2. How Do QR Codes Help Market A
Business? And How Effective Are QR
Codes?
3. Why I chose This Question
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I chose this question because when I looked at a QR code on my
blackberry I was interested in the way they worked, what are
they mainly used for, how popular they are and if people know
what they are
I want to know more about how QR Codes have changed over
the years and explore the difference between the first QR Code
and the latest version
I want to know how effective QR Codes are to a business and how
they help the business get advertised
I am interested to know if a business had a QR Code on a
marketing product such as a business card would it be effective
as a marketing purpose
4. Anesthetic Codes
• The technology of the QR Codes has improved and now
the latest version is called Anesthetic Codes
• It is the same as a QR Code but a Anesthetic Code is
embedded in the picture
• Anesthetic Codes has a disadvantage as if someone was
walking past that image they wouldn’t know it’s a
scannable code as it’s not visible
• It uses the D-Touch visual recognition system
• There is a APP called AnestheticCodes
Aestheticodes
APP
5. Pre Test Survey
Survey Link:
http://www.surveymonkey.com/s/LYFDCCR
How I asked people:
Twitter:
Facebook:
Response:
I asked people if they have used QR Codes
before and 54% of the people said No and
45% said yes.
11. Key Words
Interactive- QR Codes are Interactive as users have to scan the code
Advertisement- QR Code is good for advertising a business
Links- QR Codes are linked
Portable- It is portable as you can carry it around as a business
card or a mug
Graphics- QR Code is a graphic image
12. Method/ Methodology
• I will be doing primary research as I will be getting some
of my information from different QR Code books and
articles
• I will be doing secondary research as I will be using a
website to create my QR generators
• I will be using Quantitative methods as I will be creating
a survey to find out more information on what type of
QR Codes are popular
13. Time Management
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Week 13: Prepare presentation with research
Week 14: Presentation
Week 15 – 16: Begin and finish first artefact
Week 17 – 18: Begin and finish second artefact
Week 19 – 20: Begin and finish third artefact
Week 20 – 24: Christmas Break
Week 25 – 26: Begin and finish fourth artefact
Week 27 – 28: Begin and finish final artefact
Week 29: Prepare to present artefacts
Week 30: Final artefact presented and discussed
Week 31 – 37: Complete research document
Week 38: Submit research document
Week 39 – 41: Put my research findings into presentation for Viva
Voce
Week 42: Viva Voce Presentation
14. Films
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‘Think before you do, I think QR Codes are brilliant if used properly’
Scott Stratten. (2011). The Problem With QR Codes. Available:
http://www.youtube.com/watch?v=V2rVYvylvZc. Last accessed 20th Oct
2012
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‘20% of US smartphone users scanned a QR code last year as well as 6%
of total mobile phone users’
WPPStream. (2012). QR codes: The Good, The Bad, The Ugly - Jennifer Okula
- Safecount - Ignite Talk @WPPStream. Available:
http://www.youtube.com/watch?v=kXXdoTrN_tg. Last accessed 20th Oct
2012
15. Academic Journals
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‘ found that in June 2011, 14 million smartphone users in the
US, representing 6.2% of the total mobile audience, had scanned a
QR or bar code on their smart device’
Dong-Hee Shina , Jaemin Jung , Byeng-Hee Changc. (2012). The
psychology behind QR codes: User experience perspective. The
psychology behind QR codes: User experience perspective. 1417–1426
(Introduction), 1. Last accessed 22th Oct 2012
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‘One concern that has been expressed about QR codes is the
potential presence of malicious code either in the codes
themselves or on the websites they link to’
Mauricio Diazgranados ; Vicki Funk. (2013). Utility of QR codes in
biological collections. Utility of QR codes in biological collections. 2013
(Figure 4), 31 Last accessed 22th Oct 2012
16. Books
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‘You can track each time one of your QR codes is scanned, using a free
or paid service. You’ll know soon and thoroughly just how well your
print, TV, digital and other advertising media are working’
Mick Winter (2011). Scan Me - Everybody's Guide to the Magical World of
Qr Codes [. WestSong Publishing: WestSong . 1
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‘Barcodes and QR Codes both allow your to store information in a tiny
space’
Joe Waters (2012). QR Codes For Dummies Portable Edition.
Hobroken,New Jersey : John Wiley . 8
17. Blogs
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‘Incorporating a Visual QR Code into an ad layout or image
combines the incentive to interact and engage with the technical
means to do so, making Visual QR Codes more engaging, more
communicative and significantly more effective with scans rates
shown to be up to 25% higher when compared to a traditional QR
code’
QRStuff, 2013, QRStuff QR Codes Go Visual, 8 June, [Online]
http://www.qrstuff.com/blog/author/admin Last accessed 22th Oct
2012
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‘Instead of asking students to type in a long web address where
they could easily make mistakes, a QR code will take them
straight to a website.’
Monica Burns,2013, Five Reasons I Love Using QR Codes in My
Classroom, 23rd January
, [Online], http://www.edutopia.org/blog/using-qr-codes-in-classroommonica-burns Last accessed 22th Oct 2012
18. Interviews
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‘You can have the QR Generated that actually goes right through
the mobile experience, whether it’s a add, whether it’s a E profile
card or if it’s your corporate website.’
interlinkONE. (2011). John Foley, Jr. Talks about Mobile Websites and QR
Codes. Available: http://www.youtube.com/watch?v=j7Cfz0gwZXs. Last
accessed 20th Oct 2012
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‘When It’s scanned by a mobile phone that has a QR reader, it can
send a email, a text message, dial a phone and go onto the internet’
reachlocal. ( 2011). What are QR Codes? Expert Interview with Tom
Martin. Available: http://www.youtube.com/watch?v=FAqZUbUlDXo. Last
accessed 20th Oct 2012
19. Artefacts 1
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I will be printing out a QR Code on a poster and I will link it up to a
website that shows how many people have scanned that QR
code, this poster will be put up everywhere and this will help me
find out how many people use QR Codes
Artefacts 2
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My second Artefact is going to be an improved version of the QR
Code which will have a coloured QR Code to see if people scan
more or less if there are different colours on the QR Code
generator
20. Conclusion
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I’ve concluded by researching QR Codes, how they have
changed over the years will expand my knowledge and I
will find out more about the Anesthetic Codes as these are
current
I will find out what type of QR codes are popular through
my artefacts
