A KZero Worldswide presentation delivered at Virtual Worlds Expo - NYC 2008

1. Looking across the Metaverse
Virtual world registered accounts
Nic Mitham
Virtual Worlds Expo, NYC, 2008

2. Measuring populations
Various ways of measuring the take-up of
virtual worlds
Total registered accounts
Total unique accounts
Active users
Premium accounts
Concurrency

3. Virtual world registered accounts:
Up to 10 years old

4. Growth areas: Up to 10
Continued engagement from real world
companies, particularly toy brands
Creating ‘Space to Play’
Focus on early ‘relationship building’
Having a virtual place may become are
necessity for kids brands

5. Virtual world registered accounts:
10 - 20 year olds