5. Step 4. Testing & Measuring Fourth step will be testing through already focused group, communities and subsequent implementation of the campaign, the main motive of step is to check whether the benchmarks were met, and what the response was in each target group Step 5. Research & Updates Implementation In Fifth step , we return to Step Two, which is market research. Every two months, we go back to Steps One, Two and Three to get an update on the SMO and its environment