The document discusses how technology and the internet have impacted consumer behavior and trends. It notes that over 60% of people now have internet access and 4.66 billion are active users. Common devices for accessing the internet include smartphones, laptops, and tablets. People use the internet for entertainment, shopping, education, and social networking. Search engines like Google are heavily used when researching products online. Popular items purchased online include clothing, electronics, and furniture. The consumption of online video has also increased significantly in recent years. Emerging technologies like artificial intelligence, virtual reality, and the internet of things are further changing consumer experiences.

1. Assignment 2
“How consumers use
technology and its
impact on their lives”
Rodica Rusica(76576702)

2. Contents
Introduction
Access to the Internet
Digital devices used by audiences
How costumers search for information
What consumers buy online
Online video consumption
Consumer trends
Summary
References

3. Introduction
There is no modern world without the Internet. The World Wide Web has
changed and informed nearly every aspect of our lives. The Internet started
over 50 years ago, today the digital landscape is continuously growing and
evolving, from the way we work to the way we get our news – we are slowly
but surely moving everything online. Among the several disruptive
technologies that have grabbed headlines recently, we can expect to see
truly impacting businesses and consumers.

4. Access to the
Internet What percentage of the
world has Internet access?
There are 7.84 billion people in
the world. (Worldometer).
4.66 billion of them
are active Internet users.
(Statista)
More than 3.17 billion people,
still don’t have access to the
internet. (Weforum)
Access to
the Internet
No access to
the internet
Internet World Stats, 2020 63.20% 36.80%
63%
of the world’s
population has
Internet access.
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
Source: (Internet World Stats, 2020)

5. How many people use the Internet, and how long does the
average person spend on it?
Source: (Internet World Stats, 2021)
4.66 billion
active Internet users
across the world.
Source: (Bond Cap 2019)
per day

6. Source: (Speedtest and Fastmetrics 2020)
What is the average
Internet speed by countries?
On the right is presented
the internet speed statistics in 50
different countries with the fastest
Internet connection speed,
measured in Mb/s.

7. Digital devices used by audiences
Source: (Statista 2020)
60%
16%
12%
8%
1% 0% 1% 0%
0%
10%
20%
30%
40%
50%
60%
70%
Devices used to access the Internet (2020)
Smartphone Laptop Tablet Computer Desktop PC None Other Tv set Netbook

8. For what are people use digital devices?
Education and Training
• Interactive Whiteboards
• Virtual Learning
Environments
• Online Learning
Personal
• Entertainment
• Online Shopping &
Banking
• Home Appliances
Social
• Social
Networking
• Instant
Messaging
• VoIP

9. The voice interface is the most popular choice.
The most interesting trend is
the use of social media
search.
Image recognition tools are also widely used.
How customers search for information

10. 21%
23%
19%
29%
29%
30%
30%
39%
50%
68%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Paid Online Listings
Phone Apps
Blog Sites
Internet Based Videos
Social Media
Daily Deals
Newspapers
Mobile Search
Company Website
Search Engines
Source: (Local Search Association2020)
Approximate statistics of the most used by costumers online information sources

11. What is the most used
search engine?
The search engine world
is dominated by Google,
which is the most popular
web search engine
according to internet stats.
The top six search
engines, according to
popularity are:
Google 92.7%
Bing 2.78%
Yahoo 1.60%
Baidu 0.92%
Yandex 0.85%
DuckDuckGo 0.50%
(Source: Statcounter 2020)

12. How many searches are made each day?
81%
90%
74%
26%
Searched online for a
product or service
(any devices)
Visited an online retail
site or store(any devices)
Used a shopping app on a
smartphone or tablet PC
Visited physical
stores to see, try or
fit the product
Datareportal shows that "81% of people search online for a product or service"

13. What consumers buy online
16.00%
13.40%
12.20%
11.10%
9.20%
7.50%
5.50%
5.20%
4.80%
3.70%
3.70%
3.10%
2.40%
2.20%
CLOTHING
OTHER MERCHANDISE
COMPUTER HARDWARE
ELECTRONICS
FURNITURE
NON MERCHANDISE
OFFICE SUPPLIES
DRUGS & HEALTH AID
BOOKS & MAGAZINE
COMPUTER SOFTWARE
SPORTING EQUIPMENT
MUSIC
TOYS
FOOD AND ALCOHOL
Online sales by product category
Online sales by product category in the world,2019
Souce: (Pewresearch, 2019)

