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Social Media Marketing - An Introduction

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Dharamveer Nimiwal
Dharamveer Nimiwal

This document provides an introduction to social media. It discusses what social media is, how conversations take place on social media platforms, and why brands should engage on social media. It also outlines tactics for building an effective social media program, how to use different social media platforms like Facebook, YouTube, and LinkedIn, and things to keep in mind when developing a social media strategy.

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An Introduction to Social Media Nimiwal.in By: Dharamveer Nimiwal Facebook.com/nimiwal Twitter.com/nimiwal Linkedin.com/nimiwal Youtube.com/nimiwal Formspring.me/nimiwal 500px.com/nimiwal_dharamveer
What is Social Media? Social Media is….. Powered By:
A Conversation Between..
And This Conversation is..
The Conversation is…
& To Join the Conversation… We Need To Be……. We Need To Listen….
SMM is not always easy We Need a Strategy
WHY Social Media? • It’s about people • >50% of social network users are • Conversations of the Marketplace connected to brands. • Voices of the People • Impacts to Google Results • Different than Broadcast Marketing The Trust factor • 91% say consumer reviews are the #1 aid to buying decisions • 87% trust a friend’s recommendation over critic’s review • 3 times more likely to trust peer opinions over advertising for purchasing decisions • 1 word-of-mouth conversation has impact of 200 TV ads
Social Media is Integrated to Overall Marketing Activities. 1) Corporate Domain • 4) Brand Extension • Corporate Site • Portal Strategy • Microsites for Segmentation • Web Advertising • Interactive Web Marketing • Contextual Advertising • Intranet/Extranet • Regionalization • Sponsorship and /Cross branding/Affiliate 2) Search Marketing • Search Engine Optimization (SEO) • 5) Emerging Mediums tie with • Search Engine Marketing (SEM) the Internet 3) Out Bound and Syndicated Web Marketing • Internet TV (IPTV) • Email Marketing • Mobile Content • Invasive Marketing • Online Massive Multi Player • Syndicated Content and RSS Games, Console Games
Social Media is Growing…And It will keep Growing..
Online and Offline Equilibrium Purchase Online Purchase Offline Discuss Offline Discuss Online Offline brand experiences are the main online conversation starters.
Why Do People Matter:
SMM Scope : • Discussion Boards • Social Networking • Chat Rooms • Blogs • Images • Videos • Asynchronous to Real-Time (Twitter) • Mobile • Integrated in other applications • IPTV
How it Works…..
Tactics to build your Social Media Program • Recognize the new influencers • Prepare for all scenarios • Don’t shy away • Address the good as well as the bad • Track who’s who • Appoint and Empower • Employees will Blog • Consider creating the “Air Traffic Control Tower” • Use Social Media as Sales Tools.
Where to Use Social Media…. It’s not just Marketing. • Sales Lead Acquisition • Product Requirements • Product Development • Support • Internal Knowledge • Market & Customer Feedback • Rapid Sharing • Executive Leadership & Visibility • Branding
How To Use Social Media..
Social Media In Relation with SEO & SEM
Social Media Takes Time…. Listen Promote Participate Publish Build Community
Things to be Avoided: • Run to Action! • Over Excitement!! • Limited Reach! • Dictation • Don’t mess with People??
Who is to be targeted??  Regular Social networkers.  Those Who are younger.  Members of more networks.  Women consult more often about products and brands.  Where can you find potential customers?
Social Media Trends Worldwide • Facebook • Google Plus • Twitter • LinkedIn • Youtube • Flicker • Hi5 • Bebo • Many More
Social Media Trends Projected Amount 2015: $30 billion in Facebook Store Commerce Amount in 2010 : $0 in Facebook Store Commerce
YouTube: An Introduction • Second Largest Search Engine On the Web. • Fourth Largest Site on the Web. • 13 Hours of Video uploaded to YouTube Every Minute. • Over 1 Billion Views Per Day
LinkedIn – Professional Social Network Contains profiles of Fortune 500 executives and leading entrepreneurs • Average individual salary on LinkedIn is $109,000 On LinkedIn your can: • Post a profile and resume • Connect with colleagues • Share professional recommendations • Find jobs • Forums to demonstrate expertise and find answers
Facebook: Source of Powerful tools to engage and understand your audience: • Brand pages • Custom applications • Targeted advertising • Audience metrics • Opinion polls
Facebook…Most Powerful Media on The Web
Facebook: Impact on Marketing Strategies Coke and Unilever SHIFTED from microsites to social in 2010
Facebook: Best Channel for Viral Marketing & Link Baits..
Facebook: Best Advertisement Media
Thank You!! Sources: • Google Images • Articles from Searchengineland.com

