Content is out of control. How do you stay on top of your content streams, and avoid getting swamped by the irrelevant content? And, if you're a marketer, how do you ensure that your messages cut through the noise?

1. #SMWBLINK

2. CONTENT IS OUT OF CONTROL
EVERY MINUTE, MILLIONS OF LINKS TO MILLIONS OF
ARTICLES ARE SHARED VIA MILLIONS OF TWEETS AND
BILLIONS OF CONTENT SOURCES
CANWEKEEPUPWITHALLOFTHE
CONTENTWENEED?

3. IN THE NEXT 24 HOURS ...
4,000,000,000THINGS WILL BE SHARED ON FACEBOOK
499,860POSTS WILL BE PUBLISHED ON WORDPRESS
source: http://www.iacquire.com/blog/content-amplification
103,680HOURS OF VIDEO WILL BE UPLOADED TO YOUTUBE

4. IN THE NEXT 24 HOURS ...
source: http://www.iacquire.com/blog/content-amplification
E-MAILS WILL BE SENT
144,800,000,000

5. THE AMOUNT OF CONTENT SHARED
OVER SOCIAL NETWORKS IS LIKELY
TO DOUBLE EVERY TWO YEARS
MARK ZUCKERBERG #ZUCKSLAW
source: http://www.exacttarget.com/blog/25-rules-and-tips-to-get-the-most-value-from-twitter/

6. AN‘AVERAGE’USERONTWITTERISGETTING
1104LINKSEVERYDAY
source: Bevolve, Techcrunch & Wlsion Fletcher sample of average user links
ALINKEVERYWAKINGMINUTE
46LINKSEVERYHOUR

7. IN A SURVEY OF 2,000 UK BUSINESS PROFESSIONALS,
OVER HALF DESCRIBED THEMSELVES AS
KNOWLEDGE WORKERS,
PEOPLE WHOSE JOBS INVOLVE HANDLING
AND SHARING INFORMATION
Source: Survey of 2,000 UK knowledge workers conducted by Redshift Research

8. 30% SPEND OVER 3 HOURS A WEEK
ON CONTENT FOR WORK
44% SAID THEY GET
2-5 MUST READ EMAILS A DAY
29% SAY HALF THEIR TIME IS WASTED
Source: Survey of 2,000 UK knowledge workers conducted by Redshift Research

9. source: OnePoll survey of 1000 Twitter and RSS users 2013
81%KNOW THEY CURRENTLY
MISS VALUABLE CONTENT
STRUGGLE TO REDISCOVER
CONTENT THEY PREVIOUSLY FOUND
75%

10. MILLIONSARECOMBININGAN
EVER-GREATERSETOFTOOLS
+ + + + + ++

11. IT’S NOT INFORMATION
OVERLOAD…
IT’S FILTER FAILURE
CLAY SHIRKY
WRITER, CONSULTANT, LECTURER
WIRED, NYT, HBR

12. CRONYCLE
TRANSFORMS YOUR TWITTER AND
RSS CONTENT FEEDS INTO FILTERED
COLLECTIONS BASED ON TERMS
YOU DEFINE

13. IT’S THE INTERNET, CONCENTRATED.
WWW.CRONYCLE.COM