Be amongst 200+ senior executives who will particpate in "Translating Strategy to Measureable Actions... from PowerPoint to Practice on May 18th... for more info, please visit: www.translatingstrategy.scopi.org

1. Under the patronage of His Excellency
Minister of Public Sector Developement of Jordan
Organized by:
Date: May 18th 2011
Venue:
MINISTRY OF PUBLIC SECTOR DEVELOPMENT Grand Hyatt Hotel
THE HASHEMITE KINGDOM OF JORDAN Amman, Jordan
Translating Strategy to
Measurable Actions
From Power Point to Practice
www.translatingstrategy.scopi.org
Translate your Strategy to Measureable Actions, and
Use Proper KPIs that Serve your Organization’s Needs...
According to research published in the Harvard Business Review, “Companies realise only 40-to-60 % of their
strategies’ potential value”. The rest is lost on the way. Many organizations are spending a lot of funds on build-
ing their strategic planning and performance management capabilities. One of the current challenges is the
di culty to know what KPIs are used in similar situations.
Platinum
Sponsor
Golden Silver O cial
Sponsor Sponsor Media
Arabia for Corporate
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Sponsor
& Communication
Partners:
Quality. Processes. Results.

2. www.translatingstrategy.scopi.org Translating Strategy to Measurable Actions
From Power Point to Practice
Session 1:
Imagine you are a tennis player. And every match you play, you hit every other ball into
the net. How many matches do you think you would win? Or imagine you run a removals
company. And every day, of the 100 boxes you move for your customers, you lose 60 of
them. How long do you think you would stay in business?
According to research published in The Harvard Business Review, “Companies realise
only 40-to-60 percent of their strategies’ potential value”. The rest is lost on the way or
never makes it over the net.
Strategy execution guru and bestselling author Jeroen De Flander will tell you how to
get the job done. In this session, De Flander covers:
1. What is a good strategy and how to build one
2. Learn to locate the execution gaps in your organisation
3. Get a clear roadmap on how to close them
4. Why true leadership demands great execution skills
5. The 8 - a simple framework to execute flawlessly
6. How to measure (KPI’s) your strategy execution capability
7. Insights and tips to become a Strategy Execution hero
8. A 2020 outlook on strategy execution
So if you are a preparing for the challenge, get ready to boost your execution skills. Get
inspired and learn how to turn your great strategy into great performance.
Session 2:
One of the current challenges of the Organizations in the 21st Century is identifying and
building Key Performance Indicators (KPI) associated with organization’s objectives.
S ess io ns
The author of “KPI Mega Library: 17,000 Key Performance Indicators” 480 pages book
Rachad Baroudi discusses the process and tools necessary to identify Key Performance
Indicators (KPIs) associated with organization’s objectives.
Key Performance Indicators help provide organizational motivation as well as evaluation
of strategy and strategic learning. This session highlights on how to enhance strategy
implementation to increase organization effectiveness and to ensure that organization
gains the maximum benefit from its strategy.
In this session Rachad Baroudi will cover the following:
• Understanding the criteria for developing strategic KPIs, types of KPIs, process for
selecting KPIs, typical difficulties in developing KPIs, and KPIs profile sheet.
• How to use KPIs and provide data which will allow managers to review business strat-
egy based on a realistic assessment of the organization’s performance.
• How KPIs can help focus business resource and human potential on the delivery and
achievement of the strategy.
• Understanding the criteria and methods for setting targets, the function of stretch
targets, cause and effect relationships between targets, as well as possible difficulties
in setting targets.

