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Social Media Roadmap - Maplecode
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Social Media is an amazing space; if you have
a clear idea of what brings people together,
what people love to share and where you want
them to go and how to get them
there.
Why go
social ?
What brings people together: common pain,
common solutions, sense of shared traits,
common purpose.
What people love to share: beautiful images,
quotes, human faces, funny text / images /
stories, powerful statements by celebrities,
offers and discounts.
Where do you want them to go: always take
them to a place that solves their problem,
sales page, video page.
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1. Social media encompasses countless websites
and platforms. Maplecode will be best served
by participating in the top three platforms:
Facebook, Twitter and LinkedIn
2. Maplecode already has a wealth of resources
that can easily be repurposed for use on social
media sites.
What is
to be
done
3. Identify an interest pool which relates to
Maplecode and its target audience. Use this
pool as the subject matter of frequent
updates on your walls.
4. Interlinking content between its various social
media accounts, Maplecode will be able to
greatly broaden the impact of its resources
and generate the best possible exposure for
minimal effort.
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Have
positions
to fill
Need a
job
Knows
someone
who needs
a job
1
2
Maplecode’s Social
Media Platform
Ongoing social campaign with identified
interest pool
3
Attract and build a fan pool
Grow and reach untapped
audience with social sharing
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6. The
Roadmap
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Action item
Owner
Time gap
Agreement sign-off
QPI & Maplecode
-
Contents Handover - logos & other creative's
( For requirements refer page # 9)
Maplecode
-
Creative and story board sign off
( Refer Story board plan in pages #3 to #8
QPI & Maplecode
-
Setup Social media pages on Facebook, Twitter and Linked
QPI
48 Hours after previous action item
Start posts on Facebook and twitter (Planned in storyboards)
(5 posts a day)
QPI
24 hours after previous action item
Facebook Landing page setup, With option to capture visitors data.
QPI
48 hours after Social media page setup
… that’s it, our setup is complete..
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Item #2
About
Maplecode
(Sourced from
Website)
Item #1
Daily Morning
greeting
Maplecode
Maplecode social
Social Media
media storyboard
items
Storyboard
items
Item #5
Featured Client
of the day
Item #3
Tips for a
great interview
Item #4
Market News
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Sample
Morning Greeting!
Daily 1 Post
Repeated after 30 days
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Sample
About Maplecode posts
Daily 1 Post
Repeated after 30 days
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Sample
Interview Tips
Daily 1 Post
Repeated after 30 days
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Sample
Market News
Daily 1 Post
Repeated after 30 days
Enclosed with
client branding
prints and logos
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#tags with all
posts
Sample
Featured Client
Daily 1 Post
Repeated after 30 days
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1.
2.
3.
4.
5.
6.
7.
8.
Contents
requirements
Access to existing company social media pages.
Client Logo and branding creative's
Featured project pictures
Event pictures
Site pictures of upcoming projects
All previously created broachers / posters / banners
Photo shots done for ad work
Video works.
9. …and any other contents you believe your fans will be interested in
Have any questions?
Please feel free to call or write @