Using Twitter in Higher Ed. @nikkimk and @robin2go explain how to use twitter for your higher ed institution, your career and your productivity in 140 characters or less.

1. twitter me this?using twitter in highered Nikki Massaro Kauffman & Robin Bradford Smail

2. twitter me this? who are we? who?

3. twitter me this? who are we? Robin Smail @robin2go Penn State World Campus Social Media Socialite & “Renegade Element” ?

4. twitter me this? who are we? Nikki Massaro Kauffman @nikkimk Penn State University Libraries “Dr. Nikki” & .eduGuru

5. why should I care? @micala

6. what it is A way to connect to people you know A way to connect to people whom you should know/need to know A faster way to get news/information An “in” to people whose information you want/need (ex. Eric Meyer, Jared Spool, etc.)

7. what it isn’t A popularity contest A substitute for Talk Soup or People Magazine A way to meet chicks/dudes @kevinoshea

8. Alan Levine, @cogdog

9. what you need to get… a third-party application followers a purpose @kuratowa

10. twitter and real life Keep your messages short. Expand and diversify your network. Listen. Give more than you get.

11. twitter for your organization Holy uses for twitter, Batman! @largo621

12. twitter for your organization Use Twitter to promote news & events: @PSUWorldCampus @psulibs @PalmerMuseum @pennstatelive @thisSquirrel

13. twitter for your organization Use Twitter to promote organizational events: #ldsc09 #tltsym09 #psuweb09 #cogdogpsu …but publicize the tag.

14. twitter for your organization Use Twitter to monitor “your brand”: “Penn State” “Student Affairs” Examples? …or research a product.

15. twitter for your organization “Community as the Committee” Learning Design Summer Camp

16. twitter for your organization Issues for Organizational Twittering Should we have a twitter account? How are you going to use it? Who should have access? What about personnel turnover? How much personality? Do we follow people back? Do we respond to @replies? DMs? How do we handle squatters or disgruntleds?

17. twitter for your organization

18. twitter for your organization

19. twitter for your career Hi, I’m @bpanulla & I have a Ph.D. in horribleness!” Faculty… @brendensparks

20. twitter for your career Using Twitter +Hashtags for Events: Public notetaking. Search to find new followers. Search for blog post ideas. Search to attend virtually.

21. twitter for your career Building Professional Relationships: Strengthen existing ones. Meet new people; FOAF. Minimizes virtual distance; twitter makes us all "virtual coworkers".

22. twitter for your career Promoting Your Work: Share your ideas, but don’t be “that guy.”(via @ChrisBrogan) Only 1 in 8 tweets should self-promote(via @Fritinancy) Build a coalition for your cause.

23. twitter for your productivity I can “reap” the benefits of twitter at my workplace! I, @meeshiefeet, will use it today to “kill” a few tasks.

24. twitter for your productivity ask a question ask for recommendations (e.g., camera recommendations, mechanics, 3rd party Twitter apps) good for getting outside perspective

25. twitter for your productivity Ideas can come from anywhere, up or down. Cut through politics to get things done. Forces leaders to simplify messages. Leaders can tune-in to backchannel.

26. why is twitter backchannel important? Backchannel is becoming part of the main event. @dancinjul @apetersen

27. twitter backchannel is important Scale & Persistence of Message Qualitative Feedback Interpersonal Relationships Engagement Crowdsourcing

28. twitter me this?what are your questions? robin2go@psu.edu & nikkimk@psu.edu

29. kthxbai @bpanulla @brendensparks @dancinjul @kevinoshea @kuratowa @largo621 @meeshiefeet @micala @onthelevel