The document summarizes the findings from the first week of a 10-week survey called the "10 Week Challenge" being conducted by Growthanomics. The challenge aims to give marketing, customer success, and customer experience experts insights into how to create experiences that engage audiences at different stages of the sales and marketing funnels. Week 1 focused on the awareness stage at the top of the funnel. The findings showed that memorable content that made people want to think, feel, talk, and take action is most effective at this stage, even if they don't immediately click or visit a site. Creating such experiences can help brands when audiences reach the interest stage. The document thanked participants and invited them to complete week 2 on experiences that generate and

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The 10 Week Challenge:
Growthanomics uncovers the essence of the ‘Experience Funnel’.
We dig deep to find the building blocks of the experiences that move
the needle at each stage of the B2B sales and marketing funnels.

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The ‘10 week challenge’ will give experts in the marketing, customer
success and customer experience fields an in depth understanding of
how to create experiences that move the needle for their business.
Our research consists of existing academic studies in psychology and
business, a unique 10 week survey and interviews.
The following slides share some of the findings from our first survey.
Week #1 focused on the top of the funnel: Awareness

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? How does your audience feel
when they engage with your awareness campaigns ?

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The best content I came across in the past 6 weeks was?*
* Videos were mentioned on blog posts, articles and business papers and were less than 12% overall.

6. When engaging with this content I felt I should (examples):
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Test different ads on youtube
Start my new startup venture
Run the same activities with my customers
Buy some books
Contribute to a collective/ political project.
It made me want to examine
my hiring process
Edit my wardrobe :-)
Print it
Be more proactive. Change
my current way of thinking.
go back to Japan

7. It made me want to (examples):
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Produce this myself
Share it
Talk about it
Buy some books
Revise my blog
Pass it on
Call a meeting
Do something about it
Take action
Change my life
See what others are doing
Shop
Be more aware
Learn more

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How many times did you think about or mention this content?

9. How did you use this content?

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Examples of content that left a mark on our participants (with links):
s://nili.typeform.com/to/TcIFBA
https://nili.typeform.com/to/TcIFBA

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Food for thought before we share the full study
- Awareness can be measured by more than clicks, visits and time spent on site
- When users think, feel, talk & act (or want to act) that’s proof the experience sticks
- Since usually time passes between the awareness and interest phase - creating a
memorable experience will serve your brand when the user is in their interest phase.
- A strong experience brings in a viral effect both online and offline

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Thank you so much for for taking part in the first week of our
‘10 Week Challenge’. You will be the first to enjoy the full research and insights
once it’s complete.
Please take a few moments two support us with week #2.
This week we uncover the experiences that generate and show an interest
https://nili.typeform.com/to/TcIFBA