14. 55%
32%
29% 28%
24%
22% 22%
18% 18% 17%
13% 13% 13% 12% 12%
0%
10%
20%
30%
40%
50%
60%
Share of respondents
Most popular goods purchased online in Great Britain 2020
Clothes (including sports clothing), shoes and
accessories
Deliveries from restaurants, fast-food chains or catering
services
Printed books, magazines or newspapers
Furniture, home accessories or gardening products
Computers, tablets, mobile phones or accessories
Children's toys or childcare items
Cosmetics, beauty or wellness products
Cleaning products or personal hygiene products
Consumer electronics, for example TVs, stereos,
cameras or household appliances
Source: (Statista, 2020)

15. 2014 2015 2016 2017 2018 2019 2020
Digital buyers in Billions 1.32 1.46 1.52 1.66 1.79 1.92 2.05
1.32
1.46 1.52
1.66
1.79
1.92
2.05
Online shopping statistics in the world. Growth rate based on the number of
online shoppers from 2014 to 2020 in Billions
Source: (Statista, 2020)
How many people shop online?

16. Online video consumption
43%
<30 min
23%
1h+
34%
30min-
1h More than
1 BILLION
hours of video are watched
online every day
How long people spend daily watching online videos?
Source: (Renderforest 2021)

17. How video consumption has changed?
YouTube 90%
Facebook 51%
Instagram 38%
Vimeo 11%
Snapchat 5%
Tiktok 3%
Other 4%
27%
8%
YouTube video
consumption increase
by 27% in 2020
Social Media video
consumption increase
by 8% in 2020
Sources: (eMarketer2020 & HubSpot2020)
Where do people watch online videos?

18. Consumer trends
9%
15%
25%
2014 2020 2025
Source: (Statista) & (MarketWatch 2020)
Online sales growth is unstoppable.
The E-commerce penetration rates after
Covid-19 are forecast to increase
from 15% in 2020 to 25% in 2025.
Artificial
Intelligence
3D Printing
Internet of
Things (IoT)
Edge Computing
Blockchain
Technology
Heedless
Technology
Virtual Reality Embedded SIM Chatbots
5G
Virtual
Assistant
Hence the technology is advancing and changing, here are
some of the most incredible examples of disruptive
technologies that have developed with rapidly and made our
life easier.

19. How has the Internet of
Things (IoT) changed
consumers lives?
Source: (Newgenapps)
Consumers love the Internet of Things innovations
because the connection of devices made their life easier
here are the top benefits of IoT to consumers:
•Product Personalization
•Faster time to Market
•Enhanced Experience
•Responsive Services
•Support in Decision-Making
•Potential for Efficiency
•Energy Efficiency

20. How voice assistance has developed over
the years and how it changed consumers
lives?
36.90%
38.20%
35.60%
25.50%
22.90%
23.50%
11.40%
11.80%
3.90%
Ask a question
Listen to music
Check the weather
Set an alarm
Set a timer
Control smart home devices
Call someone
Check traffic
Make a purchase
The daily usage of smart speakers by consumers as January
2020
Smart speakers use frequency
Source: (Voicebot.ai)

21. Summary
Given the above, it is undeniable that technology has brought a new way of living
our lives and has also opened up a range of possibilities. The use of internet growth
is unstoppable nowadays, 60% (Statista, 2020) of people use mobile Internet
instead of a PC, the Internet you can take with you wherever you go, with easy
access to the needed information. Lots of advantage arise from E-commerce, like
buying content, leisure and products. In 2020 over 2.05 billion people purchased
goods and services online, up from 1.66 billion global digital buyers in 2016 (Statista
2021). Innovations are also blooming and progressing, so we all need to keep up
with the processes, products, and services. There is no doubt that our future is Total
Connectivity, and there is no turning back for global digitalization.

