This document contains the resume of Nilesh Vaghela, an SEO executive. It outlines his skills and experience in on-page optimization, off-page link building, keyword research, competitor analysis, and reporting. It provides details of his 3+ years of experience in SEO for companies like Webmyne Systems and Adit Advertising. It also lists the various tools he is proficient with like Google Analytics, SEMrush, Ahrefs, and more. The resume aims to showcase Nilesh's abilities and strategies for improving a website's organic search performance and rankings.

1. https://www.linkedin.com/in/nilesh-vaghela-a1127215b/ https://www.facebook.com/NILDEV
Nilesh Vaghela
D-203, Shyamal Arcade,
Vasna-Bhayli Road,
Vadodara - 369514
+91 87808 78755
nilvaghela@outlook.com
ABOUT ME
A Self-motivated and confident
person with more than three years
of exposure to SEO and other
related disciplines. I am a
strategist, capable of improving a
site's performance with knowledge
and experience in emerging
trends; also, can troubleshoot poor
rankings and develop strategies for
better improvement. A decisive
and independent thinker with
creative insights.
Want to become unforgettable
SEO.
SKILLS - overview
WORK
ONPAGE
OFFPAGE
RESEARCH
STRATEGY
CREATIVITY
NILESH VAGHELA
SEO EXECUTIVE
EXPERIENCE
Freelancing
Started Journey with Local SEO (India)
SEO Executive
WEBMYNE SYSTEMS PVT. LTD.
Joined at 20th Aug 2018
Project handover at 21st Aug
SEO Executive
Adit Advertising Pvt. Ltd.
Joined at July 2019
EDUCATION
(2011 – 2014)
BACHELOR DEGREE
MECHANICAL ENGINEERING
C.U.Shah College of Eng. & Technology, Wadhwan
(since 2013)
SELF LEARNING
➢ SEO (On Page, Off Page, Local & Global)
➢ Excel VBA and Spreadsheet Scripting
➢ HTML, CSS, CMS (WordPress, Shopify, Joomla, Blogspot)
➢ Linux Hosting Server Configuration on CentOS
➢ Web Automation (iMacros, uBot Studio, Kantu)
➢ Affiliate Marketing, Drop-shipping
CERTIFICATION
Google Analytics for Beginner
View Certification
Advanced Google Analytics
The Fundamentals of Digital Marketing
& Other certifications…
(since 2015)
(since Aug-2018)
(since July-2019)

2. Hands on Experience - Timeline
2013
|
2017
I had to move on to off-field due to some circumstances though I have been attached to online world.
2018
|
2019
Along with SEO, there was so much work pressure from call center department like lead scraping,
separating dialer outputs, uploading lists in different dialer, etc. It made me able to scrap protective
sites and use Excel promptly.
That scraping skill helped me a lot to collect the right prospects and use them to drive traffic on
websites for better conversion.
After providing the complete solution for scrapping and dialer automation I moved on because I
wanted to grow for/in SEO only.
2019
|
2020
Had great fun helping the development department using GTM to track users data for Appointment
booking via Cookie.
In 2013-2014, This was all begun with own media content sharing sites (https://mobiplay.in) like,
ringtones, wallpapers, applications etc. I’d not focused on SEO directly but it was an entrance
to dive into web-world and it made my hunger in SEO a lot.
Then in 2016, I tried on Job posting sites (https://ojasgujjob.com, https://gnankutir.com).
I got to know the right SEO strategy by implementing at the same time. Played split testing and
observed the good amount of organic result.
The best part is that we got our category page ranked, same as Search Engine Journal is
ranked on “Google Algorithm” keyword variation.
In 2018, Again I started working at Webmyne Systems, Vadodara. That was an Insurance Lead
based company having most in-house projects.
At this place I improved my skills on content marketing as well as technical fundamentals
without using any tool as there was no paid tool available.
I Learned, Created, Implemented and tested On-page and promotional content marketing
strategy. In result, effective outcome with record break insurance agent leads to buy leads.
View Report
Many other projects were assigned just to audit, suggesting necessary changes and creating
marketing strategy.
Then now at Adit with health niche – Dentist.
Having a project in bulk I have been able to use my technical skills to overcome the
requirement of all projects simultaneously. From Audit to implementing, I used different
automation and well-managed work flow to manage work keeping team in-line.
Created some tools:
✓ Bulk Domain’s DA, PA, SPAM checker
✓ On Page Local meta & OG tag Verification as well as to create with ease
✓ Indexing Checker
✓ Keyword Ranking Checker (for multiple projects with different location)
✓ Off-Page data management for multiple projects (using Google Spreadsheet)
✓ Projects Performance Tracker -SERP & GMB Traffic (using Google Spreadsheet)
✓ WebCache Checker
✓ Tracking number swapping checker

