Easy to Use, Difficult to Master: Social Media in 2013

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This is a presentation on Social Media that I created for the Orlando chapter of the Society for Technical Communication and the UCF FTC chapter.

Technologie

Rhyne Armstrong
@ninety7 - facebook.com/rhyne – rhynearmstrong@gmail.com

Reality
and where you fit in

YinsocialYang
of
& media
Tips
to help you survive

175 Million
tweets sent every day in 2012

A gathering of

individuals
communicating

1 of 3 who use it have
rejectedof it
applicants because

How can you be an expert in
communication of ANY kind by
ignoring the biggest trend in
communication in the modern era?

Never post negative comments about

Your Job

Never post negative comments about

Your Clients

• Social Media Strategist
• Community Manager
• Blogger
• Social Media Marketing Specialist
• Search Engine Marketing
• Online Customer Service
• Online Technical Support
• Director of Social Media

• Interactive Designer
• API Writer
• SEO Manager
• Web Analyst
• Content Manager
• Copywriter
• Graphic Designer

Thank you!
Rhyne Armstrong
@ninety7
facebook.com/rhyne
rhynearmstrong@gmail.com

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Easy to Use, Difficult to Master: Social Media in 2013

2. Thanks for COMING

3. Rhyne Armstrong @ninety7 - facebook.com/rhyne – rhynearmstrong@gmail.com

4. Why am I Talking about this?

5. Great I’m talking to myself.

7. You need to know this stuff

8. Reality and where you fit in YinsocialYang of & media Tips to help you survive

9. 69% of online adults

10.

11.

12. 850 Million active users on Facebook

13. 175 Million tweets sent every day in 2012

14. 163 Billion tweets since the beginning

15. 80 million users on Instagram

16. These sites are just Tools

17. It starts with You

18. This is our Interconnected reality

19. Perception is Fact

20. Perception Rarely changes

21. The basics are simple

22. A gathering of individuals communicating

23. New school Old school

24.

25.

26. Please, be Human

27. Find your own voice

28. Protect your Image

29. Anonymity is becoming a Myth

30.

31.

32. You look for Them

33. They look for You

34. 89% use it for Recruiting

35. 1 of 5 us it to research a prospect

36. 1 of 3 who use it have rejectedof it applicants because

37.

38. Why not have nothing?

39. How can you be an expert in communication of ANY kind by ignoring the biggest trend in communication in the modern era?

40. Don’t

41. Build your credibility

42. Link your sites

43. Use online Resources

44. Keep your resume fresh

45.

46. Social Media At work?

47. Use it for Networking

48. Use it for Research

49. Social Media For work?

50. Reputation Management

51. Help your company stay Relevant

52. Craft Messages

53. Marketing doesn’t Own it!

54.

55. Dive in

56.

57. Become one of them

58. Never post negative comments about Your Job

59. Never post negative comments about Your Clients

60. Don’t Flirt

61. Never post Proprietary information

62. Assume everyone can see everything

63. Watch What you post

64. Watch when you post

65. Watch where you post

66.

67. Learn the Language

68.

69. knowyourmeme.com

70. Check before you post anything

71. snopes.com

72. Use it to Interact with users

73.

74.

75. Observe what others are doing

76.

77. Stop gracefully

78. Technical Communicator?

79. • Social Media Strategist • Community Manager • Blogger • Social Media Marketing Specialist • Search Engine Marketing • Online Customer Service • Online Technical Support • Director of Social Media

80. • Interactive Designer • API Writer • SEO Manager • Web Analyst • Content Manager • Copywriter • Graphic Designer

81. Time for Discussion

82. Thank you! Rhyne Armstrong @ninety7 facebook.com/rhyne rhynearmstrong@gmail.com

Easy to Use, Difficult to Master: Social Media in 2013

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