Planning is a crucial step when it comes to blogging. If you want to be successful in blogging, you need to learn the right method to plan the perfect blogging pitch. In this slide, you'll learn 8 actionable steps to build a killer blogging strategy. Resource: http://www.reginaldchan.net/how-to-plan-the-perfect-blogging-strategy/

1. Lesson 2: How To Plan The Perfect Blogging
Strategy?
reginaldchan.net /how-to-plan-the-perf ect-blogging-strategy/
Blogging is all about using the right strategy and you already know that though the f irst lesson. If
you have missed that out, it is all about The Art of Blogging for Beginners and I strongly suggest
to dive into it as well (af ter reading this post).
Lesson Two in Blogging University would be all about planning the perfect blogging
strategy. Yes, not your usual strategy but the perf ect one.
You know, the one that actually kills your opponent and shooting you straight into the top spot.
Yup, that’s the one!
The perf ect blogging strategy consists of several parts:
1. Product
2. Potential buyers
3. Marketing strategy
4. Social media strategy
5. Outreach
6. Guest posting

2. 7. Backlink building
8. Monitoring and benchmarking
There you go f olks. The top 8 important rules when it comes planning your blogging.
Disclaimer: While I could probably write 20,000 words with these 8 points and bore
you to death, I will explaining all of these in a very simple form. In the coming lessons,
these will be divided into several parts for even deeper analysis and case studies. So
stay tune!
Blogging strategy #1: Understanding your blogging products
Good products usually make more sales and good blogs get more love f rom readers.
Blogging product is your blog post. From the blogging topics to the quality of each blog posts.
You need to nail it every time … or at least try to create that uber or epic article.
If you can’t write great articles, you are in trouble. In blogging, your blog post will determine your
success.
Don’t f orget, an uber or epic article is useless if you have a boring headline.
So, the combination of a great article plus eye catching headline will be a huge winner.
One of my case studies was so successf ul that until now, it is still generating traf f ic. Take a look
here.
The title was “How I increased Google+ Traffic By Over 700% Under 7 Days”.
In the perf ect blogging strategy, you need to have a great blogging product and in this case, it is a
no-brainer case study. The goal was to achieve as much traf f ic as I possibly can under 7 days.
Do whatever it takes to maximize the power of the article and summarize the inf ormation af ter
the test period. The second last step is to compare the inf ormation (bef ore and af ter) which is
relatively easy.
The last part to make this whole blogging strategy f its perf ectly is the title. The title I created
above has two meanings; utilizing human’s want and mysterious.
Increasing Google+ traffic is probably everyone’s dream and improvement of 700% under 7 days is

3. def initely a mystery.
Actionable blogging strategy: Know what you can ‘sell’ as a blogger. Determine the topic, time
f actor and human’s reaction will prove to be a huge win-win solution.
Blogging strategy #2: Building a blog that involves your readers
As I have said in the f irst lesson, knowing what your readers is important.
But hold on a moment. If you have just started a blog, you would probably have problem f inding
out what your readers want to read.
And thus, you need to play a little guessing game which involves two steps:
Topic selection
Research
In topic selection, you need to decide on the topic you would to write on. Let’s take an example
which is blogging tips.
With that inf ormation, you need to f igure out what is the popular topics that is driving traf f ic and
there are several tools to work on it namely Google search, Google Keyword Planner, Long Tail
Pro and Scribe SEO.
Google search – Cheap and f ast way to get the top 5 or top 10 results. It doesn’t give you the
number of searches but it gives you an idea what are trending and who are your potential
competitors.

4. Google Keyword Planner – Excellent tool f or bloggers who are starting up. You get all the
inf ormation you need under one roof and it doesn’t cost you a dime.
The below is a video on how to use Google Keyword Planner the right way.
Long Tail Pro – One of the f astest tool when it comes to keyword research. You can f ind the
type of keywords which are trending as well as the chance of ranking f or the keyword.
Did I mentioned that this is one of the most af f ordable keyword research tool f or bloggers?
Scribe SEO (some call it Scribe Content) – The only SEO tool which I had used f or a very long
time. Created by CopyBlogger team, it helps serious bloggers and marketing agencies plan their
strategy. For me, this is a great tool to help create the pref ect blogging strategy.
This is how the back end looks like (analysis part).

5. Blogging strategy #3: Laying out your marketing strategy
Imagine the movie, The Italian Job.
Plans are laid out, recheck and even
practiced to ensure that the robbery
plan will work using f ully customized
Mini Coopers.
The same concept goes f or
blogging.
Write great articles (and headlines)
are just the starting point but no
one is going to know what you had
done, if you don’t tell.
Have you ever tried writing a couple
of articles a day f or a month straight just to realize that you are getting less than 500 traf f ic a
day?
I did that and I was demoralized, big time. The problem lies in me!
Strangely, I was hoping that Google will ‘spot’ me writing great article and shoved me up the top
spot.
Yeah, right! Keep on dreaming.
The truth is, you need to market it.
Adam Connell f rom Blogging Wizard (a very close buddy) did told me this, “If you are putting 100%
into writing an article, you need to put the same ef f ort or twice as much into marketing”.

