TapTarget is a mobile marketing automation platform that allows companies to engage with customers after they have left their computer by integrating with a company's mobile app. It works by capturing user activity and location data from within a mobile app to build user profiles. Companies can then send personalized messages to users based on their interests and location to re-engage them in the physical world. For example, an automotive company could send push notifications to a user near a dealership to invite them to visit the showroom. TapTarget provides features like geofencing, user segmentation, and analytics to help companies create targeted mobile marketing campaigns.

1. Mobile marketing automation
v1.1 23/06/2014

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Why TapTarget ?
Online marketing is great. But when your prospects leave their computer, it’s impossible to keep them
engaged, in their daily lives. A mobile app around your brand, combined with TapTarget, allows you to
“retarget” prospects in the physical world.
Your app bridges the gap between the
online world and the physical world.

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How does it work ?
Logging
Add TapTarget to your
app using the TapTarget
SDK. TapTarget will start
capturing all user activity,
and build a user profile
for each app user.
Segment
Define segments based
on user interests in
products, product
groups...
Actions
Automatically send
personalised messages
to your app users, based
on their interests and
location.

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Example: location-targeting for automotive
User receives “push messages” on his
phone, at the right place & moment, to
invite him into the showroom.
Behind
the
scenes
TapTarget
makes
your
mobile
app
intelligent,
it
captures
the
interests,
loca6on,
ac6vity
and
context
of
each
app
user.
Based
on
all
this
data,
the
op6mal
place
&
moment
is
defined
to
reach
out
to
each
user.

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ü Real-time user statistics
ü User profiling & context-sensing
ü Location detection
ü Outdoor: GPS
ü Indoor: iBeacon, encoded light, wifi
ü Geo-fencing
ü Personalised push messages
ü Mobile coupons
ü Comprehensive rule-based campaign builder
ü Target the segment of one
ü Easy integration with any existing mobile app
(TapCrowd apps & 3rd party apps)
ü Integration in your CRM and/or marketing automation
platform (Marketo, Ignition One...)
Features

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Build a communication plan with powerful building blocks
GEOFENCES
Outdoor geofences (GPS)
Indoor geofences:
iBeacons
Interactive QR codes
SCHEDULES
During Showroom opening hours
4 hours before closing
…
USER SEGMENTS
Based on user profiles, e.g.:
Interest Audi
Family with SUV profile
…
USER CONTEXT
At home
Driving
At work
…
PERSONALISED ACTIONS
Push notifications
Mobile coupons
Pop-ups
Digital signage interaction
GEOFENCE
Dealer showroom 1
User within 2km radius
GEOFENCE
Dealer showroom 2
User within 2km radius
SCHEDULE
Showroom open
MA-SAT 9AM-6PM
SEGMENT
Interest in model X
User score “model X” > 10
USER CONTEXT
User is driving
ACTION
Push notification
Invite to showroom to
view model X
SEGMENT
Interest in brand Y
User score “brand Y” > 10

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User profiling: scoring
App content
Home
Product catalog
Volkswagen
Golf
Passat
Audi
Book a test drive
2nd hand cars
Latest news
Items with Volkswagen tag
Items with Audi tag
Custom user interest taxonomy
User interests
Buy a car
New car
Volkswagen
Golf
Passat
Audi
Second hand car
Volkswagen
Audi
Car maintenance
Accessories
Ski
Summer
Score: 3
Score: 5
Score: 4
Score: 1
User score per topic = individual scores X number of taps and time spent
Aging

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Trigger campaigns based on scores
Example actions for automotive app
Custom user interest taxonomy
User interests
Buy a car
New car
Volkswagen
Golf
Passat
Audi
Second hand car
Volkswagen
Audi
Car maintenance
Accessories
Ski
Summer
Treshold scoresContext Action
>30 Weekend Push notification: test drive
>10 Send brochure
20 On the road Closest dealer
10 Close to shop Push notification
5 Relaxed Show product catalog
30 Weekend Coupon: -20% only today

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Insight in campaign performance

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Create geofences

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Indoor location-targeting:
iBeacons to push relevant offerings

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Professional services to support you in every
phase of your mobile marketing project

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2 Minute summary video’s
TapTarget for automotive TapTarget overview TapTarget in an omni-
channel strategy

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WALK-THROUGH
Walk-through of the TapTarget platform

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Manage campaigns

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Edit campaign

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Campaign settings

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Manage geofences

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Create geofence

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Manage schedules

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Edit schedule

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Manage segments

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Edit segment

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Manage actions

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Edit action

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Analytics

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Analytics

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Real-time maps

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User profile

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User profile details

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Raw logging

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Contact
Europe (HQ)
Grauwpoort 1
B-9000 Gent
Belgium
info@tapcrowd.com
+32 9 298 01 92
Brazil
Av. Eng. Luis Carlos Berrini 1500
Brooklin Novo, São Paulo, SP
Brazil
contato@tapcrowd.com
+55 11 3588 0400
Turkey
İnşirah Sk 25, Beşiktaş,
34342 Bebek Mh.
Istanbul
temas@tapcrowd.com