22. References
 WebsiteSetup (2021) ‘Internet Stats & Facts (2021)’ WebsiteSetup [online]. Available at: https://websitesetup.org/news/internet-facts-stats/#:~:text=Internet%20Stats%20&%20Facts%20(2020)%201%20Internet%20Statistics,was%20Voice.com%20for%20$30%20million.%20More%20items...
[Accessed 2nd Feb. 2021]
 Worldometer (2021) ‘Current world population’ Worldometer [online]. Available at: https://www.worldometers.info/world-population/ [Accessed 2nd Feb. 2021]
 Joseph Johnson (2021) ‘Worldwide digital population as of October 2020’ Statista[online]. Available at: https://www.statista.com/statistics/617136/digital-population-worldwide/ [Accessed 2nd Feb. 2021]
 Douglas Broom (2020) ‘Coronavirus has exposed the digital divide like never before’ WorldEconomicForum [online]. Available at: https://www.weforum.org/agenda/2020/04/coronavirus-covid-19-pandemic-digital-divide-internet-data-broadband-mobbile/ [Accessed 2nd Feb.2021]
 InternetWorlStats (2021) ‘Internet usage statistics’ InternetWorldStats [online]. Available at: https://www.internetworldstats.com/stats.htm [Accessed 2nd Feb. 2021]
 Mary Meeker (2019) ‘Internet Trends 2019’ Bondcap[online]. Available at: https://www.bondcap.com/report/itr19/#view/1 [Accessed 2nd Feb. 2021].
 Jesensky John (n. d.) ‘Why are smartphones so important in daily life?’ TrffcMedia [online]. Available at: http://www.trffcmedia.com/topics/why-are-smartphones-so-important-in-daily-
life/#:~:text=In%20fact%2C%20there%20are%20some%20occasions%20in%20which,people%20do%2C%20then%20it%20is%20even%20more%20efficient. [Accessed 5th Feb. 2021]
 Daniel Burstein (2015) ‘Local Marketing Chart: How do costumers search for products and services?’ MarketingSherpa [online].Available at: https://www.marketingsherpa.com/article/chart/how-customers-search [Accessed 5th Feb. 2021]
 SpeedTest (2020) ‘Speedtest Global Index’ SpeedTest [online]. Available at: https://www.speedtest.net/global-index [Accessed 8th Feb. 2021].
 FastMetrics (2020) ‘Internet Speed by Countries’ FastMetrics[online]. Available at: https://www.fastmetrics.com/internet-connection-speed-by-country.php#average-speed-internet [Accessed 8th Feb. 2021].
 Simon Kemp (2020) ‘Digital 2020: July Global Statshot’ Datareportal[online]. Available at: https://datareportal.com/reports/digital-2020-july-global-statshot [Accessed 9th Feb.2021]
 GlobalStats.statcounter (2020) ‘Search engine market share worldwide’ Gs.statcounter [online]. Available at: Search Engine Market Share Worldwide | StatCounter Global Stats [Accessed on 10th Feb.2021]
 Dianne Mariz (2019) ‘Advantage of the Internet of Thing for consumers’ ltktechnologies [online].Available at: https://www.ltktechnologies.com/advantages-of-the-internet-of-things-for
consumers/#:~:text=The%20Internet%20of%20Things%20changed%20the%20way%20people,connected%20devices%20have%20changed%20their%20way%20of%20living. [Accessed 10th Feb. 2021]
 BRET KINSELLA (2019) ‘Juniper Estimates 3.25 Billion Voice Assistants Are in Use Today, Google Has About 30% of Them’ Voicebot [online]. Available at: https://voicebot.ai/2019/02/14/juniper-estimates-3-25-billion-voice-assistants-are-in-use-today-google-has-about-30-of-them/ [Accessed
1oth Feb.2021]
 Renderforest (2020) ’44 Marketing Statistics 2021[graphics]’ Renderforest [online]. Available at: https://www.renderforest.com/blog/video-marketing-statistics [Accessed 11th Feb.2021]
 Terry Stancheva (July 28, 2020) ’24 noteworthy video consumption statistics: 2020 edition’ Techjury[online]. Available at: https://techjury.net/blog/video-consumption-statistics/ [Accessed 2nd March 2021].
 Statista (2020) ‘Goods and services ranked by share of individuals who purchased online in Great Britain in 2020’ Statista [online]. Available at: https://www.statista.com/statistics/275973/types-of-goods-purchased-online-in-great-britain/ [Accessed 13th Feb.2021]