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RESONATE
By : Nancy Duarte
Presented By :
Nidhi Raghav
INTRODUCTION
YOU ARE NOT THE HERO
Its allabout
me
I am best
Its allabout me
I am great
Let’s talk about me
I am 24/7 available
You need
my help
I am in a winwin
situation
My market cap is huge My product is
best
I have synergy
THE HERO JOURNEY
THE BEGINNING
THE MIDDLE
THE END..!!
THE PRESENTATION FORM
What is
The gap
Beginning
Paint a picture of the
realities audiences
current world
Middle
Present contrasting content
alternating between what is and
what could be
End
End the
presentation on
a higher plane
then it began
Turning point 1 Turning point 2
What could
be
What is
What could
be
SEGMENT THE AUDIENCE
PLAN THE AUDIENCE JOURNEY
Audience journey
Move from one manner
of being
Move from one
manner of doing
Move to a new manner
of being
Move to a new manner
of doing
RECALL STORIES
People
Places
Things
PUT YOUR STORY ON THE
SILVER SCREEN
One idea per slide
Keep it simple
Turn words into pictures
GAIN COMPETITIVE ADVANTAGE
I’ll join
BE TRANSPARENT
Three keys to being transparent
•Be Honest
•Be Unique
•Don’t Compromise
T
H
A
N
k
Y
O
u

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