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Circles and Lines
              Virtual World User Data
           (Almost) three years of KZero virtual worlds analysis

Thursday, 22 October 2009
About KZero
                            Consulting, Analytics, Insight



Thursday, 22 October 2009
KZero services (we don’t just do charts)
                    For Start-ups: Business planning, market sizing, financial modeling, strategic
                    guidance
                    For Virtual World/Goods companies: Marketing strategy, product
                    development, user analysis
                    For Brands: Media planning, campaign creation, virtual brand strategy
                    For VC’s/Investors: Deal-flow, investment analysis, market sizing

Thursday, 22 October 2009
Clients




Thursday, 22 October 2009
Media Coverage




Thursday, 22 October 2009
December 2006

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February 2007

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March 2007

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April 2007

Thursday, 22 October 2009
Have you taken part in a SL co-creation project?




Thursday, 22 October 2009
What would incentive you?




Thursday, 22 October 2009
Brand recall of companies in SL




Thursday, 22 October 2009
Brand stance for RL companies in SL




Thursday, 22 October 2009
May 2007

Thursday, 22 October 2009
Second Life accounts




Thursday, 22 October 2009
Second Life accounts




Thursday, 22 October 2009
Second Life accounts




Thursday, 22 October 2009
Second Life brands




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June 2007

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July 2007

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September 2007

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October 2007

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November 2007

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December 2007

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January 2008

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February 2008

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March 2008

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April 2008

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Thursday, 22 October 2009
L’Oreal Paris
                            Second Life campaign stats



Thursday, 22 October 2009
L’Oreal Paris
                            Second Life campaign stats




Thursday, 22 October 2009
L’Oreal Paris
          Second Life
        campaign stats




Thursday, 22 October 2009
L’Oreal Paris
             Second Life
           campaign stats

Thursday, 22 October 2009
May 2008

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July 2008

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August 2008

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September 2008

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kzero.co.uk
Thursday, 22 October 2009

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Virtual world charts