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Social Media Marketing - An Introduction

  • 1. An Introduction to Social Media Nimiwal.in By: Dharamveer Nimiwal Facebook.com/nimiwal Twitter.com/nimiwal Linkedin.com/nimiwal Youtube.com/nimiwal Formspring.me/nimiwal 500px.com/nimiwal_dharamveer
  • 2. What is Social Media? Social Media is….. Powered By:
  • 6. & To Join the Conversation… We Need To Be……. We Need To Listen….
  • 7. SMM is not always easy We Need a Strategy
  • 8. WHY Social Media? • It’s about people • >50% of social network users are • Conversations of the Marketplace connected to brands. • Voices of the People • Impacts to Google Results • Different than Broadcast Marketing The Trust factor • 91% say consumer reviews are the #1 aid to buying decisions • 87% trust a friend’s recommendation over critic’s review • 3 times more likely to trust peer opinions over advertising for purchasing decisions • 1 word-of-mouth conversation has impact of 200 TV ads
  • 9. Social Media is Integrated to Overall Marketing Activities. 1) Corporate Domain • 4) Brand Extension • Corporate Site • Portal Strategy • Microsites for Segmentation • Web Advertising • Interactive Web Marketing • Contextual Advertising • Intranet/Extranet • Regionalization • Sponsorship and /Cross branding/Affiliate 2) Search Marketing • Search Engine Optimization (SEO) • 5) Emerging Mediums tie with • Search Engine Marketing (SEM) the Internet 3) Out Bound and Syndicated Web Marketing • Internet TV (IPTV) • Email Marketing • Mobile Content • Invasive Marketing • Online Massive Multi Player • Syndicated Content and RSS Games, Console Games
  • 10. Social Media is Growing…And It will keep Growing..
  • 11. Online and Offline Equilibrium Purchase Online Purchase Offline Discuss Offline Discuss Online Offline brand experiences are the main online conversation starters.
  • 12. Why Do People Matter:
  • 13. SMM Scope : • Discussion Boards • Social Networking • Chat Rooms • Blogs • Images • Videos • Asynchronous to Real-Time (Twitter) • Mobile • Integrated in other applications • IPTV
  • 15. Tactics to build your Social Media Program • Recognize the new influencers • Prepare for all scenarios • Don’t shy away • Address the good as well as the bad • Track who’s who • Appoint and Empower • Employees will Blog • Consider creating the “Air Traffic Control Tower” • Use Social Media as Sales Tools.
  • 16. Where to Use Social Media…. It’s not just Marketing. • Sales Lead Acquisition • Product Requirements • Product Development • Support • Internal Knowledge • Market & Customer Feedback • Rapid Sharing • Executive Leadership & Visibility • Branding
  • 17. How To Use Social Media..
  • 18. Social Media In Relation with SEO & SEM
  • 19. Social Media Takes Time…. Listen Promote Participate Publish Build Community
  • 20.
  • 21. Things to be Avoided: • Run to Action! • Over Excitement!! • Limited Reach! • Dictation • Don’t mess with People??
  • 22. Who is to be targeted??  Regular Social networkers.  Those Who are younger.  Members of more networks.  Women consult more often about products and brands.  Where can you find potential customers?
  • 23. Social Media Trends Worldwide • Facebook • Google Plus • Twitter • LinkedIn • Youtube • Flicker • Hi5 • Bebo • Many More
  • 24. Social Media Trends Projected Amount 2015: $30 billion in Facebook Store Commerce Amount in 2010 : $0 in Facebook Store Commerce
  • 25. YouTube: An Introduction • Second Largest Search Engine On the Web. • Fourth Largest Site on the Web. • 13 Hours of Video uploaded to YouTube Every Minute. • Over 1 Billion Views Per Day
  • 26. LinkedIn – Professional Social Network Contains profiles of Fortune 500 executives and leading entrepreneurs • Average individual salary on LinkedIn is $109,000 On LinkedIn your can: • Post a profile and resume • Connect with colleagues • Share professional recommendations • Find jobs • Forums to demonstrate expertise and find answers
  • 27. Facebook: Source of Powerful tools to engage and understand your audience: • Brand pages • Custom applications • Targeted advertising • Audience metrics • Opinion polls
  • 29. Facebook: Impact on Marketing Strategies Coke and Unilever SHIFTED from microsites to social in 2010
  • 30. Facebook: Best Channel for Viral Marketing & Link Baits..
  • 32.
  • 33.
  • 34. Thank You!! Sources: • Google Images • Articles from Searchengineland.com