A KZero Worldswide presentation delivered at the Clever Zebra V Business Expo

1. Taking brands
into virtual
worlds
Nic Mitham

2. Rationale for B2B
Internal comms
Supply chain management
Recruitment
Positioning
Research, prototyping, R, NPD
Events and channel outreach

3. Rationale for B2C
Target market
New engagement channel
Tactical promotion
Virtual goods revenue streams
Research, prototyping, R, NPD
Events

4. Seven Point Plan
for Marketing in
Virtual Worlds

5. No.1
Have a plan

6. No.2
Design is an output
not an input

7. No.3
Integrate

8. No.4
Giving is better
than receiving

9. No.5
Keep the seats
warm

10. No.6
Stoke the fire

11. No.7
Promote and
cross-promote