Panel session for American Association of Museum 2009 Annual Meeting in Philadelphia.

1. Museum as Platform: Envisioning Visitors as Creators & Contributors Matthew Fisher President, Night Kitchen Interactive

2. Join us on twitter. Tweet with #aam09 Tweet your questions & comments #aam09

5. Delaware Art Museum: Art of Storytelling, Curated Original Stories Curated Original Stories

6. “ Picture a Story” Educational Activity Picture a Story educational activity

7. Submit Stories to Art of Storytelling’s online collection Submit Stories to online collection

8. Experience stories in the online collection online collection of Visitor Stories

9. Smithsonian Photography Initiative: click! photography changes everything Smithsonian’s Click! Photography Changes Everything

10. Creating a collaborative view of photography Expert narratives create a collaborative view of photography

11. Inviting visitors to submit their own stories Invites visitors to submit stories

12. Visitor stories appear alongside curated stories Visitor stories appear alongside curated stories

13. Smithsonian National Museum of American History: Star-spangled banner online exhibit Smithsonian Museum of American History

14. A blend of traditional and curatorial narratives Blend of traditional curatorial narrative…

15. Oh Say Can You Sing? Youtube national anthem singing contest And visitor content: YouTube singing contest

16. Flag mosaic of visitor stories from Flickr Flag mosaic of visitor stories from flickr

17. Rosenbach Museum and Library: 21 st Century Abe Rosenbach Museum and Library’s 21 st Century Abe

18. Combining traditional and historical narratives Combines traditional historical narratives…

19. Presenting creative responses by an artist, musician and comedy troupe … with creative responses by an artist, rock musician and comedy troupe

20. Visitors can submit their own examples of “Found Abe” Invites the visitor to submit “Found Abe” sightings

21. Creative activities include a poster-making contest And creative activities: poster-making contest

22. University of Michigan Museum of Art: Dialogtable UMMA dialogtable interactive installation

23. Visitors can explore creative responses to collections Visitors explore creative responses to collections

24. Movies were inspired and created by artists and community members From Dancers to artists, facebook-style profiles and art making demos

25. Visitors can submit new movie ideas on the Dialogtable’s website Visitors submit new movie ideas via a website

26. SFMOMA: Country Dog Gentlemen Travel to Extraordinary Worlds SFMOMA touch screen kiosk and website

27. Animated stories about modern artworks Animated stories about modern artworks

28. Educational activities let visitors make creative responses Educational activities for visitors to create responses to works…

29. Creative responses can be submitted to the SFMOMA Website … and submit their creative responses to the SFMOMA website

32. CONCLUSION 1. Libraries and museums evoke consistent, extraordinary public trust among diverse adult users.

33. Internet Use related to in-person visits … internet use is positively related to in-person visits to museums and libraries…

35. Audience Data from Forrester Research Technographics® surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com.

37. Addressing Trust Issues Source: Neilsen Trust in Advertising Report, October 2007 49 Average Trust Response 18 Text ads on mobile phones 26 Online banner ads 34 Search engine ads 38 Ads before movies 49 Email (I signed up for) 49 Brand sponsorships 54 Radio 56 Magazines 56 TV 60 Brand websites 61 Consumer opinions posted online 63 Newspapers 78 Word of mouth % To what extent do you trust the following forms of advertising? (% responding “trust completely” or “trust somewhat”) execdirect can u compare a van gogh wall label to a shampoo ad? #aam09 Less than a second ago

38. Addressing Trust Issues open, inclusive, trustworthy experience by balancing authoritative museum narratives and visitor-contributed voices

40. Addressing Audience: 18-24 Data from Forrester Research Technographics® surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com. youngandhip embrace our creative input and we’ll built it ourselves! #aam09 Less than a second ago

42. Conventional Online Exhibit versus… CONVENTIONAL ONLINE EXHIBIT SPECTATORS

43. Online Exhibit Encouraging Social Participation SPECTATE JOIN COLLECT CRITIQUE CREATE

47. Encouraging creative participation in visitors online will also lead to greater visitation onsite obviousplant awesome presentation, dude! #aam09 Less than a second ago