Market like a Pirate: Growth Hacking beyond the hype
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Slide deck from recent talks on growth hacking that I did recently at the Royal Bank of Scotland and NatWest. For a detailed writeup of the presentation, visit - https://nironirmalan.com/2016/06/06/market-like-a-pirate-growth-hacking-beyond-the-hype/ Follow me on twitter - @niroism
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Market like a Pirate: Growth Hacking beyond the hype
- 1. Market like a pirate: Growth Hacking beyond the hype Niro Nirmalan @niroism
- 2. Number of UK Startups launched in 2015 608,100
- 4. “If you build it They Will Come” THEy WON’T!!!
- 5. Why startups fail…. No Product/Market Fit Run out of cash – Slow growth
- 6. The Battle for Attention
- 9. Growth Hacking “A process of rapid experimentation across a range of channels & in-product to identify the most cost-effective, scalable ways to grow a business.”
- 10. Traditional Marketing ‘Growth depends on the budget you have spare’ Growth Hacking ‘Growth first, Budget second’
- 11. “Small improvements in a number of different aspects of what we can do can have a huge impact to the overall performance of the team” - Sir Dave Brailsford, Team Sky Aggregation of Marginal Gains
- 13. ‘There is no big idea or silver bullet in growth hacking. Significant growth is delivered through an aggregation of growth hacks across the whole customer journey.’
- 14. Traditional Framework Pirate Framework How do users find us? Do users have a great first experience? Do users come back? How do you make money? Do users tell others? Source: @davemcclure
- 16. The ProcessSource: David Arnoux, Growth Tribe
- 17. Source: David Arnoux, Growth Tribe
- 18. Acquisition How do users find us?
- 19. #1 - Hook early adopters: Uber Acquisition Activation Retention Revenue Referral
- 20. #2 – Backlinks: Hotmail, Apple, Olark……. Acquisition Activation Retention Revenue Referral
- 21. #3 – Leverage bigger brands: World First API IntegrationsWhitelabels Acquisition Activation Retention Revenue Referral
- 22. #4 – Side Project Marketing: Hubspot, Crew Acquisition Activation Retention Revenue Referral Website Grader Unsplash
- 23. Activation Do users have a great first experience?
- 24. #5 – Involvement Device: World First, Nutmeg Acquisition Activation Retention Revenue Referral
- 25. #6 – Exit Intent: World First Acquisition Activation Retention Revenue Referral
- 26. Retention Do users come back?
- 27. #7 – The Aha! Moment Acquisition Activation Retention Revenue Referral “The moment at which customers discover the value in your product”
- 28. #7 – The Aha! Moment - Twitter Acquisition Activation Retention Revenue Referral
- 29. #8 – Event-based notification – Mondo Acquisition Activation Retention Revenue Referral
- 30. Revenue How do you make money?
- 31. #9 – Bandwagon effect– Crazy Egg, Amazon Acquisition Activation Retention Revenue Referral
- 32. #10 – Fear Of Missing Out (FoMo) – Ticketmaster, Booking.com Acquisition Activation Retention Revenue Referral Limited Time Limited Availability
- 33. Referral Do users tell others?
- 34. #11 – Double-sided incentive: Dropbox Acquisition Activation Retention Revenue Referral
- 35. #12 – The Waiting List/ Viral Signup form: Mailbox, Mondo Acquisition Activation Retention Revenue Referral
- 36. Key Takeways 1. Growth doesn’t always require huge marketing budgets 2. Growth hacking combines creative marketing with engineering and is data informed. 4. Growth is achieved through an aggregation of gains across the Pirate Framework 5. Ideate, Execute, Learn, Repeat….. 3. There is no silver bullet to growth