Twitter Professionally: Tweet Like a Pro
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How to use Twitter for business, well. Incorporating best practices from around the web, this presentation was used to show Public Relations students at MacEwan how to use Twitter professionally.
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Twitter Professionally: Tweet Like a Pro
- 2. What is Twitter? • Twitter lets you ... – send short messages to many publicly – send short messages to one person publicly – send short messages to one person privately
- 3. Twitter vocabulary RT @MariamDiamond: LOL the moment I just got on Twitter #JaiFollowMeYouPeasant #BeauFollowMeYouWorm R trending WW @JaiBrooks1 @BrooksBeau U up 2 this ?
- 4. • • • • • • Review handle/username follow/follower follow back update / tweet @reply / mention direct message / dm / d • • • • • Twitter stream tweet-up hashtag (#) re-tweet ny A ns? io st ue q lists
- 5. Your Account
- 6. Act like a human • Populate your profile: • • • • • avatar banner background bio website
- 7. Act like a human • Following: • • Keep a balance Use lists instead of follows
- 8. • Prove you’re a human twitblock.org spam parameters
- 9. Tweeting My cereal is soggy! #YEGfood
- 10. What should you tweet about? • Don't answer "What are you doing?" • 75-25-10 rule
- 11. Share resources & expertise • Events you’re attending • Links to your blog or website • Someone else’s content • Opinions or observations about relevant topics
- 12. Relationship Building • Chat with someone – @username at the beginning of the tweet • Share someone else’s content with a mention • Thank or promote someone • Conversational hashtags
- 13. “Chirps” • Observations or opinion • Chats • Answering “What’s happening?”
- 14. S=PAM • Your “solution” needs to reflect • • • Purpose Audience Message
- 15. S=PAM • Purpose • What does your bio say? They should be congruent
- 16. S=PAM • Audience • Who do you want to attract?
- 17. S=PAM • Message & Medium • Short, straightforward, interesting • • Links to things Twitter “lingo”
- 18. • Prove you’re a human What makes a tweet good?
- 19. Composing a tweet • Start with what you want to say • Ignore length restrictions! • Get what you want to say down John, thanks for your feedback. We appreciate you taking the time to write. If you’d like more information about that, please visit our website at http://website.com/i nformation. You can read more about it there. If you have further questions, call our customer service number at 1-780-555-1212.
- 20. Edit, edit, edit! • Aim for 110 – 120 characters – Gives you room for #hashtags and @usernames • Remove all fluffy text • Shorten links (will need 18 characters) • Shorten words, but aim for good grammar and spelling – If it looks like an error, don’t use it • Your / you’re are NOT interchangeable! • Don’t sacrifice punctuation
- 21. Try it! @username, thanks for your feedback. We appreciate you taking the time to write. If you’d like more information about how the caramel gets into the Caramilk bar, please visit our website at http://website.com/information.You can read more about it there. If you have further questions, do not hesitate to call our customer service number at 1-780-555-1212. (353 characters)
- 22. Avoid Twuck-Ups • Proofread. Proofread. Proofread. Proofread. • Are you in the correct account? • If text-to-tweet: • Did you include @ or d ? linger @ink_s That’s just silly. ^ X
Hinweis der Redaktion
- Tab out to get to video and VLC.
- Private or public lists
- Tweet like this for a week. Just do it. Your followers will go up, you’ll have a more engaged community, and your reputation will improve.
- Discuss.