Simple introduction to explain how important online video in Indonesia this time.

3. Mobile commerce penetration in Asia Pacific countries 2012
Asia Pacific
Internet users who have made a purchase via mobile phone in 4th quarter 2012
Percentage of internet users
in %
China
55,00
37,00
South Korea
Source:
India
26,00
Indonesia
26,00
Vietnam
24,00
Malaysia
23,00
Thailand
23,00
22,00
Japan
Australia
17,00
15,00
Philippines
0,00
10,00
20,00
30,00
eMarketer; GlobalWebIndex, emarketer.com
40,00
50,00
60,00

4. Number of social network users in Indonesia 2011-2014
Indonesia
Number of social network users in Indonesia from 2011 to 2014 (in millions)
Number of users in millions
90,00
79,20
80,00
67,10
70,00
55,10
60,00
50,00
40,00
34,40
30,00
20,00
10,00
0,00
2011
Source : eMarketer, emarketer.com
2012
2013*
2014*

5. B2B Demand Generation Benchmark Survey for 2012
Source : Forbes

9. Online Video Marketing
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Publish
Optimize
Promote
Analyze

10. What to Publish?
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Blog
Podcast
Videos
Photos
Presentations
eBooks
News Releases
Anything…

11. Where to Publish?

12. Video Content Trade-Off
Entertaining
• Informative
– Interviews
– Webinars
– Demos
– Tutorials
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Music videos
Spoof / comedy
Drama
Web Series

13. Video Content Tips
• Short is sweet
• Focus on first 10 seconds
• Uniqueness content

14. Online Video Marketing
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•
Publish
Optimize
Promote
Analyze

15. Video Optimization Trade-Off
• Search (SEO)
– Descriptive
– Straight- forward
– Relevant keywords
Social / Viral
• Enticing
• Fun
• Mysterious

16. SEO for YouTube
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Title & Description
Tags
Popularity / Views
Inbound Links / Embeds
Ratings & Comments

17. Online Video Marketing
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Publish
Optimize
Promote
Analyze

18. Promote Everywhere

19. What is Viral?
• Stalled: Never break 1
million views
• Embraced: Around 4
million views
• Break out: Long time,
ultimately 10+ million
views – Rare
• Data from Visible Measures
(http://www.visiblemeasures.com/news-andevents/blog/bid/8920/The-Anatomy-of-a-ViralVideo-Ad-Campaign-in-Today-s-Advertising-Age)
For B2B, people
often considers it a
success if you get
just 10,000 views on
YouTube.

20. Online Video Marketing
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Publish
Optimize
Promote
Analyze

21. YouTube Insights
Where did my views come from?