-Fi movies and reading books on business
and digital marketing.
ABOUT ME

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