Television commercials have several components which must work together to create the right impact and communicate the advertiser's message.

1. Television Ad
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Nijaz N

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Creative tactics for television advertising
• Television commercials have several components which must work
together to create the right impact and communicate the advertiser's
message.
1. VIDEO
• The video or visual elements are what is seen on the television
screen.
• The main focus of the visual such as the product, the presenter,
action sequences, lighting graphics, colour and other factors.

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Creative tactics for television advertising
2. AUDIO
• The audio portion of a commercial includes several elements such
as voice, music and sound effects.
• A common method for presenting the audio portion of a
commercial is through a voice-over whereby the message is
delivered or action on the screen is narrated by the voice of an
announcer who is not visible.
• A trend among major advertisers is to hire celebrities with
distinctive voices to do the voiceovers for their commercials.

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Creative tactics for television advertising
3. MUSIC
 A very important part of many television commercials is music
which plays various roles and functions such as providing a
pleasant background or helping create the appropriate mood or
setting.
 Musical element in both television and radio commercials is
jingles, which are catchy songs about a product or service that
usually carry the advertising theme and a simple message