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Any thing is Communication
Idea
InformationEffect
Message
Media
Receiver
Feedback/
Impact
Sender
• Intra – Personal
• Inter – Personal
• Group
• Public
• Mass
• Interactive
• Print from the late 15th century
• Cinema from about 1900
• Radio from about 1910
• Television from about 1950
• Internet from about 1990
• Mobile phones from about 2000
The mass media are media technologies that
are intended to reach a large audience by
mass communication.
Print
Television
Cinema
Video Games
Internet

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