The document discusses SEO best practices for Drupal websites in 2014. It notes that Drupal has a good foundation for mobile development and social integration. It also supports geo-locations and various modules exist to improve content personalization and use of semantic tags. The document recommends installing the Drupal SEO checklist module to optimize sites for SEO. This includes using clean URLs, optimized page titles, meta tags, XML sitemaps and submitting sites to search engines.

1. DRUPAL SEO
Drupal is optimized for SEO
Drupal Roadshow Bulgaria

2. Before start - Google rules!

3. SEO in 2014
• Mobile search
• GEO Location search
• Personalized content (question answering)
• Social content
• Content quality – Optimize for users, not
for algorithm
• Semantic search (http://schema.org)
• First page is dynamic
• Security – SSL certificate

4. Drupal and SEO in 2014
• Good foundation for mobile development
• GEO Locations support
• Drupal has very good social integration
• Currently Drupal community is working for
better content personalization
• RDF, Microdata module, Schemaorg
module

5. Drupal is optimized for SEO
• Clean URLs
• Optimized URLs through URL aliases
• … and many more
• Simply install the SEO Checklist

6. Drupal SEO Checklist

7. General SEO
• Clean URLs
/index.php?q=node/10
/node/10
• Optimized (nice) URLs
/node/10
/news/seo-session
• Automatic nice URLs
• Redirect always to the nice URL
• On changing content title, redirect the title
/news/seo-session -> /news/seo

8. General SEO
• No 404 pages – Search404
• Page title
Best patter {page title} | {site name}
Target keywords in beginning
Avoid stopwords as “in”, “the”, “at”…
Good to be less than 65 symbols of length
• XML Sitemap and Site map.

9. General SEO
• HTML Meta tags
page description, keywords, open graph
tags for Facebook and many more.
<meta property="og:image"
content="/facebooklogo.png"/>
• Semantic content
• Track your visitors – Google analytics or
similar tools
• Submit your sites to the search engines

10. No Google+ page?
• Make one! Google+ matter less now but in
future Google will use it a lot to understand
if the quantity of your content is good.
• Facebook and Twitter is not enough.

11. Summary

12. Thank you!
Time for questions?