1. GERMANY’S PESTELPESTEL des BUNDESREPUBLIKS DEUTSCHELANDES Analysis by: Abhijit, Aditya, Nikita & Nilesh

2. PESTEL :: POLITICAL ANALYSIS German Empire was created in 1871 by Chancellor Otto von Bismark. History dates back to Holy German Empire (962 – 1806 AD). The Reichstag, or elected parliament, had only a limited role in the imperial government. January 14, 2010 2 PESTEL:DEUTSCHLAND

3. PESTEL :: POLITICAL ANALYSIS January 14, 2010 3 PESTEL:DEUTSCHLAND PESTEL :: POLITICAL ANALYSIS Post 1945: WW II Divided Germany in 2 parts : West Germany (Rich Germany) and East Germany (Poor Germany). Berlin: Capital of Germany was also divided in 2 parts by way of “Berlin Wall”.

4. January 14, 2010 PESTEL:DEUTSCHLAND 4 PESTEL :: POLITICAL ANALYSIS Location: Central EuropeArea: 357,104 Km²Inhabitants 2008: 82,2 MillionCapital City: BerlinState System: Democratic- Parliamentary Federal StateAdministration: 16 StatesTime Zone: Central European Time (CET)Currency: 1 Euro = 100 CentsGross National Income: EUR 2,529.78 BillionTelephone Country Code:+49Power Voltage: 230 V, 50 Hz

6. 3 Levels Of Government:

7. Federal: Bicameral With The Bundestag (Federal Assembly) And The Bundesrat (Federal Council)Both Responsible For National Laws, e.g.: Taxation

8. States (Laender): Own Constitutions, Governments And Parliaments - Running Of Own Facilities, e.g.: Education And Hospital

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11. PESTEL::Economical Largest Economy in Europe, Fourth Largest by Nominal GDP in the World Gross GDP = $ 3.673 Trillion, ~30% share to Industry. Nearly 40 Fortune 500 Companies are headquartered in Germany.

12. GDP Growth Rate : Germany & India :: A Comparison Source: World Bank Data Germany Has Been Experiencing A Strong Economic Recovery After A Prolonged Period Of Stagnation In The Early Years Of The Current Decade.

13. Source: www.wikipedia.org

14. PESTEL:: SOCIAL ANALYSIS Established Comprehensive System Of Social Security HDI = 0.947 ( ) Index Based On Life Expectancy At Birth (Average Life Expectance = 77 years) Adult Literacy Rate Standard Of Living Population Density = 230 Per Km2 Per Capita $ 44,728(Source: WIKIPEDIA) January 14, 2010 PESTEL:DEUTSCHLAND 11

15. The 2007 Health Care Reforms Four Reforms Rolled Into One Introduction Of Health Insurance For All To Care Structures And Health Insurance Fund Reorganisation Reform Of Financing Structures Reform Of The Private Health Insurance January 14, 2010 PESTEL:DEUTSCHLAND 12 PESTEL:: SOCIAL ANALYSIS

17. Population between 15 – 64 years = 66%

19. Male = 42.2 years

20. Female = 44.7 years

21. Sex Ratio: Male : Female :: 1.04 : 1

23. PESTEL :: ENVIRONMENT Europe’s Largest & World’s 6th Largest Carbon Emitter. After Signing Kyoto Protocol, 22% Reduction In Carbon (Cox) Emissions. 39% Of Wind Energy Of World’s Requirement Committed To Use Renewable Energy Source In Future January 14, 2010 PESTEL:DEUTSCHLAND 15

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25. PESTEL :: LEGAL SYSTEM Law Enforcing System Is Divided At 3 Levels: - Federal State & Local More Powers At State Level, Whereas Federal Police Intervene Only At National & International Level. The German Supreme Court, Namely The Federal Constitutional Court Monitors Maintenance Of These Rights And The Preservation Of Justice. January 14, 2010 PESTEL:DEUTSCHLAND 17

26. Historically speaking, German law in part goes back to Roman law and in part dates back to numerous other legal sources in the various German regions. The Administration Of Justice Is Divided Into Five Branches: Ordinary, Labor, Administrative, Social And Financial Courts. In Surveys On Political And Legal Stability, Foreign Investors Put Germany Second Only To Great Britain. This Legal Stability Attracts Foreign Companies And Is To The Benefit Of Investments And Entrepreneurial Activity In Germany. January 14, 2010 PESTEL:DEUTSCHLAND 18 PESTEL :: LEGAL SYSTEM

29. January 14, 2010 PESTEL:DEUTSCHLAND 21 FOR VIDEO

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31. Europe’s Largest Engineering Conglomerate. Headquarters in Berlin & Munich. Original Business known as German Electrical-equipment Manufacturer. 1847 – Founded In Berlin, Under The Name Siemens & Halske, To Build Telegraph Installations By Werner Von Siemens & His 3 Brothers. Expansion To Produce Dynamos, Cables, Telephones, Electric Power & Lighting 1903 – Transferred Its Power – Engineering Division To Siemens – SchuckertwekeGmbh 1932 – Siemens – ReinigerWerke AG Was Estblished To Produce Medical Equipment January 14, 2010 PESTEL:DEUTSCHLAND 23

32. Achievements: - 1848: First Long Distance Telegraph Line In Europe 1850: A Branch In London Started By Sir William Siemens. 1867: First Telegraph Line Between Calcutta & London. 1881: In Godalming, UK World’s First Street Electric Lighting Was Powered Using Siemens Ac Alternator 1885: Diversified In Electric Trains & Light Bulbs 1907: Ca 35,000 Employees And Siemens Became 7th Largest Company In Germany. January 14, 2010 PESTEL:DEUTSCHLAND 24

33. January 14, 2010 PESTEL:DEUTSCHLAND 25 Corporate Vision: - A World Of Proven Talent, Delivering Breakthrough Innovations, Giving Our Customers A Unique Competitive Edge, Enabling Societies To Master Their Most Vital Challenges And Creating Sustainable Value.

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37. January 14, 2010 PESTEL:DEUTSCHLAND 29 ABB Group: Regional Revenues

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43. January 14, 2010 PESTEL:DEUTSCHLAND 35 Period: January 2009 to June 2009 Source: NSE SIEMENS V/S ABB :: Sectoral Revenues

44. January 14, 2010 PESTEL:DEUTSCHLAND 36 SIEMENS & United States of America: - Broad Presence In World’s Toughest Market Energy:: covering 1/3 of US electricity need per day HealthCare :: No. 1 application service provider, processing an average of 170 million transactions for 1000 customer daily. Industry :: Siemens processes 100 % of nation’s mail

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47. Germany :: No. 2

48. Europe :: No. 3

49. USA :: No. 11

50. 32,300 R & D Employees World-wide

51. 17,000 Software Engineers

52. 150 R & D Locations In 30 Countries

53. 8,200 Inventions In FY 2008 Alone

55. January 14, 2010 PESTEL:DEUTSCHLAND 40 We View Corporate Responsibility As A Strategic, Management-driven Task That Integrates Our Business, Environmental And Citizenship Activities To Create Sustained Tangible And Intangible Value For Our Company And Our Stakeholders By Ethically Sound Means.

57. In Fiscal 2008, Energy-efficient Products And Solutions In Our Environmental Portfolio Saved About 148 Million Tons Of Co2 For Our Customers...Which Equals The Total Co2 Emitted By New York, London And Hong Kong

59. January 14, 2010 PESTEL:DEUTSCHLAND 43 VIELEN DANK !!!

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