6. Actionable blogging strategy could consists of :
Blogging approach (tutorial based, case studies and blogging series like Blogging
University and interviews)
Utilizing social media to your advantage
Outreaching and community works
Guest posting and collaborations
Blogging strategy #4: The importance of social media in blogging
Social media is growing and the numbers are increasing nearly double yearly. Like it or not, social
media is already playing a role in your blogging strategy.
Let’s take a look at the largest social media platf orm today; Facebook.
Credits to Statistic Brain
People say social media ROI is crap. You get a mere 3% outreach (max) if you do it right. So, this
means that you have the chance to reach up to 18,864,000 active members. And let’s say only
0.5% of them who will actually respond to your social update.
This means that you have a chance of reaching out 94,320 people in a single day.
While 94,000 plus is the maximum outreach you could get, even reaching a f raction of them would
prove to have a crazy impact in your blogging.
There are dozens of platf orms you can choose f rom today. One of the biggest mistake many
bloggers do is that they are putting too many eggs in various baskets.
Unless you have 48 hours a day to spend, you need to maximize your social media strategy f or
better ROI. Focusing on 3 (example) platf orms could easily be much better than f ocusing a dozen
sites at one time.
Actionable blogging strategy: Choose the right platf orm to start working. Always f ocus in
having one primary and two secondaries. If you need help choosing, here are the top 7 social
media platf orms f or bloggers.
Blogging strategy #5: Increase blog traffic using bloggers outreach
If you are blogger who wish to have more traf f ic or looking f or ways to build authority, you need
to practice outreach.
Outreach is a blogging strategy to reach out to other bloggers (in most cases, popular bloggers).
The concept is pretty easy.
Create a chance of building a relationship by including them in:
Case studies
Interview series
Round ups

7. In return, they would probably share the article or even f eature you on their blogs. Now, if they
have 5,000 f ollowers, you have just increased the chance of reaching out to another 5,000
readers.
If you are planning to perf orm outreach, the rule is to be humble. Avoid contacting them just
because you wanted their help but instead, be their f riend and f ollower f or at least a period of
time.
Once the path is set, all you need to do is to ask.
Actionable blogging strategy: Focus on inf luencers who are highly related to your niche.
Sometimes, the number of f ollowers they have are not that relevant.
Blogging strategy #6: Using guest blogging to your advantage
Google hates guest posting like children hate their veggies.
Back in those days, you start asking around (randomly) on guest posting and that’s it. Nowadays,
the tide has turned and you need more than that to be saf e.
Advantages of guest posting:
Good chance of building a name
Reaching out to the f ans in the particular blog
Building a better readership
Fostering relationship with other bloggers

8. Disadvantages of guest posting:
A huge red f lag if you are not caref ul
Easy penalization by Google
While it is absolutely f ine to do guest posting, you have to be saf e and the only way is to be
choosy.
If you are interested in the new guest posting methods, I strongly suggest you to dive into this
article, How to do guest postings while avoiding Google penalization?
Actionable blogging strategies: Choose to work only with bloggers you really know and the
websites are NOT guest posting hubs. Here’s a simple guest posting checklist you can start with.
Blogging strategy #7: The meaning of backlink and how it affects SEO
Backlink is still important and SEO is not dead.
The rule of the game is simple. The more backlinks you have, the better chance f or you to obtain
a better PageRank score (plus ranking). But take this with a pinch of salt since having 1 backlink
f rom PR6 blog is much better than 100 backlinks f rom PR1 blogs.
As a blogger, keep in mind that backlink is very important. For every article you publish, make sure
you have ‘backlink’ in mind.
The easiest way f or backlinking is ‘shared to be shared’ concept. Linking an external link f rom
your blog could easily trigger and link back to your site (trackback f or example).
Of course, backlink is an extremely lengthy and I will continue my preaching in the f ollowing
lessons.
As f or SEO, bloggers who are starting up do not need to have those epic SEO tools. All you need
is to practice the basic SEO f undamentals and you are probably good f or the next couple of
months.
The video below explains everything you need to know about SEO.
Actionable blogging strategy: Keep in mind the power of backlinks and SEO. While SEO is
always overrated, you should not underestimate the power of it.
Blogging strategy #8: Monitoring the blog progress and keeping an eye on your
competitors
This is a tedious process and what you’ll be reading below are just the icing of the
cake.
Monitoring works in several ways; f rom monitoring the process of your own blog to visitor’s
reaction to colours and your competitor’s ranking.
In blogging, monitoring allows you to gain an upper hand advantage. For example, Google

9. Analytics and Webmaster Tools give you data on the location of your visitors, click through rates
and how your blog is ranking on search engines.
These are good inf ormation f or you to analyze and amend your blogging strategy to keep up with
the current trend.
Benchmarking on the other hand relates closely to your competitors’ scores. You need to know:
Why they are ranking
How they are ranking
For me, I consider myself in the middle of the league table and I of ten benchmark myself with
others. At times, it is really cool to see some bloggers contacting me via email and sharing stats.
In this blogging technique, you f ocus on two very simple things; Personal and competitors’ blogs.
What does it felt like when you know a lot about your competitors? It felt like having an
UAV (Unmanned Aerial Vehicle) preying on your target from 5 miles away and they
have absolutely no clue about it.
Actionable blogging strategy: Start a simple blogging strategy f or a month. Compare your
stats with your competitors and af ter that, setting up benchmarks f or you to achieve. The goal
here is to ensure that you are creating logical and achievable goals f or yourself .
Wrapping up the perfect blogging strategy for bloggers
Using a single blogging strategy doesn’t really make the cut in today’s world. With the amount of
competition, you need to have various strategies and the above are 8 very simple ones that you
can execute in no time.
It would take a f ew adjustment and amendments to be able to create the perf ect blogging
strategy. That’s why it is important to ensure that you learn f rom every strategy you have used.
Now, it’s your turn. What do you think and what was your blogging strategy bef ore reading this
post?
Stay tune for more and the next lesson in Blogging University would be ‘Finding Profitable Niche And
Topics To Blog’.