3. SKILLS – Descriptive
On Page Optimization: -
I am pretty familiar with some basic on-page tactics like title, meta tags, OG
tags, URL & heading structure, website speed optimization, canonicalization,
html & XML sitemap, RSS feed, JS & CSS minification and GZip compression.
Along with those basics, creating content structure using most profitable
keywords can help to rank better. User friendliness is a key factor at every
corner of SEO.
Using complete schema markup and FAQ section can be fruitful in many
cases. Implementing schema via Google Tag Manager can help to keep it
hidden from competitors.
We can use Google Optimize for split test as it has very cool “targeting rule”
feature available. We can set content based on different entity of visitors.
Google is against clocking so using another technique is quite risky.
Off Page SEO: -
I can create Off-Page strategy using below tactics of promotion: -
• Create blogpost requirement and posting
• Guest Posting
• Press Release
• Business Listing
• Classified Submission
• Blog/RSS feed Submission
• Creating PPT and Submission to Slide sharing sites
• Video Submission
• PDF (Document) Submission
• Software Listing (for Software Projects & more like this)
• Profile Creation
• Podcast
• Image Sharing & Infographic
• Discussion in Forums and Question Answers Sites
• Creating Social Calendar and Share to All Social Platform
• Google My Business Post
• Website Reputation (Review Sites Submission)
• Broken Link Building
• Wikipedia
Some of the off-page tactics are useful to approach the unique backlink
coverage. For ex. Infographic can be a key to approach many bloggers to use it
on relevant post and can provide link back to us, same as Guest posting or
Broken Link approach.

4. Research and Analysis
Market research can help to get an idea of profitable promotional strategy and
technical terms that need to use for the betterment of SEO.
I can perform research and analysis on below points: -
Keyword Research
Finding best profitable keyword as per the keyword difficulty and search
volume.
Gathering Set of Keywords from
o Google Keyword Planner
o Google Suggestion
o LSI Keywords (Realtime LSI keyword of specific search term from Google SERP)
▪ Using Web-Automation Scripting
o Google Suggestion
o Google Webmaster keyword data
o Answer the Public (Quora: to get idea on user’s search intent)
o Competitor’s Keyword Research
▪ Using SemRush & Ahref
Competitor Research
Can Perform Competitor Analysis with help of SemRush and Ahref Tools.
o Keyword Analysis
o Backlink Analysis
o Technical Analysis
o Finding Featured Snippet Opportunity
o Product/Service Promotional Strategy
Content based Research & Creation
o Creating On-Page Content Requirement
(taking care of Keywords and Competitor’s Content)
o Finding Guest Post Opportunity on Project’s niche & creating requirement
Reporting: -
Creating a different Automated/Manual report
o Audit Report (Semi-Automated)
o Traffic/Goal/Conversion report (Semi-Automated)
Different reports like Monthly/Weekly/Daily
o Keyword Ranking Distribution report (Manually)
Using Google Data Studio, Excel, Spreadsheet and other necessary Tools and
Plugins.

5. SEO Tools
Created tools using iMacros & Spreadsheet for SEO & Agency requirement: -
Also familiar with following tools: -
Tools To Perform
Google Analytics Analyzing traffic audience behavior with different source.
Google Webmaster Evaluate and maintain website’s performance in search results
Google Data Studio To get user’s stats by different pages in desired format.
Google Tag Manager Analytics, Google Ads, Google Adsense, Facebook pixel integration
Schema Markup (json)
Different Analytics goal tracking like event, form field selection, scrolling
level etc. using Data Layers.
Google Optimize To perform Landing page A/B testing for different traffic source
Keyword Planner Keyword Research of Market niche
Semrush
Ahref
Keyword Ranking, Competitor (KW & Backlink) research, Backlink
checker, Content explorer (Ahref), Citation Scanning (SemRush)
SEO Frog On-Page Micro-Observation, Analyzing chain redirection & much
more.
(Without SEO Frog Audit report cannot be Complete)
Ubber Suggest A great freebie for keyword research, getting SERP competitors on KW
and some other basic research.
SEO Spyglass Domain IP, Penalty risk Analysis by links.
LSI Graph Getting LSI keywords of Google search term. It is not providing output
for the single specific term.
Supermetrics Get Analytics bulk data in required format.
There’s always Endless Marketing Opportunity in Digital Era.