1. Training for Trainers
delivered by Talk About Local
Session Three
Summer 2012
Networking for Work: http://networkingforwork.org.uk

2. Welcome to the last of three webinars to help you use the Networking for
Work approach to support people searching for work online.
Networking for Work is an online version of preparing for an interview with a
new suit and a haircut – we help people look right online and then help
them network with others online to find work.
Networking for Work is simple and straightforward– it draws people’s
attention to basic things they can do to help themselves.
We shall work through the materials for you to use when helping people.
We are testing and developing Networking for Work and your feedback is
hugely important to us – please bear with us if we have any gremlins.
Resources all via- http://networkingforwork.org.uk/for-trainers/

3. Networking for Work: in this session
- Matching people up with the right tools using our training grid.
- Dealing with other potential issues during training, using experiences from
our pilot training sessions.
- Using our training resources in your centres.
- Prompting your users towards the Networking for Work training and
marketing the training locally.
- Follow up support from the Talk About Local team in helping you deliver
the training between now and the end of September.
- Feeding back your findings to the Talk About Local team with feedback
data and user stories.
- Networking for Work: discussing your thoughts on the training and how
you envisage using the materials.

4. Matching people up with the right tools
- Because it's important not to overwhelm trainees while helping them
make the most they can from the web.
- Find our Training Grid on the 'For trainers' page of
networkingforwork.org.uk
- What do you think of this grid? Is this right? Is there a category
we've missed out?

5. Other tips
for training
- Dealing with doubts: there may be some sceptism around the idea
that potential employers search for candidates online or are influenced
by a quirky email address.
- Overcoming the fear factor: highlight that the benefits outweigh the
risks, don't let understandable fears of the risks associated with being
online dominate the discussion.
- Adjusting to being more public online: helping people cope when
they find people are finding them online.

6. Dealing with doubts
To paraphrase some people from pilot
training sessions:
“Employers will say no to you just
because of your email address?! Now
I've heard everything!”
“Employers haven't got the time to be
searching online for people who apply
for jobs.”
“An employer isn't going to bother
searching online for someone who's
applied for a job, they've got enough
to be getting on with.” [Photo by: Riccardo Cuppino]

7. Quote the data:
Over three quarters (77%) of recruiters
said they used search engines to find
background data on candidates.
Over a third (35%) admitted they
eliminated a candidate because of what
they found online.
[Executnet, The Guardian on 12th April 2011]
Quote anecdotal evidence:
“If you’re moaning all the time on Twitter you’re not going to get very far.”
(Teaching Agency recruiter interviewed by Networking for Work)

8. Overcoming the fear factor
For some people the fear of the risks associated with being online can
be overwhelming. It's important to help them see that the benefits far
outweigh the risks and ensure that a minority's reservations don't
dominate a group discussion.
[Photo by: Jay ∆]

9. Solving 'fear factor' issues
- Just as with crossing the road, there are risks associated to being
online. It's how you manage that risk that's important.
- You will be able to take control over your online profile to build a
positive, professional, outward-facing image while keeping your
personal life private.
- You can create online spaces that you have full control over to show
off what you want to be known about you.
- You can use online tools to help you make connections and build up
a useful support network, which is often as invaluable to finding work
as qualifications and experience.
- Use real-life examples and stories to illustrate these points, either
taken locally or from Networking for Work presentations.

10. Adjusting to becoming more 'public' online
The internet is great for making connections but it can sometimes be
a little surprising when you discover people are finding you online!
[Photo by: Don Kennedy]

11. Solving issues around being 'public' online
- Marketing yourself plays a huge part helping you find work, people
won't know about you and what you have to offer unless you tell them!
- Online tools are great for helping you make connections, which in
turn can help you find work and/or opportunities.
- That said, it is entirely up to you who you choose to connect and
converse with, you aren't obliged to engage with anyone you don't
want to.
- You have full control over your online profiles to show off what you
want to be known about you. It is up to you what of your information is
publicly available.

12. In short...
- Think about your current online profile: check out how you look
online and think about the first impression you might be giving to
someone you've never met. Don't assume a potential employer hasn't
the time or inclination to look!
- It's all about learning how to manage the risks: not letting the fear of
those risks prevent you from reaping the rewards to be had from being
online.
- The ability to connect with people is one of the key benefits to being
online: use the internet to help build a support network for yourself.
Remember, it's entirely up to you what information people can access
and who you choose to engage with.

13. Networking for Work resources
An outline of our available resources and how you can access and
use them for training in your centres.

