An exploration of institutional transformation to make the Santa Cruz Museum of Art & History a more community-driven, dynamic, successful organization. Honest successes and challenges along the way.

1. OPENING UP
THE ARTS
Nina Simon @ninaksimon
Santa Cruz Museum of Art & History

2. HI.
MY NAME IS NINA,
AND I WANT TO
CHANGE MUSEUMS.

3. photo by muckster on Flickr

6. photo by underdutchskies on Flickr

7. photo by geemo88 on Flickr

9. $

10. $What happens
in that building?

11. participation

16. social bridging

19. experimentation

20. visitors cash
2010-2011
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21. visitors cash
2010-2011 2011-2012
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2010-2011 2011-2012
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2012-2013

24. NOTE 1:
A REVOLUTION IS NOT
AN EXERCISE IN
CONCENTRIC CIRCLES.

33. I'm closer to the stodgy traditional museum
supporter than to the audiences you are
currently trying to reach, but I strongly support
your outreach and attempts to involve new
communities. It is precisely because of that
outreach that I finally became a museum
member last year. There was no reason to do
so before, since the museum was doing
nothing. I still have little occasion to go to the
museum, but I'm willing to support it as an
important community resource.

34. NOTE 2:
FOCUS ON WHAT
MATTERS.

39. NOTE 3:
BE RIGOROUS.

44. We produce
programming
Our mission is
achieved
(therefore give us money)

45. BRIDGING
BONDING
EMPOWERING

46. NOTE 3:
EXPLOIT YOUR
DISTINCTIVENESS.

53. NOTE 5:
DON’T QUIT.

61. The average scientist, so far as I can make out,
spends almost all his time working on problems which
he believes will not be important and he also doesn't
believe that they will lead to important problems.
-Richard Hamming,“You andYour Research,” 1986
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62. your
turn
OPINIONS/ @NINAKSIMON