News Flash: Everyone is not your customer. There may be a mass amount of people that purchase your product, but that's not everyone. Dig deep and research your audience.

1. BRAND FRESH
BY: NICOLE K. LUNDY
News Flash: Everyone is not your customer.
There may be a mass amount of people that purchase your product, but that's not everyone.
Dig deep and research your audience.
Find the answers to these questions: What are their spending habits? Values? Concerns? Needs? How does your product/service fit into their life?
By answering these direct questions you will begin to win over your key customer. The closer the focus the more connected the buyer will feel with your brand.
You want your prospects and customers to feel like you designed your brand specifically for them.
It is imperative when communicating that you exchange information about the product in the same way your customer talks.
For example: if they are high class, intelligent and money filled speak to them with sophistication and parallel their first-class style. WWW.PROFITABLEPERSONALBRAND.COM | 646-397-6095 |

2. 2 Profitable Personal Brand
Brand strategy
Or for the free-spirited young adults don't confuse them with big words, or Robert Frost like metaphors; simply connect with your audience on their level.
Employees, community members, friends, and clients must know the personality of your business.
Everyone needs to be familiar with and carry out the persona inside the brand.
Next, use your brand, logo and tagline on company material. These are: web sites, marketing, advertising, public relations, e-mail, letterheads, business cards, and product packaging. Place your brand identity on any objects related to your products or services.
The world is moving at a super-fast speed. With that said, it's important to evaluate and re-evaluate your brand. Simple changes without changing the overall message are needed to survive.
Grow with and ahead of your buyer. Don't let your brand get left behind in the dust.
WWW.PROFITABLEPERSONALBRAND.COM | 646-397-6095 |

3. 3 Profitable Personal Brand
Brand strategy
money-making RESOURCE
And now I would like to invite you to claim your Free Instant Access to my "Hot Brand Action: 5 High-Performing Strategies to Dominate Your Market and Add an Extra $1K-$10K to your Bottom Line" training when you visit http://www.profitablepersonalbrand.com/hot
You'll get one "plug-n-play" workbook AND a 60-minute Audio Replay of a teleseminar about using the exact strategies to get more clients, increase your impact and get paid.
From Nicole K. Lundy - the Money-Making Brand Strategist.
WWW.PROFITABLEPERSONALBRAND.COM | 646-397-6095 |