The document summarizes a Web Analytics Rendez-Vous event focused on digital analytics, CRM, and voice of customer integration. The event will take place on October 21st, 2015 and feature four topics: how to build the right foundations for integration, key criteria for selecting a VOC solution, key KPIs and questions, and benefits and findings from integration. It will include presentations and Q&A on each topic. The event is co-hosted by the Cercle de la Mesure Directe and WALILLE organizations and will be held in Villeneuve d'Ascq, France.

1. Web Analytics Rendez-Vous
Digital Analytics, CRM and Voice
of Customer Integration
Wed. Oct 21st, 2015

2. Bienvenue
Welkom
Welcome
#conext

3. October 2011
October 2012
October 2009 October 2010
October 2013 October 2014
7th edition during #conext!

4. Nicolas GIARD
Board member
CMD
Nicolas MALO
President
WALILLE
Co-hosts

5. • Founded in 1983
• Networking activities
for Direct Marketing
Professionals
• 400 members in France
• http://www.cercle-md.com
CMD

6. • Founded in 2009
• Cross-border networking for Digital Analytics
professionals & fans
• 400 members on Linkedin
• Social activities
• http://www.walille.com
WALILLE

7. • SAVE THE DATE
• November, 19th 2015: 6th edition in Villeneuve d’Ascq
• http://www.measurebowling.org
MeasureBowling

8. • 22 cities in Europe
• European Prizes: best bowler, best nerdshirt
and door prizes

9. • Next event in London on March 5th, 2016
• Next event in Paris in June 2016
MeasureCamp

10. • French-speaking Digital Analysts Association
• Launched in June 2015
• http://www.aadf.fr
AADF

11. • Many thanks to:
• #conext tradeshow team
• Partners, sponsors and exhibitors
• Sean Burton, Analyt
• Roman Rock, Rock & Co

12. • Sean Burton, Managing Director,
Analyt
• Formerly the Director of Measurement at Seren
Design Ltd.
• A 15 year career covering: eLearning, Content
Management Systems, Interaction Design, Product
Management, Web Analytics, and Data
Visualisation.
• Extensive experience with FTSE 100 companies
across financial, telecommunication, gaming, and
retail sectors.

13. • #AnalytChat every Friday at 3 PM UK time / 4
PM French time
• Discussion on User Experience, Data
Visualization, Analytics and Digital Marketing
• See http://analyt.co.uk/vac for more details
• Or follow @analytdata on Twitter

14. • Roman Rock, Founder &
Principal Consultant, Rock & Co
• Managed his family business from the age of 24,
before becoming a consultant.
• Involved in some of the UK's largest digital
transformation programmes, leading transformation
and delivery of EE, Orange and T-Mobile's
analytics, voice of customer, tag management and
testing implementation.
• Joined Argos to lead the transformation of their
testing and optimisation strategy last year.

15. • 4 Topics:
1. How to build the right foundations for Digital Analytics, CRM and
VOC integration?
2. What are the key selection criteria for a VOC solution?
3. What are the key KPIs and questions?
4. What are key benefits & findings of CRM, VOC and Digital
Analytics integration?

16. • For each topic:
• 10-minute presentation
• 5-minute questions & answers
• First question -> 1 book

17. • Where are you from?
Nord-Pas-de-Calais Region
Belgium
Rest of France
Rest of Europe
Rest of the World

18. • Where do you work?
Client-side
Academics
Agency-side
Other

19. • Starting at 7 PM: Apéro Web Lille

21. Topic #1: How to build
the right foundation for
Digital Analytics, CRM,
and VoC Integration?

22. • First question -> 1 book

23. Topic #2: What are the
key selection criteria for a
VoC Solution?

24. • First question -> 1 book

25. Topic #3: What are the
top KPIs and questions?

26. • First question -> 1 book

27. Topic #4: What are the
key benefits & findings of
CRM, VoC & Digital
Analytics Integrations?

28. • First question -> 1 book

29. Thank you!