3. Translating Strategy to Measurable Actions
www.translatingstrategy.scopi.org
From Power Point to Practice
Jeroen De Flander
Jeroen De Flander is a seasoned international strategy execution expert,
top executive coach, seminar leader and highly regarded keynote speaker.
Jeroen has helped more than 15,000 managers in 20 countries master the
necessary execution skills, including the USA, Brazil, Venezuela, Malaysia,
Spain, Italy, Russia, Estland, the Netherlands, France, the UK, Germany,
China, Croatia, Korea and Belgium. He shared the stage with strategy gurus
like Michael Porter and Costas Markides. His book “Strategy Execution
Heroes”, reached the Amazon bestseller list in 5 countries.
Jeroen is co-founder of the Performance Factory – a leading research,
training and advisory firm based in Brussels which is solely focused on
helping individuals and organizations increase performance through
best-in-class strategy execution.
For several years, he was the responsible manager worldwide of the
Balanced Scorecard product line for Arthur D. Little – a leading strategy
consulting firm.
The 50+ companies he has advised on various strategy and strategy execu-
tion topics include Atos Worldline, AXA, Base, Bridgestone, CEMEX, GDF-
Suez, Honda, ING, Johnson & Johnson, Komatsu, Sony and the Flemish and
Belgian governments.
Rachad Baroudi
Rachad Baroudi is a leading international consultant in the USA, Canada,
and the Gulf region with 20-years experience in organizational develop-
ment, strategic planning, and performance management. He started
Sp e a k er s
working with the private sector in the USA as a consultant for Small
Business and Entrepreneurship Institute and as a chief auditor for Holiday
Inn Corporation, followed by aerospace industry, where he worked for
world-leaders in this field, Aeroquip Corporation and Array Systems. In
Canada, he worked with Honda of Canada Manufacturing for eight years
by refining their planning and performance capabilities. Also, he helped
developing short- and long-term strategic plans for Honda of North
America and was an active participant in cascading these plans by using
Balanced Scorecards methodology.
In the Gulf region, he worked as a senior civil servant in the public sector
with Abu Dhabi Executive Council, where he assisted more than 30 govern-
ment agencies and departments in developing their strategic plans and
performance management frameworks.
The speaker worked on multiple public-sector projects such as Public
Social Agenda, Government 2030 ICT Strategy, Government Performance
Management System, Government 2030 Policy Agenda, Government
Strategic Reform Framework, and Public Strategy-Budget Alignment. In
addition, he is Kaplan & Norton Balanced Scorecard certified professional.
He is also the author of “KPI Mega Library: 17,000 Key Performance Indica-
tors” which is globally considered one of the leading sources of KPIs
towards measuring any function in any industry or any sector

4. Translating Strategy to Measurable Actions
www.translatingstrategy.scopi.org
From Power Point to Practice
Who should attend?
Senior leaders, managers and professionals working in both private and public spheres
with responsibility for strategy, planning, business development, forecasting, business
analysis, economics, human resources, marketing and finance will gain considerable
knowledge and expertise from this event; including CEOs, CIOs, COOs, CFOs, CMOs,
CHROs, CCOs, General Managers, Managing Directors, Directors, Senior Department Man-
agers, Strategic Planners, and Academics.
About SCOPI Performance
SCOPI blends the expertise of its highly specialized and
qualified professional Consultants, Coaches and Trainers
with the most advanced state of art specialized technol-
ogy and software applications to gear organizations 3P’s
towards the highest International levels of Excellence in People Production
the 3 P’s
R e gist r a t i o n
SCOPI commits is self helping organizations achieve the (3 P’s) by:
1- Aligning & Integrating the most advanced Management Systems, Structural
Re-Engineering & Managerial Technical softwares.
2- Utilizing and Applying International Best Practices in Opera tions, Sales, Cusotmer
Services & Human Resources .
3- Reducing Operational Costs, Optimizing Human Performance & Enhancing Organi-
zational Productivity & Increasing Stakeholders’ Profitability.
Registration Fees
Number of Participants 1-3 4-7 8 & More
Fees per participant: if registered and 590 USD 525 USD 450 USD
paid on or Before 14 April 2011 415 JODs 370 JODs 320 JODs
Fees per participant: if registered and 695 USD 620 USD 535 USD
paid After 14 April 2011 490 JODs 435 JODs 370 JODs
Participants will receive:
- Each participant will receive complimentary copy of the Amazon best seller book “The
Strategy Execution Heroes”
- Each participant will receive certificate of attendance signed by both Jeron De Flander
and Rachad Baroudi
T +962-6-5515993
For Registration & Inquiries F +962-6-5515994 www.translatingstrategy.scopi.org
M +962-79-9600394 email: translatingstrategy@scopi.org