The presentation is the synopsis about the actual research. it provides you witht the basic desgin of a marketing research. the actual research will be done in the month of april 2010.

1. Research Methods -Prof. Mona Bhatia

2. Table of Contents Formulating Research Problem Preparing the Research Design Collection of Data (1) (4) (7) Objectives of Research Determining sample Design Execution of Project (2) (5) (8) Extensive Literature Survey Sources of Data Analysis of Data (3) (6) (9)

3. Formulating Research Problem Understanding the emotional connection between Cadbury & Youth of Mumbai.

4. Formulating Research Problem

5. Examples of Emotional Connections

6. Table of Contents Formulating Research Problem Preparing the Research Design Collection of Data (1) (4) (7) Objectives of Research Determining sample Design Execution of Project (2) (5) (8) Extensive Literature Survey Sources of Data Analysis of Data (3) (6) (9)

7. Objectives of Research Is to understand the emotions of youth attached with Cadbury. To Understand why Cadbury is synonymous to Chocolate. To know why Cadbury has such a strong impact on the minds and hearts of the youth.

8. Table of Contents Formulating Research Problem Preparing the Research Design Collection of Data (1) (4) (7) Objectives of Research Determining sample Design Execution of Project (2) (5) (8) Extensive Literature Survey Sources of Data Analysis of Data (3) (6) (9)

9. Extensive Literature Survey Articles Related to Cadbury. Internet.

10. Table of Contents Formulating Research Problem Preparing the Research Design Collection of Data (1) (4) (7) Objectives of Research Determining sample Design Execution of Project (2) (5) (8) Extensive Literature Survey Sources of Data Analysis of Data (3) (6) (9)

11. Preparing the Research Design Research Design Conclusive Exploratory Descriptive Causal Cross-Sectional Design Longitudinal Design Multiple Single

12. Descriptive Research Design The major objective of this research is to describe something. Useful to collect demographic information of consumers(YOUTH) of a product under study(CADBURY). Useful to find out views and attitudes(EMOTIONS) of customers(YOUTH). It helps to discover the relationship between customer(YOUTH) and product(CADBURY). The data collected can be used directly for marketing decision making.

13. Table of Contents Formulating Research Problem Preparing the Research Design Collection of Data (1) (4) (7) Objectives of Research Determining sample Design Execution of Project (2) (5) (8) Extensive Literature Survey Sources of Data Analysis of Data (3) (6) (9)

14. Determining sample Design Sample design is the way of selecting the sample. Exact number of youth not know. Therefore, Non-Probability sampling will suit the best.

15. Table of Contents Formulating Research Problem Preparing the Research Design Collection of Data (1) (4) (7) Objectives of Research Determining sample Design Execution of Project (2) (5) (8) Extensive Literature Survey Sources of Data Analysis of Data (3) (6) (9)

16. Sources of Data

17. Table of Contents Formulating Research Problem Preparing the Research Design Collection of Data (1) (4) (7) Objectives of Research Determining sample Design Execution of Project (2) (5) (8) Extensive Literature Survey Sources of Data Analysis of Data (3) (6) (9)

18. Collection of Data Surveys Questionnaire Observation PI Schedule Telephone Interview E Mail

19. Questionnaire Which Chocolate brand you like the most? Cadbury Nestle Other Do you often relate Cadbury to Chocolate? Yes No According to you what does Cadbury stand for? Joy Togetherness Happiness Purity Love Excitement

20. Questionnaire Do you feel Cadbury has a strong impact on people’s minds and hearts? Ad Campaigns Availability Variety of Products Other factors What do you feel when you eat a Cadbury? Tempted Excited Joyful Delighted Pleasure Eager

21. Questionnaire Why do you prefer Cadbury? (rate the parameters on a scale of 5 star) Flavor Satisfaction: Value for Money: Product Packaging: Overall Quality:

22. Table of Contents Formulating Research Problem Preparing the Research Design Collection of Data (1) (4) (7) Objectives of Research Determining sample Design Execution of Project (2) (5) (8) Extensive Literature Survey Sources of Data Analysis of Data (3) (6) (9)

23. Execution of Project During College Hours. Before Vacation.

24. Table of Contents Formulating Research Problem Preparing the Research Design Collection of Data (1) (4) (7) Objectives of Research Determining sample Design Execution of Project (2) (5) (8) Extensive Literature Survey Sources of Data Analysis of Data (3) (6) (9)

25. Analysis of Data Doughnut Lines Pyramids, Radar Tabulations & %

26. - Thank yu O