India Yamaha Motor

Competitive Analysis and Customer Satisfaction Survey Of Yamaha and its competitors (Special case for Yamaha Motor , India) Submitted by Nitin Baliyan

About the Company ,[object Object],[object Object],[object Object],[object Object]

Objective of Research ,[object Object],[object Object],Research Methodology Research Design: Research is based on Descriptive Analysis. Method of Data Collection: Primary Data : Data has been collected directly from customers Secondary Data : Published reports, Magazines, etc.. Sampling Method: Random Sampling Method. Sample size: 280 respondents. Hero Honda : 60 Yamaha : 60 Bajaj : 60 Honda : 40 TVS : 60 Survey Time Period: 2 nd June to 24 th June, 2010

Botanical garden Yamuna Bank Kashmiri gate Service centers Dealers Focused Places Amity University

Marital Status: Age : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Occupation of Motorcycle Riders Qualification of Motorcycle Riders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Monthly House hold Income ,[object Object],[object Object],Usage of Motorcycle ,[object Object],[object Object],[object Object]

Awareness about the Product ,[object Object],[object Object],[object Object],[object Object]

Shopping Watch Movies Most of the Respondents for all the brands go for Shopping during weekends ,[object Object],[object Object]

Hang out with friends Visit Disc and Pub ,[object Object],[object Object],[object Object],[object Object],[object Object]

Long drive ,[object Object],[object Object]

Bajaj Auto ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Yamaha ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Customers of Yamaha >= 150 CC Are looking for new models Most of them are waiting for 600 CC Product

Hero Honda Incase of Hero Honda Customer Satisfaction survey (I found) Customers are happy with brand name (they simply say it is a product of Hero Honda) They are satisfied with Product price. Availability of spare parts and After sales service. Customers of Hero Honda are concerned about Pick up , Customers of Hero Honda are concerned about Self Start (Problem I found in there product) Pick up ( Customers of >150 CC segment are also concerned) Most of the Respondents of Hero Honda I could easily catch at Metro Stations

Honda Incase of Customer satisfaction survey (Honda Motorcycles) I found Customer who are using stunner and of young were concerned about Pick up. They were not satisfied with 125CC While in case of Customers of Shine and Unicorn most of the customers were satisfied they simply think about mileage issue. Customers were enough satisfied with the service centers and dealerships.

T.V.S Incase of T.V.S. Motors The customers of Star City were most happiest customers among its other products. Generally the customers of >= 150 CC Looking for high pick up and Top speed. After sale service was fine in case of T.V.S Few customers complained about Engine oil

Recommend This M/c to your friend Recommend This Dealer to Purchase M/C ,[object Object],[object Object],[object Object],[object Object]

Preference to next Vehicle Most of the customers of Yamaha and Honda want to purchase Motorcycle again . While in case of Bajaj and Hero Honda customers want to purchase 4 wheeler

Suggestions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],25% customers of the >=150 CC segment are waiting for 180 CC and 600 CC Model of Yamaha.

India Yamaha Motor

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India Yamaha Motor