1. What is a digipak?

2. The
actual CD
Photographs
or lyrics
Front CoverTrack Listings

3. The aim of a Digipak, used by
record labels, is to promote the
sales of the artist. However, its
features gives fans multiple
reasons to buy a CD rather than
just downloading the content via
a website such as Itunes. It
should offer a more aesthetic
experience – the buyer will gain
pleasure from the exclusive
photographs and artwork
included in the pack.
It will promote the artists by
creating a brand identity. It will
represent them in a particular
way whilst paying close attention
to the target audience and the
genre of music.

4. What identity is being created for
the following artists? How?
Is the genre apparent? How?
How do you think the target
audience affects the aesthetics?