3. YOU ARE NOT THE HERO
Its allabout
me
I am best
Its allabout me
I am great
Let’s talk about me
I am 24/7 available
You need
my help
I am in a winwin
situation
My market cap is huge My product is
best
I have synergy
5. THE PRESENTATION FORM
What is
The gap
Beginning
Paint a picture of the
realities audiences
current world
Middle
Present contrasting content
alternating between what is and
what could be
End
End the
presentation on
a higher plane
then it began
Turning point 1 Turning point 2
What could
be
What is
What could
be
7. PLAN THE AUDIENCE JOURNEY
Audience journey
Move from one manner
of being
Move from one
manner of doing
Move to a new manner
of being
Move to a new manner
of doing