Do you have trouble with your content contributors? Is your content out-of-date, inaccurate, or inaccessible? Are you tired of getting support calls to just “put this on the web for me”? Since these contributors aren’t likely your direct reports, and contributing content may not even be their main duty, you have very few tools in your arsenal to coax them. You have no sticks. You might not even have carrots. But you can have an AX. AX, or authoring experience, is the user-experience for people who author or contribute content. In this session you will learn about AX, the benefits of a good AX, what you can do to improve your CMS’s AX, and where we’re headed with HAX, an open source AX that works with multiple CMSs.

1. Give Content
Contributors the AX
Nikki Massaro Kauffman / @nikkimk
#tie2

2. PG-13 ATTENDEES CAUTIONED
Moderate language, horror, and adult themes.

3. PG-13 ATTENDEES CAUTIONED
Moderate language, horror, and adult themes.
Where does
content
come from?

4. Where does
content
come from?

5. When a content author and a
authoring interface love each
other very much, they make
beautiful content together.

6. Image: https://www.pexels.com/photo/
person-holding-pen-near-macbook-pro-905877/
Authoring Experience
(AX) describes
relationship a content
author has with your
authoring interface.

7. The authoring interface
through the years has been
the WYSIWYG editor.

8. Interfacing with content
authors since 2004.

9. Interfacing with content
authors since 2003.

10. Interfacing with content
authors since 1997.

11. Interfacing with content
authors since 1995.

12. Interfacing with content
authors since 1990.

13. Interfacing with content
authors since 1984.

14. You can’t woo authors with an
AX past its prime.

18. A CMS trying to create a
modern AX is a lot like your
parents trying to look cool.

19. IfDrupalwas
yourdad...

21. Some Section header
Second Line

22. IfWordPress
wasyourmom...

28. IfWordPress
wasyourmom...

36. The horrors of a
bad content author
& AX relationship.

37. Calls from
authors in
Panic Mode.
Hotline by Alex, on Flickr, https://www.flickr.com/photos/eflon/3261104775

38. Mad Content, Yo!.html
Mad Content, Yo!

39. CIMG4000 by Scurzuzu, on Flickr, https://www.flickr.com/photos/scurzuzu/271232366
Attack of the Undead Content

40. “Don't look, Marion!
Keep your eyes SHUT!”
Face-melting
author
hacks.

41. Image, https://disabledaccessdenied.wordpress.com
Inaccessible
Garbage

42. A good AX makes content
creation easy for authors.

43. A good AX makes content
creation easy for all authors.

44. IfWordPress
wasyourmom...

47. Accessibility is hard.

50. Innovation: can be defined
simply as a "new idea, device
or method".
-Wikipedia

55. ...the application of better
solutions that meet new
requirements, unarticulated
needs, or existing market
needs.
-Wikipedia

57. Accessibility is innovation.

58. http://bit.ly/haxmedia

60. Every user, content author or
visitor, deserves a place at the
table.

62. Content Authors shouldn’t
have to be accessibility
experts.

63. http://bit.ly/haxtable

65. The AX should prevent the
authors from making
inaccessible content.
Or at least guide them in
making it accessible.

67. Content Authors shouldn’t
have to be mobile web
experts.

68. Content Authors shouldn’t
have to be design experts.

69. Content Authors shouldn’t
have to be CMS experts.

70. Content authors
have too many
authoring
experiences.

71. Mad Content, Yo!.html
Mad Content, Yo!

73. It’s time to decouple the AX
from the CMS.

75. Headless
Authoring
eXperience!

76. Headless AX

77. Headless Authoring Experience (HAX)
Content
Author
Drupal BackdropGrav WP?
HAXCMS HAX
Bookmarklet

78. In the event of a break-up,
make sure content authors can
get their stuff back.

80. Why Semantic HTML Matters

81. Join Us!
● haxtheweb.org
● elmsln.org
● oerschema.org
● bit.ly/
haxplaylist
nikkimk@psu.edu