1. NYSE: NLSN
WEDNESDAY APRIL 20, 2016
8:00AM ET
1ST QUARTER 2016
RESULTS

2. Copyright©2016TheNielsenCompany.
2NLSN 1Q 2016 Results
SAFE HARBOR FOR FORWARD-LOOKING
STATEMENTS
The following discussion contains forward-looking statements, including those about Nielsen’s outlook and
prospects, that relate to the Private Securities Litigation Reform Act of 1995. Forward-looking statements
are those which are not historical facts. These and other statements that relate to future results and
events are based on Nielsen’s current expectations as of April 20, 2016.
Our actual results in future periods may differ materially from those currently expected because of a
number of risks and uncertainties. The risks and uncertainties that we believe are material are outlined in
our disclosure filings and materials, which you can find on http://ir.nielsen.com. Please consult these
documents for a more complete understanding of these risks and uncertainties. We disclaim any intention
or obligation to update or revise any forward-looking statements, whether as a result of new information,
future events or otherwise, except as may be required by law.
Our outlook is provided for the purpose of providing information about current expectations for 2016. This
information may not be appropriate for other purposes.

3. MITCH BARNS
CHIEF EXECUTIVE OFFICER

4. Copyright©2016TheNielsenCompany.
4NLSN 1Q 2016 Results
FIRST QUARTER 2016 OVERVIEW
CONSISTENT, RESILIENT BUSINESS MODEL DELIVERING SOLID GROWTH AND PROFITABILITY
• Strong Q1 performance
- Revenue of $1.5 billion…up 5.2% constant currency
- Adjusted EBITDA of $402 million…up 7.2% constant currency
- Adjusted net income per share of $0.51…up 10.9% constant currency
• Executing on our balanced capital allocation framework
- Board approval for dividend increase of 11%, to $0.31 per share
- ~$800 million remaining under existing share repurchase authorization
• Reiterating 2016 guidance

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5NLSN 1Q 2016 Results
• Television: acquired set-top box data from DISH…panels + big data
• Digital Ad Ratings: new client wins and further international expansion
• Digital Content Ratings: growing client adoption; syndication on track
• Total Content Ratings: ~140 networks; expanding coverage
• Updating the Currency: industry discussions progressing well, getting more specific
• Pointlogic: cross-media planning and activation
• Digital Audio Ratings: measuring radio listening via mobile and web
Watch: Total Audience Measurement
Marketing Effectiveness: Investments bolstering analytics capabilities
Buy: Total Consumer Measurement
UPDATE ON KEY STRATEGIC INITIATIVES
• Nielsen Marketing Cloud: leveraging eXelate
• Measurement + Analytics: unique ability to link and increase value of each
• • Emerging markets: +10%
• Developed markets: growth shoots in Europe
• Growth with retailers: Walmart
• eCommerce measurement: US enhancements

6. JAMERE JACKSON
CHIEF FINANCIAL OFFICER

7. Copyright©2016TheNielsenCompany.
7NLSN 1Q 2016 Results
TOTAL NIELSEN RESULTS – 1Q 2016
($ in millions except per share amounts, growth in constant currency, excluding Free Cash Flow)
• 39th straight quarter of constant currency
revenue growth
• Solid revenue growth in Watch and Buy
• Productivity pipeline driving margins
• Free cash flow in line with seasonal trends
1Q
2016
1Q
2015
V%
Revenues $1,487 $1,458 5.2%
Adjusted EBITDA $402 $380 7.2%
Adjusted EBITDA margin % 27.0% 26.1% 49 bps
Adjusted Net Income (ANI) $187 $173 9.4%
Diluted ANI per share (a) $0.51 $0.46 10.9%
Free Cash Flow $14 $(1) nm
(a) Calculated using weighted average shares outstanding of 365.2 million for 1Q 2016 and 375.4 million for 1Q 2015. See appendix for detail
Highlights

