Focusing on Google Plus Collections as the best engagement tool for your interests across social media channels

1. Collections 101
Google+ Public Collections Community
GOOGLE INC.

2. OVERVIEW
2
3
1
4
5
Introducing our Panelists
Shane Dallas: Creating Compelling Collections
Nina Trankova: #BeKnownForWhatYouCreate
Azlin Bloor: Having Fun with Collections
Questions and answers
If you missed the live
stream, check out the
YouTube recording here!
https://youtu.be/l1Fh6
m4ySvo

3. Collections 101
Introducing our Panelists

4. HELLO!
Welcome to Collections 101,
brought to you by the Google+
Collections Community!
The Collections Community is a place for you to find
inspiration, share Collections, and learning to build
great Collections. Receive support and feedback
from other members and the Google+ Team.
Check it out here!

5. INTRODUCING OUR PANELISTS
Shane Dallas is an avid adventurer who has travelled to 100
countries. He uses photography, social media, speeches, and radio
segments to inspire others to take the road less travelled.

6. INTRODUCING OUR PANELISTS
Nina Trankova comes from Sofia, Bulgaria. She is a consultant,
working on digital transformations of personal and brand tactics
online. She is an avid Google+ collaborator and Create member.

7. INTRODUCING OUR PANELISTS
Azlin Bloor is a chef and cookery teacher who was born and raised in
Singapore but now lives in the UK. She adores Collections and has
many, to prove that point!

8. SHANE DALLAS
Create Compelling Collections

9. CREATE COMPELLING COLLECTIONS
The Key Questions
1. What value do you bring?
2. What makes you different?
3. What is your purpose?
4. How do you build?
● Strong Content
● Strong Conversation
● Strong Community

10. CREATE COMPELLING COLLECTIONS
Collections Basics
● Choose the right Collection colour
● Pick 12+ high quality images
● Keep your theme narrow
● Be different!
● Add descriptions that have mood
● Don’t include too many hashtags
● Keep external links to a minimum

11. CREATE COMPELLING COLLECTIONS
Remember to be different

12. CREATE COMPELLING COLLECTIONS
Building Collections
● Start with 4-6 images
● Add 1 image every 2-3 days
● Mix strongest and strong images
● Keep some of your strongest
images for later
● If Featured, add strongest images
● Remember to be different!

13. CREATE COMPELLING COLLECTIONS
Find your voice, not your niche!

14. CREATE COMPELLING COLLECTIONS
Find your voice, not your niche!

15. CREATE COMPELLING COLLECTIONS
Remember...
What value do you bring?
What makes you different?
What is your purpose?
Build:
● Strong Content
● Strong Conversation
● Strong Community

16. Nina Trankova
#BeKnownForWhatYouCreate

17. VALUE OF CONTENT CREATION
Content Creation allows
you to merge your daily
experiences in a
personalized way
Use Collections for your personal and
professional growth

18. VALUE OF CONTENT CREATION
Humanize content and catch attention
using images, gifs, videos, questions, or
locations

19. VALUE OF CONTENT CREATION
Involve! Walk followers
further to show insights
● Step by step, explain things in detail
● Explain how these insights are important
● Show how the results achieved have
multiple effects for the future
“It’s always further than it looks. It’s always taller than it
looks. It’s always harder than it looks.” - Reinhold Messner
Expand through great vision

20. VALUE OF CONTENT CREATION
Involve! Create spaces for
thought and conversation
● Give evidence from different sources
● Let your followers observe
● Provide “treasures”
“Google Plus helps me be honest” - David Amerland
“On Google Plus I find really awesome content that helps
me not only for my writing ideas, but for my thinking” -
Teodora Petkova
Involving quality content is recommended to provide
variety and freedom of choice

21. VALUE OF CONTENT CREATION
Involve! Collaborate with others on
Collections for a greater vision or cause

22. SPECIFICS OF THE CONTENT
Focus on content within your expertise,
do your best to make it a vivid and
ongoing story

23. SPECIFICS OF THE CONTENT
Involve! Lead and Innovate, engage
professionally and disrupt!

24. AZLIN BLOOR
Having Fun with Collections

25. HAVING FUN WITH COLLECTIONS
Let’s think about...
● How to start a new Collection
● How to create quality Collections
● How to maintain and ensure the success
of your Collections

26. STARTING A COLLECTION
How do you create a
Collection and have fun?
Whether it’s your first time or not…
Not a photographer?
Not a blogger?
Don’t use social media professionally?
Or you’ve simply run out of ideas?
NO SWEAT!
KEEP
CALM
AND
CREATE
ON

27. STARTING A COLLECTION
Look around you for the ordinary,
everyday opportunities
Breakfast? Lunch? Journey to work
or school? Like movies, music?
● Think of an idea or theme
● Then come up with a title
● Don’t forget the tagline
● Make sure your theme has
long term potential!

28. STARTING A COLLECTION
Start with the easy stuff!
Rick loves posting about the food
he cooks and eats at home
Here, Zvonimir posts about his
everyday activities

29. CREATING QUALITY COLLECTIONS
Now let’s talk about quality!
● Images and words
● Who, what, when, where and why

30. CREATING QUALITY COLLECTIONS
Best practices for
sharing pictures or
links from blogs
● Upload a picture on Google+
● Have a clear bold title
● Give a short description
● And then provide a link if
you have one
In my experience, an image
uploaded on G+ is more effective
than sharing a link from your blog
Blog link with 74 +1’s vs.
G+ upload with almost 200 +1’s

31. MOVING FORWARD
How do you maintain and ensure the
success of your Collections?
● Don’t spread yourself too thin
● Post often
● Repost old posts
● Engage and reciprocate
● Reshare
● Collaborate

32. Lisa’s Collection is all about resharing
posts by other food bloggers
Jasmina’s Collection is full of reshares
of beautiful images by photographers
MOVING FORWARD
Build a Community

33. Last Word
Remember...
1. Look at the ordinary for inspiration
2. Words strengthen an image
3. Engage, reshare, collaborate
But most of all,
Just Have Fun!

34. Have questions?
Be sure to watch the YouTube recording of the event, and join the
Collections Community where you can ask questions and get feedback
from our helpful members and moderators!
GOOGLE INC.

35. GOOGLE INC.
Big thanks to our Panelists!
The content shown in this presentation was created by our Create and
Collections Community members. Check out their Profiles below.
Shane Dallas
Nina Trankova
Azlin Bloor