14. Trainees can find our resources on
networkingforwork.org.uk
All of our materials are available online for trainees to use on the 'Resources'
page of our website.

15. Find our resources mapped out for trainers on our website
Find a useful list of our resources, mapped out for you to access quickly and easily
so you can use them in your training sessions, on the 'For trainers' page of our
website.

16. Videos are available for you to play during training sessions
All of the videos on our website are for you to use and refer to.

17. Presentations available for you to use during training
Presentations are available for you to use and refer to during training sessions. You
can also view the slides on Slideshare, where you can download them and share
them via email/social media.

18. Documents available for you to use during training
Kind of Digital's one-page document guides are available for you to use, print out and
refer to during training sessions. You can also view them on Slideshare, where you
can download as a PDF and share via email/social media.

19. LinkedIn guide available for you to use during training
Our step-by-step guide to Create a LinkedIn profile is available for you to use and
refer to during training sessions. You can also download it has a PDF via a link at the
bottom of the guide.

20. Don't forget our LinkedIn group, where Networking for Work
trainers and trainees can connect with each other and
discuss their experiences
You can join the Networking for Work group on LinkedIn at:
http://www.linkedin.com/groups/Networking-Work-4476977/about

21. You will all be emailed a link to recordings of all 3 webinars
Later this week you will all be emailed a link to a web page containing links to
webinar recordings and presentations and videos used during the training sessions.

22. Engaging local people and groups
Getting local individuals and groups to take part in the Networking for
Work training.
[Photo by: Linda Tanner]

23. Prompting people
You may be working with individuals or groups who asking for help
with something else, such as how to apply for a job using an online
application form or help with their CV, writing an letter to an employer
or interview tips. Try suggesting that they look at their online profiles
to help them with their search for work.
[Photo by: Paul O'Rear]

24. Marketing the training locally
- Signs/posters in your centre and communal areas and notices in
online spaces.
- Job Centre referrals: Let to your Job Centre Plus contact know you
can offer this training. Offer to facilitate a session.
- Reach out to local recruitment agencies.
- Make your Local Authority aware of the training, talk to their HR
Department.
- Send a notice to your local newspaper. [Photo by: Susy Morris]

25. Follow-up support
- We won't just leave you to your own devices after this training, the
Talk About Local team will be on hand to support you in using the
Networking for Work materials in your centres.
- Between now until the end of September you will receive fortnightly
phone calls, not to put you under pressure but to see if there's
anything we can do to help!
- You will also receive fortnightly email newsletters updating you of the
latest Networking for Work developments and new materials available
for you to use.
- If you feel your centre might need additional support or advice with
implementing the Networking for Work training, please just let us
know.

26. Your feedback is vital help us develop Networking for Work
Please help us develop and refine the Networking for Work materials. Let us know
how they work for you in your centres by completing our feedback form at
networkingforwork.org.uk/feedback after each training session.

27. Do you have any user stories to share?
As well as data gathered from your feedback, we are sharing user experiences of the
training on our website networkingforwork.org.uk. This includes interviews, reports
and (anonymous) data from yourselves taken from the webinar evaluation surveys! If
you have any interesting user stories to share, we would love to highlight them.

28. You can also share these stories in your online spaces
You might find it helpful to share stories of user's experiences of your training on your
own online spaces to illustrate your centre's impact.

29. Collect stories quickly and simply
As well as writing up reports of sessions and taking photographs, you can collect
user's stories of training quickly and easily with simple video (taken on a small
camera or phone) or if users are camera shy, using audioboo.fm, which allows you to
record sound of up to 5 minutes long and publish it online via a PC or free
smartphone app.

30. Networking for Work: discuss
- Any questions? Or any feedback to offer us at this stage?
- What are your initial thoughts on the Networking for Work training
materials? How do you envisage using them in your centres?
- What materials do you feel might be best suited to your centre's
users?
- Do you feel the mateials are presented in a suitable format?
- Do you feel you need any specialist support in using these materials
in your centres? Let us know?

31. Over to you!
Between now and the end of September we can help you:
- Engage trainees.
- Facilitate training, both as group and one-to-one sessions.
- Match trainees up with the right online tools and deal with issues that
they may present during training.
- Access and use our online resources.
- Feedback your findings to us.
- Tell your and user's stories of training experiences.

32. Please help us by completing our webinar evaluation survey
Your feedback is anonymous and will help us assess our training materials and
session delivery.

33. Further support:
http://networkingforwork.org.uk
Email: hello@talkaboutlocal.org
Tel. 0121 288 2910