8. Copyright©2016TheNielsenCompany.
8NLSN 1Q 2016 Results
WATCH SEGMENT RESULTS
($ in millions, growth in constant currency)
REVENUE
PROFITABILITY
1Q DYNAMICS
Total Watch
Adjusted EBITDA
Margin
$694
$297
42.8%
1Q 16
$660
$278
42.1%
1Q 15
6.3%
7.2%
38 bps
V%
• Strong revenue growth +6.3%
 Audience Measurement (Video/Text): +7.5%
 Audio +0.8%
 Marketing Effectiveness +28.8%
 Other Watch… NRG exit (18.6%)
• Growth initiatives are delivering
 Continued Digital Ad Ratings momentum
 Digital Content Ratings rollout progressing well
 NCS and eXelate driving new client wins

9. Copyright©2016TheNielsenCompany.
9NLSN 1Q 2016 Results
BUY SEGMENT RESULTS
($ in millions, growth in constant currency)
REVENUE
PROFITABILITY
1Q DYNAMICS
Developed
Adjusted EBITDA
Margin
$550
$114
14.4%
1Q 16
$549
$110
13.8%
1Q 15
2.0%
7.5%
43 bps
V%
Emerging $243 $249 10.0%
Total Buy $793 $798 4.3%
• Solid revenue growth +4.3%
• Core measurement solid…US & Europe
• Double digit emerging markets growth
• Discretionary spend remains steady overall
• 7th straight quarter of margin expansion

10. Copyright©2016TheNielsenCompany.
10NLSN 1Q 2016 Results
FOREIGN CURRENCY IMPACT
(a) Projected impact assumes rates in effect at 4/18/16 remain in effect for the balance of 2016. Also
based on company estimates for future quarters on distribution of revenue and EBITDA by currency.
Note: We report on a constant currency basis to reflect operating performance
60%
9%
3%
4%
3%
21%
USD EUR CAD GBP CNY Other
2015 CURRENCY PROFILE - REVENUE
PROJECTED FX IMPACT(a):
REPORTED VS CONSTANT CURRENCY
(320)
(180)
(40)
60
(120)
(140) (160)
20
60
(50)
1Q16 2Q16E 3Q16E 4Q16E FY16E
Rev (bps) EBITDA (bps)

11. Copyright©2016TheNielsenCompany.
11NLSN 1Q 2016 Results
2016 GUIDANCE
(Revenue and adj. EBITDA margin growth in constant currency)
OTHER FINANCIAL METRICS
Total Revenue 4.0% - 6.0%
Adj. EBITDA margin growth 50 - 70 bps
Adj. Net Income Per Share $2.83 - $2.93
Free Cash Flow ~$950M
Net book interest $325M- $335M
Cash Taxes 14.0% - 14.5%
Cash restructuring $50M - $75M
Est. wtd. avg. diluted shares
outstanding for FY 2016
~361M

12. Copyright©2016TheNielsenCompany.
12NLSN 1Q 2016 Results
&

13. APPENDIX

14. Copyright©2016TheNielsenCompany.
14NLSN 1Q 2016 Results
CERTAIN NON-GAAP MEASURES
Overview of Non-GAAP Presentations
We use the non-GAAP financial measures discussed below to evaluate the results of our operations. We believe that the
presentation of these non-GAAP measures provides useful information to investors regarding financial and business trends
related to our results of operations, cash flows and indebtedness and that when this non-GAAP financial information is viewed
with our GAAP financial information, investors are provided with a more meaningful understanding of our ongoing operating
performance. None of the non-GAAP measures presented should be considered as an alternative to net income or loss,
operating income or loss, cash flows from operating activities, total indebtedness or any other measures of operating
performance and financial condition, liquidity or indebtedness derived in accordance with GAAP. These non-GAAP measures
have important limitations as analytical tools and should not be considered in isolation or as substitutes for an analysis of our
results as reported under GAAP. Our use of these terms may vary from the use of similarly-titled measures by others in our
industry due to the potential inconsistencies in the method of calculation and differences due to items subject to interpretation.
Constant Currency Presentation
We evaluate our results of operations on both an as reported and a constant currency basis. The constant currency presentation,
which is a non-GAAP measure, excludes the impact of fluctuations in foreign currency exchange rates. We believe providing
constant currency information provides valuable supplemental information regarding our results of operations, thereby
facilitating period-to-period comparisons of our business performance and is consistent with how management evaluates the
Company’s performance. We calculate constant currency percentages by converting our prior-period local currency financial
results using the current period exchange rates and comparing these adjusted amounts to our current period reported results.
No adjustment has been made to foreign currency exchange transaction gains or losses in the calculation of constant currency
net income.
Net Debt and Net Debt Leverage Ratio
The net debt leverage ratio is defined as net debt (gross debt less cash and cash equivalents) as of the balance sheet date divided
by Adjusted EBITDA for the twelve months then ended. Net debt and the net debt leverage ratio are commonly used metrics to
evaluate and compare leverage between companies and are not presentations made in accordance with GAAP.

