The document discusses key principles for achieving good design. It emphasizes that design is a process, not just an input. It recommends having a designer on the core team from the start. It advocates shifting the focus from product to user experience. The document stresses that good design is iterative through quick iterations. It also notes the importance of measuring return on investment from design through user testing.

1. Design Matters
How to achieve a stellar user experience
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Nishant Jain
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2. What is Good Design?
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3. The optimal balance of
Useful
Usefulness
Usable Engaging Ease-of-use
Emotional Appeal
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4. Ten Design Commandments by Dieter Rams
http://startupsthisishowdesignworks.com/
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5. What’s
Viable?
What’s
Possible?
What’s
Desirable?
The 3 Constraints
Larry Keely, Doblin Group, among others
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6. Business: What can I bear?
• How much can we sell it for?
• How much can it cost?
•
What’s Is there an acceptable RoI?
Viable?
What’s
Possible?
What’s
Desirable?
The 3 Constraints
Larry Keely, Doblin Group, among others
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7. What’s
Viable?
Technology: What can I
do? What’s
• With my technology? Possible?
• With regulatory constraints?
• With business constraints?
What’s
Desirable?
The 3 Constraints
Larry Keely, Doblin Group, among others
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8. What’s
Viable?
What’s Design: What should I do?
Possible? • Who are my users?
• What are their needs?
What’s • What is their mental model?
Desirable?
The 3 Constraints
Larry Keely, Doblin Group, among others
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9. 1
Design is a Process
It is not just an input to the development process, it is a process in itself.
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10. User Centered
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11. The Problem
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12. Who?
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13. Why?
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14. Hypothesis (Prototype)
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15. Validate Hypothesis UI/UX, Front-End Designers & Hackers Meetup
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16. Solution UI/UX, Front-End Designers & Hackers Meetup
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17. 2
A Designer on the Core Team
Get a designer or a design advisor on your team from day 1.
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18. airbnb
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19. Square
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20. Path
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21. 3
A Shift from Product to Experience
Focus on delighting the user and the product will achieve greatness.
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22. First MP3 Player
Diamond Rio (1998)
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23. Most Successful
iPod (2001)
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24. The Experience
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25. Extending the Experience
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26. 4
Good Design is Iterative
You can never get it right the first time, and seldom on the second try.
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27. “ Several quick design iterations are
better than fewer longer ones.
”
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28. www.37signals.com/svn/archives2/the_long_road_to_simple_creating_debating_and_iterating_add_an_event.php
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29. 5
Measure RoI from Design
Test early and often.
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30. Guerilla Usability Web Analytics
Testing
Some Measuring Techniques
A/B Testing Surveys
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31. 1 Design is a process
2 A designer on the core team
3 A shift from product to experience
4 Good design is iterative
5 Measure RoI from design
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32. Thanks!
Questions or Comments?
Nishant Jain
njain@designforuse.net
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