2. 4%
5%
7%
11%
16%
22%
0%
5%
10%
15%
20%
25%
2008 2009 2010 2011 2012 2013
Installedbaseofsmartphonesasa%ofglobalpopulation
Smartphone Device penetration per capita
One in every 5 people in the world own a smart phone…
70%
55%
40%
Ipod or mp3 player Camera GPS Unit
Hello Iphone and Goodbye..
“On average, there were two
smartphones for every nine people on
earth, or 1.4 billion smartphones, by
the end of 2013.”
3. 44%
48%
51%
56%
70%
feel very anxious, irritable if no interaction with their phones within a week
check phone over the weekend
constantly check phone during vacation
check phone before going to bed
check phone in the morning within just one hour of getting up
Percentage of people going through general symptoms of smartphone addiction
You might not even realize you have it..
4. Social network Game Entertainment Browsing Others
Daily usage Frequency 98.2 3.7 21 37.8 44
Daily usage duration (mins) 111.8 22.6 88.2 77.5 17.9
0
20
40
60
80
100
120
Category browsed and time spent on it by mobile addicts
Daily usage
Frequency
Daily usage
duration
(mins)
Application categories people are mostly addicted to..
5. 25%
58%
17%
How often people use
smartphone at Social gatherings
almost always Usually or occassionally rarely or never
55%
35%
33%
32%
19%
12%
WHILE DRIVING
IN A MOVIE THEATRE
DURING DINNER DATE
AT A CHILD'S OR SCHOOL FUNCTION
IN CHURCH OR PLACE OF WORSHIP
WHILE IN THE SHOWER
Mobile usage at odd times and places
No Social life left due to overusage of phone..
Clinical psychologist Lisa Merlo says,
“Some patients pretend to talk on
the phone or fiddle with apps to
avoid eye contact or other
interactions at a party.”
6. 51.5
50.8
47.4
38.5
36.5
35.4
32.7
32.2
HEADACHE
IRRITABILITY
LACK OF CONCENTRATION
ANXIETY
EYE STRAIN
LACK OF SLEEP
EXHAUSTION
BODY ACHE
Percentage of people suffering from Principal
Adverse health effects of cellphone usage
84%
66%
89%
iPosture and Text Neck Nomophobia Phantom Pocket Vibration
Syndrome
Percentage of people suffering from cellphone related
syndromes
Health hazards of smartphone Addiction..
Cellphone related syndromes:
1. Text claw and cell phone elbow : finger cramping and sore
muscles from continuous texting, scrolling and gaming.
2. iPosture and Text neck : Slouching over phone ruining neck and
hurting back muscles
3. Computer vision syndrome: staring at tiny fonts in texts leads to
eye strain, blurred vision, dizziness and dry eyes.
4. Nomophobia: fear of being without your phone
5. Phantom pocket vibration syndrome: experience vibrations
when phones weren’t actually vibrating.