15. Copyright©2016TheNielsenCompany.
15NLSN 1Q 2016 Results
CERTAIN NON-GAAP MEASURES
(continued)
Adjusted EBITDA
We define Adjusted EBITDA as net income or loss from our consolidated statements of operations before interest income and
expense, income taxes, depreciation and amortization, equity in net income of affiliates, restructuring charges, goodwill and
intangible asset impairment charges, stock-based compensation expense and other non-operating items from our consolidated
statements of operations as well as certain other items considered unusual or non-recurring in nature. We use Adjusted EBITDA
to measure our performance from period to period both at the consolidated level as well as within our operating segments, to
evaluate and fund incentive compensation programs and to compare our results to those of our competitors.
Adjusted Net Income
We define Adjusted Net Income as net income or loss from our consolidated statements of operations before income taxes,
depreciation and amortization associated with acquired tangible and intangible assets, equity in net income of affiliates,
restructuring charges, goodwill and intangible asset impairment charges, other non-operating items from our consolidated
statements of operations and certain other items considered unusual or non-recurring in nature, reduced by cash paid for
income taxes.
Free Cash Flow
We define free cash flow as net cash provided by operating activities, plus contributions to the Nielsen Foundation, less capital
expenditures, net. It does not represent residual cash flows entirely available for discretionary purposes, for example, the
repayment of principal amounts borrowed is not deducted from free cash flow. We believe providing free cash flow information
provides valuable supplemental liquidity information regarding the cash flow that may be available for discretionary use by us in
areas such as the distributions of dividends, repurchase of common stock, repayment of debt obligations or to fund our strategic
initiatives, including acquisitions, if any. Free cash flow is not a presentation made in accordance with GAAP.

16. Copyright©2016TheNielsenCompany.
16NLSN 1Q 2016 Results
ADJUSTED NET INCOME RECONCILIATION: Q1
($ in millions except per share amounts)
(a) See footnotes on next page
Quarter ended March 31,
(Unaudited)
2016 2015
Net income $ 101 $ 63
Interest expense, net 78 72
Provision for income taxes 44 38
Depreciation and amortization 147 142
EBITDA 370 315
Other non-operating expense, net 1 26
Restructuring charges 10 14
Stock-based compensation expense 13 14
Other items (a) 8 11
Adjusted EBITDA 402 380
Interest expense, net (78) (72)
Depreciation and amortization (147) (142)
Depreciation and amortization of acquisition-related tangible and intangible
assets
52 50
Cash paid for income taxes (29) (29)
Stock-based compensation expense (13) (14)
Adjusted net income $ 187 $ 173
Adjusted net income per share of common stock, diluted $0.51 $0.46

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17NLSN 1Q 2016 Results
ADJUSTED NET INCOME RECONCILIATION
(continued)
(a) For the three months ended March 31, 2016 and 2015, other items primarily consists of non-recurring
costs.
Weighted-average shares of common stock outstanding as of quarter ended
March 31, 2016, basic
361,580,670
Dilutive shares of common stock from stock compensation plans 3,620,469
Weighted-average shares of common stock outstanding, diluted 365,201,139

