evian marketing strategy

1. Managing mass communication
Of
Evian

2. 1.5B
BOTTLES
140
COUNTRIES
$1,027
NET
WORTH
EVIAN

5. THE WATER
YOU DRINK IS
AS IMPORTANT
AS THE AIR YOU
BREATHE

10. CONSUMERS TURN TO LESS
EXPENSIVE WATER
BRAND NEEDS A RECONSTRUCTION

11. FRANCE
UK
SWITZERLAND
PREMIUM
BRAND
USA
ASIAN NATION
GULF
AUSTRALIA
LUXURY
BRAND

13. Hey yo !!!!!
Back to babies
Roller babies this tie

15. BABIES
ON
ROLLER
PURITY
LUXURY
WATER
BRAND
SYNTAX
ERROR

17. “LIVE YOUNG”
ANOTHER AD
CAMPAIGN
{MIRROR DANCING}
RECONNECT WITH
YOUR INNER CHILD

18. 2009 •PAUL SMITH
2010 •ISSEY MIYAKE
2014 •KENZO

20. AD CAMP
• FACTORS
• TARGET
MARKET
• CROWD
PSCYCOLOGY
• AREA AND
CULTURE
STUDY
MARKETING
STARTEGY
• PREMIUM
BRAND
• LUXURY
BRAND
• ECONOMICAL
FACTORS
• AREA STUDY
SPONSOR
• GAMES
• FASHION
SHOWS
• RED CROSS

21. DISCLAIMER
CREATED BY NIHARIKA YADAV,NIT
RAIPUR,DURING A MARKETING
INTERNSHIP UNDER PROF.
SAMEER MATHUR, IIM LUCKNOW