On December 4th, 2014, in Breda, the Netherlands, the very first college on iBeacons was helt on the NHTV; the Dutch International College for Tourism and Leisure. Students were introduced and taught the options and possibilities of ibeacons in daily practice and were challenged to pitch a ibeacon app solution for a city in the south of the Netherlands.
2. ABOUT ME
Name: Jan Jaap Nijemeisland
Working in internet sector since 2000
Own companies
ilse media / Sanoma
Telegraaf Media Group
V&D (.nl)
Enrise
janjaap@enrise.com
6. ABOUT iBEACONS
LOCATION AND DIRECTION
DELIVERS INTERACTION WITH
CONTENT
INTERACTIE 1
INTERACTIE 2
INTERACTIE 3
7. ABOUT iBEACONS
LOCATION AND DIRECTION: OPTIONS
Moving towards
Being at
Moving away from
Possibly with multiple (grouped) iBeacons, or in combination
of
8. ABOUT iBEACONS
TYPES AND DETAILS
Different kinds of ibeacons
What do they broadcast?
What to keep in mind
9. IBEACONS - SOME EXAMPLES
An overview of some beacons;
all different and still a quite limited set of suppliers
10. BEACON BASICS
Based on BLE > Bluetooth Low Energy
Battery can last upto 3 years
Distance: approx. 60 meters, also upto 450
meters
Costs: €20 to €50 per piece
11. BEACON BASICS - WHAT INFORMATION
‘UUID’: Unique number, mostly set per brand, but
adjustable
‘Major’ value (mostly for group)
‘Minor’ value (to make things truly unique)
‘RSSI’: which is signal strength (to define distance)
Batterylevel (non standaard)
Temperature (non standaard)
possible additional values through extra sensors (very
specific)
12. BEACON BASICS - WHAT INFORMATION
App / SmartPhone enriches this information
Timenotations
GPS/location information
Beaconhostory through earlier signals
Paths/routes/direction
Type of phone
(and you can connect user profiles - but do we
want this?)
13. BEACON BASICS - KEEP IN MIND
Distance preferably will be mentioned in general
terms:
Far (more than 10 meters)
Close (1-10 meters)
Near (some centimeters)
Interference
Walls
People (organic material)
Other signals (Wifi, other bluetooth, GSM)
This influences the exactness of the values
received
16. KLM GUIDED NAVIGATION
Guiding the passenger to the gate
Estimation of walk time based on the beacon you
pass
Time left adjusts passing one beacon to another
Well appreciated by transfer passengers
18. All monuments of Amersfoort
Notification at approaching location
Mark as favorite
Share with friends and followers
Overview of visited monuments
22. iBeacon in your suitcase
Notification on approach of suitcase on luggage
belt
All types iBeacons can be used
Keep an eye on multiple suitcases
Buy your LuggoBeacon(s) in the webshop
Suitcase-radar shows distance to suitcase
24. ABOUT iBEACONS
PROCESSING AND SHOWING
DATA
What do we want to know?
How do we show this?
What is relevant?
25. WHAT IS THE MOST INTERESTING
You want to know what happens with and around your beacons
How often and when the are being read
What notifications are being showed based on the beacon signals
How often are notifications opened
How long do people stay near a beacon (dwell time)
26. WHAT DO YOU SHOW?
We use statistics & analysis for that
27. WHAT DO YOU SHOW?
Overview of ibeacon results over time
28. WHAT DO YOU SHOW?
Google Maps with most active ibeacons
29. WHAT DO YOU SHOW?
Heatmaps to map user movement
33. SENSIMITY
Contact us for more information on Sensimity
For pricing, options, roadmap, ideas, suggestions
info@sensimity.com / welcome@enrise.com
+31(0)885553300