18. Copyright©2016TheNielsenCompany.
18NLSN 1Q 2016 Results
($ in millions)
ADJUSTED EBITDA RECONCILIATION
2016
Reported
2015
Reported % V Reported
2015 Constant
Currency
% V Constant
Currency
Buy $114 $110 3.6% $106 7.5%
Watch $297 $278 6.8% $277 7.2%
Corporate $(9) $(8) NM $(8) NM
Total $402 $380 5.8% $375 7.2%
QUARTER ENDED MARCH 31,

19. Copyright©2016TheNielsenCompany.
19NLSN 1Q 2016 Results
(continued, $ in millions)
ADJUSTED NET INCOME RECONCILIATION
2016
Reported
2015
Reported
% V
Reported
2015 Constant
Currency
% V Constant
Currency
Adjusted Net Income $187 $173 8.1% $171 9.4%
QUARTER ENDED MARCH 31,

20. Copyright©2016TheNielsenCompany.
20NLSN 1Q 2016 Results
2016
Reported
2015
Reported
% V
Reported
2015 Constant
Currency
% V Constant
Currency
Developed Markets $550 $549 0.2% $539 2.0%
Emerging Markets 243 249 (2.4)% 221 10.0%
Buy $793 $798 (0.6)% $760 4.3%
Video and Text $472 445 6.1% $439 7.5%
Audio 120 120 -- 119 0.8%
Marketing Effectiveness 67 52 28.8% 52 28.8%
Other Watch 35 43 (18.6)% 43 (18.6)%
Watch $694 $660 5.2% $653 6.3%
Total $1,487 $1,458 2.0% $1,413 5.2%
REVENUE RECONCILIATION
QUARTER ENDED MARCH 31,
($ in millions)

21. Copyright©2016TheNielsenCompany.
21NLSN 1Q 2016 Results
FREE CASH FLOW RECONCILIATION
($ in millions)
QUARTER ENDED MARCH 31 2016 2015
Net cash provided by operating activities $87 $101
Plus: Contribution to the Nielsen Foundation 36 --
Less: Capital expenditures, net (109) (102)
Free cash flow $14 $(1)

22. Copyright©2016TheNielsenCompany.
22NLSN 1Q 2016 Results
DEBT CAPITAL TABLE
(a) Adjusted EBITDA calculated based on last twelve months basis
(b) Reflects Net Debt (gross debt minus deferred financing fees and cash), divided by Adjusted EBITDA calculated on last twelve months basis
(c) Excludes capital leases
DEBT CAPITAL TABLE
3/31/16 12/31/15 Change
Loan Debt (secured) $3,820 $3,496 $324
4.50% Sr. Notes (10/1/20) 792 792 --
5.50% Sr. Notes (10/1/21) 617 617 --
5.00% Sr. Notes (4/15/22) 2,284 2,284 --
Capital lease/misc. debt 147 149 (2)
Total Debt $7,660 $7,338 $322
Less Cash 432 357 75
Net Debt $7,228 $6,981 $247
Adjusted EBITDA(a) $1,880 $1,858 22
Net Debt Ratio (b) 3.84x 3.76x 0.08x
Weighted avg. interest rate (c) 4.05% 4.04% 1 bps
($ in millions)

23. Copyright©2016TheNielsenCompany.
23NLSN 1Q 2016 Results
SELECTED FINANCIAL METRICS & BALANCE SHEET ITEMS
FINANCIAL METRICS
1Q 16
Free Cash Flow $14
Capital Expenditures, net $109
D&A $147
Net Book Interest $78
Cash Taxes $29
Cash Restructuring $15
Wtd. avg. diluted shares 365.2
BALANCE SHEET – 3/31/16
Gross Debt $7,660
Cash $432
Net Debt $7,228
Net Debt Ratio (a) 3.84x
CURRENT DEBT MATURITY PROFILE – 3/31/16(b)
(a) Reflects net debt (gross debt minus deferred financing fees and cash), divided by Adjusted EBITDA calculated on last twelve months basis
(b) Excludes Capital Leases ($140M)
($ in millions)

24. ir@nielsen.com
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http://ir.nielsen.com
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