Flipkart marketing plan Flipkart's marketing plan Flipkart marketing strategy Flipkart's marketing strategy

1. MARKETING PLAN

2. PARTNERSHIP
• Flipkart + OLX joint Marketing Campaign.
• Flipkart + Acquired Myntra- Online Fashion Portal.
• Tie Ups for Exclusive Electronic Launches i.e Xiaomi,
MSI gaming Laptops, Samsung Galaxy s5 mini, MOTO
G etc.
• Recently, Company has tied up with spice for exclusive
Launch of their Android One-based low-cost Phone.

3. SOCIAL MEDIA
Facebook
• Updates on new Products and Customer
queries.
• Response on customer Complaint is
average and Inconsistent.
• Running Contests / Gamification.
• Exclusive customer tab for support.
• Avg Response per Post 40-50
• Focus is on Customer acquisition and
engagement.
Twitter
• Updates on new Product, Offers and
Discounts using appealing Videos and
Images.
• Tech @ Flipkart exclusive channel on tech
updates.
• Running Product / Services based contest
Like Flipkart Frist, AcerA1 on Flipkart.
• Avg 2-3 Products offers / launch based post
per day basis.
• Flipkart Support Exclusive Channel on
queries Solution.
• Flipkart Offers Special offers based channel.
• 24*7 Customer Service Channel.
• Real-time Connect.
• Response on the query is on real time.

4. SUCCESS STORY
• Google Page Rank – 6/10
• Alexa Website World Rank -#109
• Daily Page Views- 10.1 million
• Load Speed – 3 sec
• Backlinks – 12214
• User Interface – Very Good
• Alexa Site Navigation Rating – 4.5/5

5. MARKETING PLAN
• Mobile Weekend offers to target repeat Purchase.
• Mobile app on all Platforms( iOS, Android, Windows) . 5 Million
downloads, 4.3 rating, responding to each negative review.
• It has its own Official Blog.
• Blog page gives updates about company, industry, tech etc.
Affiliate Marketing Strategy
1. Earn up to 15 % for each Purchase on the website.
2. Payment via Gift Voucher and EFT Options.
Succesful Brand Campaigns
1. ” Fair Tale “
2. ” No Kidding, No Worries “
3. ” Shopping ka Naya Address “
4. “Shop Anytime, Anywhere “
5. ” Big Billion Day “, ” Singles Day “.